How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
JUNE 23, 2016
Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.
How to Audit a PPC Account
NOVEMBER 2, 2015
You may be performing a pay-per-click (PPC) account audit on behalf of a prospect in hopes of winning the business. Whichever the case may be, account audits are vital to showcase your PPC skills and win over the prospect or client. Below are eight tips to provide you with the necessary ammunition to learn how to audit a PPC account. Work in a conference room. Ad Extensions.
10 Tips To Improve PPC Performance
OCTOBER 19, 2015
For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Digital advertising is an ever-evolving puzzle, especially in the world of PPC, and the competition is constantly working to outrank and outperform our accounts. These 10 tips will help give your account a refresh: PPC Tip #1 – Evaluate Keyword Lists.
5 Ways to Expand Lead Nurturing Beyond the Inbox
JUNE 8, 2016
By leveraging the same offers, message, and creative assets (ex: landing pages) that you already have in place, paid social media ( Social PPC ) can be a natural and cost-effective complement to your lead nurturing campaign. For a more detailed look at a related topic, download our free white paper on “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook.”.
The Complete Display Ads Overview For B2B Marketers
NOVEMBER 11, 2015
To answer this question we’ll rely on Johnathan Dane , CEO and founder of PPC agency, KlientBoost. There are non-Google display networks, Youtube video ads, and Gmail sponsored promotions. Youtube Ads : Video ads need to get attention within the first three seconds and are generally expensive to test. AdWords Only Tactic. Use AdWords customer match.
Insights from Google’s BrandHealth Conference: What Mountain View Says About the State of the Healthcare Industry
FEBRUARY 22, 2016
2015 saw more than 1 billion health-related searches on YouTube, up 92% from 2014. Healthcare AdWords content Google ppc Search Engine Optimization seo VideoSeveral of us on the Fathom Healthcare team recently had the opportunity to attend Google’s first BrandHealth conference in Chicago. We’ve attempted to boil down our notes into a few concise points—no easy task!
How to Design Content Remarketing Campaigns That Actually Work
OCTOBER 9, 2014
They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. It also includes some pretty big Google sites, like YouTube and Gmail. To define an audience, create a new remarketing list in Google AdWords. Content Marketers Are Fabulous PPC Marketers. YouTube Ads. So, be bold!
3 Steps to Blow Your Visitor’s Mind with Content Marketing
JUNE 17, 2014
There’s an unbelievable amount of content being posted to the web: 216,000 photos shared on Instagram, 278,000 tweets posted, 72 hours of video uploaded to YouTube, and 2 million Google searches performed every minute. Our friend and AdWords expert Perry Marshall calls this understanding the Happy Juice Principle. Content Marketing PPC And there’s a lot of noise!
6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. An example of the data you would hope to find in a lead record for these two fields would be: Google AdWords, lead generation services. Comments are closed.
Content and Pay Per Click – Using them Together for Success
MARCH 11, 2014
In this post, we discuss ways you can get even more out of the content you’re already producing by using it in conjunction with Pay Per Click (PPC) ads. Placing PPC Ads on Your YouTube Videos. Perhaps your business produces video blog posts (vlogs), webinars, video tips, or other video content such as product demos and loads them onto a business YouTube page (another good idea). You can actually place PPC ads right over your videos. PPC Remarketing is another fantastic method that gives you additional opportunities to convert your content visitors.
Why Mobile Advertising Is Critical for B2B Marketers
OCTOBER 20, 2015
Here are three advertising considerations for B2B marketers as they consider adapting their PPC programs to target users on their mobile devices. It’s Not Just Google AdWords. You can monitor app downloads and installs, or share screenshots or YouTube videos of your app in action. Mobile device connectivity continues to take more and more of our time, focus, and energy.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Also: A Forbes study: Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. YouTube Targeting.
Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
APRIL 6, 2015
In our analysis of thousands of AdWords accounts with $3 billion in annualized spend, we discovered that across industries and verticals, exceptional advertisers are converting at two to three times the average. Take a look at this data from PPC Hero : Image Credit: PPC Hero. CRO isn''t just about making small adjustments to a landing page to get 5% more conversions.
Top B2B Website Metrics to Monitor Using Google Analytics
MAY 13, 2016
You can also monitor paid search if your firm is engaged in a pay-per-click (PPC) or Google Adwords campaign. Other popular networks for B2B firms include Facebook, Google+, and YouTube. Moz.com and Google Adwords have tools that can help you identify which keywords are the best bets for your site. 6) All Pages. Why is this metric important? Anything over 2.00
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Or that 73% of U.S. And 73% of U.S. Oh yeah.
Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
SEPTEMBER 24, 2013
We also can''t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords. If you use Google AdWords for pay-per-click marketing, connect your company’s AdWords account to your Google Analytics account and use that data for keyword research, as Larry Kim of Wordstream suggests. No bueno.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. SEMRush is a multitude of keyword research tools that allow me to see what my clients’ sites and their competitors rank on Google, what keywords competitors rank with, and what PPC ads they run. I can also do some long-tail keyword research with it. YouTube and website videos are one thing; but adding interactive apps to the videos is another, and Viewbix interactive overlays optimize videos for lead generation or engagement. Acquisio.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), Long-tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on YouTube. 70) Pay-per-Click (PPC). Typically this happens when publishers have a fixed rate for PPC in different areas on their website. 72) PPC.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) Think AdWords isn’t important? 25 Social Media Facts and Statistics. 1.
Leverage Your Hospital Ratings from the U.S. News & World Report
JULY 21, 2015
If you have the creative capabilities and/or budget, make a short YouTube or Vine video about the recognition. PPC/SEM: Now onto Pay-Per-Click advertising; using PPC is such an easy way to get your new rankings out to the users searching for your health system or care services you provide. Option two is to leverage review extensions in Google AdWords. Conclusion: U.S.
Google Performance Summit Recap pt. 1 – Mobile is First Priority
MAY 25, 2016
In this summit, a wide variety of updates were announced, with the most substantial changes happening in the areas of Google Adwords and Google Analytics. Matt Brown, Fathom’s Director of PPC, agrees on this subject, saying “I love that they returned the Tablet bid modifiers. We should be all about segmentation in PPC and all devices should be segmented.” Prime examples of this include RLSA, Similar Audiences, Remarketing, Display, and YouTube advertising. When Google speaks, the marketing world listens. Keywords are less important than ever.
Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
JUNE 9, 2013
You know about the importance of social media, online videos, PPC ads, blogs, and interactive websites -- but the rest of the world is still catching on. Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments, From Search Engine Land. Bing is finally allowing users to import their AdWords’ campaigns into Bing Ads. You''re smart. Enjoy! YOUTU.
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. And because PPC can involve a lot of day-to-day maintenance, you really do need a professional. Do you get jazzed up about PPC strategies? Strong Google AdWords experience (certification is a plus). General PPC optimization experience. Definitely!
The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
When referred to in the context of inbound, it’s looking at the data of one’s marketing initiatives (website visitor reports, social, PPC, etc.), PPC, (or Pay-Per-Click) is an advertising technique in which an advertiser puts an ad in an advertising venue (like Google AdWords or Facebook), and pays that venue each time a visitor clicks on the ad. YouTube. Analytics.
Your Instagram Feed Now on the Web, and Other Marketing Stories of the Week
FEBRUARY 10, 2013
This year, commercial mentions of Twitter amounted to 26, Facebook at 4, and YouTube and Instagram at 1 each. The Big AdWords Update: Enhanced Campaigns Puts The Focus On Mobile, From Search Engine Land. With the increased use of mobile phones and tablets, Nick Fox was curious to see how AdWords could grow, evolve, and adapt to make life easier for folks on the go. Here we go.
9 Key Points & Action Items from BtoB Magazine’s Social Media Report
SEPTEMBER 18, 2012
For example, B2B marketers facing aggressive lead generation goals should not sacrifice PPC initiatives delivering satisfactory results. YouTube launched full availability of a paid search service for video that works similar to Google AdWords. As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Look Before You Leap.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. million business-oriented queries on YouTube every week. YouTube reaches 36% of all business decision makers (more than 10 times the figure for Forbes.com). Pay per click (PPC) advertising is viewed as highly effective for generating leads, sales and website traffic.
Why the Blog Post Is the New Ad Unit
APRIL 3, 2013
And while placing pay-per-click (PPC) ads like AdWords in search engines can certainly contribute toward the growth of your brand, creating blog content that organically gets found in search is much longer lasting and far more cost effective than a expiring ad unit -- especially if your marketing budget is small. 2) Blog posts give you extended reach through social media.
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
What sets this software apart is its approach as much as its functionality; the people behind gShift understand that SEO, online PR, social media, PPC advertising and other tactics are each pieces of the larger web presence puzzle. number of mentions and retweets), LinkedIn and YouTube all into one spot. Unlike pure SEO management tools (e.g., Features. site) is helpful. Background.
Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
APRIL 28, 2015
When we audit and inherit PPC campaigns, we typically see a lot of search queries that are matched with keywords that should not be. YouTube. Grants. If you’d like to add several of these negative keywords to multiple campaigns, you can do this through negative keyword lists located in your shared library in Google AdWords rather adding them to each campaign one by one.
Top 10 B2B Inbound Marketing Predictions for 2015
JANUARY 27, 2015
Google recently announced changes to AdWords for Video reports, with the performance and engagement dashboard now offering insight on both paid and organic video performance. Among other things, users will now be able to determine how much impact a particular video is having on their overall YouTube growth. 7. Traditional PPