Video ads: Facebook or YouTube?
MARCH 22, 2016
For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. The New Adwords is Video. The post Video ads: Facebook or YouTube?
YouTube Views Don’t Matter – Here Are 5 Metrics That Do
SEPTEMBER 7, 2016
“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Everyone has seen those skippable pre-roll videos on YouTube, right? Trying to get ranked higher on YouTube by getting more views. Not true.
7 AdWords Features You Didn't Know Existed
JULY 28, 2016
Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Because of this proven consumer behavior, in February 2015, Google AdWords introduced Call-Only Campaigns.
The Top 5 YouTube Analytics Every Marketer Should Know
FEBRUARY 24, 2016
But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming. Same goes for YouTube videos. Of course not.
Drive More Revenue With AdWords: Everything B2B Marketers Need To Know
OCTOBER 29, 2015
(Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). In the the ebook, we cover the necessary steps to effectively use AdWords for lead generation, and more importantly revenue generation, from researching keywords to optimizing based on ROI reports. CLICK TO TWEET.
You can only win search by winning social
MAY 5, 2015
And, just to make sure you’re kissing up to the right people, you’re spending every cent you’re making on your site while you’re under performing on Google Adwords Ads and even ads on Microsoft BlNGADS. Show up on their webinar, their podcast, their YouTube. Google is Fighting a Robot Army and a Zombie Horde. Social Media Engagement is Not Just Dropping Links.
7 Recent or Unique Google Adwords features you should be utilizing today.
MAY 5, 2013
When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. With the new enhanced Adwords, you can now promote offers within your ads if you are a brick and mortar store. Subscribe to newsletter. Subscribe.
10 secrets to research the best SEO keywords
MAY 16, 2016
Confirm with Adwords First. Before you decide on your keywords, test to see what comes up with an Adwords campaign. The amazing thing about Google Adwords is that it practically does the research for you. SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Don’t Fight the Competition.
Surefire Social introduces SurePulse “webmaster tools”
JUNE 7, 2016
Blog, tweet, schedule, update all your review sites, engage, retweet, check in on your AdWords campaign, see how your pages are performing across all channels and platforms, organically and otherwise, all from the comfort of SurePulse. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It seems like SurePulse is surely set up to do it. It was quite a crew.
Influencer marketing tools of the trade
JUNE 14, 2016
wouldn’t say that Traackr is ideal for long-tail blogger outreach but it’s perfect for the sort of cross-platform and cross-channel influencer outreach I am interested in doing, including unboxing reviews on YouTube, Periscope, and Facebook Live, and other Very High Caste engagement where many touches and very close oversight is essential. We’re off to the races! Love it!
14 Fortuitous SEO and SEM Stats and Facts
MARCH 1, 2016
On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Search remains the cornerstone of digital and content marketing efforts. Internet users. Image credit: MarketingProfs.
How To Turn Video Marketing Into a Successful SEO Strategy
MAY 12, 2015
YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. While doubling your search traffic from a YouTube video certainly isn’t guaranteed, the thumbnail appearing in the search results is more likely to capture the users’ attention than a standard search result. The script can actually be uploaded to YouTube as a transcript.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Using the Keyword Tool on AdWords. Creating a Google AdWords Campaign. Right.
The Complete Display Ads Overview For B2B Marketers
NOVEMBER 11, 2015
There are non-Google display networks, Youtube video ads, and Gmail sponsored promotions. Youtube Ads : Video ads need to get attention within the first three seconds and are generally expensive to test. At the most basic level are marketers who use only Google AdWords to measure performance. AdWords Only Tactic. Use AdWords customer match. How do you do this?
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
Lets talk YouTube for a minute. Nothing looks worse than browsing to a schools YouTube channel and finding the last video produced was in 2008. Like a poorly designed website, an unkempt YouTube channel contributes to a negative brand connotation. An important aspect to consider when developing your institutions YouTube channel is how to go about segmenting content.
Google+ on its Third Birthday
JULY 1, 2014
It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc. With both, you’ll have YouTube and Google+ built in; however, possession is not enough. Ceci N’Est Pas les Médias Sociaux.
Google Authorship brings your staff out from behind your brand
NOVEMBER 12, 2013
Even the most anti-social, uncreative, and introverted staffers could be Google Clout rockstars just from their nightly obsession with cat videos on YouTube, their penchant for commenting, and the fact that they’re a Google Android super-duper-power user. Organic Search Slider Author Google google analytic Google Latitude Search engine optimization steven levy Unison Agency YouTube
What Your Business Needs To Know About Google+
It's All About Revenue
JULY 8, 2011
But this week Google+ Product Manager, Christian Oestlien , took to YouTube to announce that Google was developing brand pages to be rolled out “later in the year” and that brand profiles would be removed from the system. One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords. Make no mistake.
Content distribution: which is the best platform/channel to amplify your content?
SEPTEMBER 12, 2016
The question ‘Which platform is the best content distribution platform?’ is a tricky one, because the answer depends on your particular content marketing goals. Every company has different goals, different target groups, and different decision makers and this ultimately shapes the choice of platform they make. For instance, depending on budget, they might decide to […].
How to Audit a PPC Account
NOVEMBER 2, 2015
You could also have a separate section on display tactics, YouTube and others if it applies to the account. Take screenshots from the AdWords or Bing interface or Excel. Digital Advertising Digital Marketing AdWords Blogging content marketing data for ppc Google Online Marketing Paid Search ppc PPC agency search-engine marketingWork in a conference room. Campaign Settings.
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
Don’t worry, passion-player: if you don’t like writing, maybe Video Blogging on YouTube is for you. Well, maybe ugly means you’re more authentic — go ahead and give YouTube a try. Start a YouTube Channel today! You can become as much — or more — of a sensation on YouTube as you can on a blog. Good for you. Mark my words. Still ugly?
10 Tips To Improve PPC Performance
OCTOBER 19, 2015
For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Advertising in radio, TV, or other digital areas like YouTube or display will generate brand awareness and assist in conversions later on. Blog Feed Digital Advertising AdWords digital advertising internet marketing Online Marketing ppc search-engine marketing
YouTube Secrets, Content Curation and Writing Productivity Tips for Marketers!
MAY 31, 2013
10 Questions to Ask Before Setting Up a Company YouTube Channel. First, you should make sure you have a well-funded YouTube campaign budget as video production isn’t cheap. YouTube videos are intended to fix the weak points of your marketing campaign, so think about the marketing message in your video content. Go ahead and read those helpful tips right now!
Insights from Google’s BrandHealth Conference: What Mountain View Says About the State of the Healthcare Industry
FEBRUARY 22, 2016
2015 saw more than 1 billion health-related searches on YouTube, up 92% from 2014. Healthcare AdWords content Google ppc Search Engine Optimization seo VideoSeveral of us on the Fathom Healthcare team recently had the opportunity to attend Google’s first BrandHealth conference in Chicago. We’ve attempted to boil down our notes into a few concise points—no easy task! What do you think?
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing Perhaps the most commonly used online advertising platform is Google AdWords, Google’s ubiquitous online advertising tool that allows you to reach prospects and customers on desktop, laptop, tablet, or smartphone. In other words, AdWords will use your keywords—i.e. year over year.
5 Effective Options For B2B Advertising on Social Media
MARCH 15, 2016
Advertise on YouTube. One great thing about YouTube is that almost everyone uses it, on almost every platform. Mobile YouTube views are up 100 percent year over year, and overall watch time is currently up 60 percent year over year, according to YouTube’s official statistics page. YouTube ads are available as text, video, and images. Research Related Interests.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Pricing: free (but requires an active Google AdWords account). Type in any keyword or phrase and see the top related search terms on Google, Wikipedia, Answers.com, YouTube, Bing, Yahoo!, Search for any domain and see every place they’ve shown up on Google: every keyword bought on Adwords, every organic rank, and every ad variation in the last 9 years. and Amazon.com.
5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
NOVEMBER 1, 2016
All relevant information should be completed, along with applicable photos and media (including YouTube channel connection if appropriate). Google AdWords Ad Extensions. As indicated in Google AdWords, ad extensions show extra information (“extending” from text ads) about the business. Reasons Why AdWords’ Callout Extension Is a No-Brainer. Google Business Listings.
5 Ways to Expand Lead Nurturing Beyond the Inbox
JUNE 8, 2016
Google AdWords Customer Match – similar to the custom audience programs offered by the big social networks, Google also allows advertisers to upload a list of email addresses and then reach those precise contacts via ads on Search, Gmail or YouTube. That’s not because email is going away any time soon. But direct mail doesn’t have to be a “batch” process.
8 Key Google Changes B2B Marketers Need To Know In The New Year
JANUARY 5, 2016
In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This included no longer requiring YouTube commenters to use Google+ before they sign in, removing Google+ posts in the Knowledge Graph results, and eliminating the social extension in AdWords, as detailed previously.
Paid Advertising 101: Understanding the Basics of Advertising on Social Media
NOVEMBER 6, 2015
Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Now that we’ve reviewed the big picture process of advertising on social media, let’s take a quick spin through some of the high points of advertising on each of four major social networks—Facebook, Twitter, LinkedIn, and YouTube. Like AdWords and many other social advertising platforms, Facebook uses an auction system for determining which ads are placed when and where.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Also: A Forbes study: Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. YouTube Targeting.
Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
APRIL 28, 2015
YouTube. Grants. If you’d like to add several of these negative keywords to multiple campaigns, you can do this through negative keyword lists located in your shared library in Google AdWords rather adding them to each campaign one by one. Healthcare Online Advertising / SEM / Display Uncategorized adwords negative keywords hospital negative keywords negative keywords healthcare
The dashboard has finally been perfected
OCTOBER 28, 2014
Google AdWords. Google AdWords (MCC). YouTube. One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Alexa.
Top Ten Reasons You Know You’re a Social Media Expert [Humor]
PWB Marketing Blog
AUGUST 22, 2011
Unlike Google AdWords, there isn’t any certification for social media. So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare. How do you know if you’re a social media expert? There’s not a test to take that’ll tell you how good you are. There’s a low barrier to entry. Create a free account and voila!, you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). You subscribe to Mashable. You have a blog.
11 (of the) Best SEO Tools and Keyword Research Guides of 2012
JANUARY 28, 2013
Duncan Parry reviews a collection of “really useful tools, some of which you will use every day” including StatsCounter (which provides “data on the market shares of search engines, browser versions, computer, and mobile hardware and operating systems here for most countries”) and keyword tools from Google, Yandex, Baidu, SEOBook, Ubersuggest and YouTube.
9 Reasons Why TrueView is a Brilliant Platform for Inbound Marketers
FEBRUARY 24, 2016
YouTube is a big business. There are over a billion people — that’s almost a third of all internet users — watching hundreds of millions of hours of YouTube videos every day. Clearly, YouTube’s TrueView ad platform presents a massive opportunity for marketers and brands. Not to mention, ads are less intrusive from a viewer's perspective. Advertising
Enhance Your MOFU: 10 Ways to Advertise on Social Media
MAY 7, 2013
Companies with a Google+ Business Page can include a social extension to any Google Adwords campaign, which adds the red “+1” button to selected advertisements. YouTube Ads - Many people don’t realize this, but YouTube is the 2 nd biggest search engine on the planet behind Google. What is a MOFU offer? This allows you to highlight positive feedback from a fan of your business.
How to Figure Out What Keywords Your Potential Customers are Using
DECEMBER 1, 2015
YouTube: Like its social media platform friends, YouTube also has a Trends Dashboard – right here – that will show what the most popular videos and topics are. According to YouTube, “Trending Topics are algorithmically-generated topics from keywords in the title, tags, and description of the video within sets of videos that are currently rising in popularity. Thanks, Google.
Ultimate List of 22 Account-Based Marketing Tactics
MARCH 29, 2016
Adwords Customer Match advertising. Google AdWords relies on email addresses to create custom lists. When an individual from a target company is signed into their Google account, AdWords will serve them search ads, gmail ads, and/or youtube ads, resulting in hyper-targeted ad touches. 9. How do you do account-based marketing? Personalize sales enablement content.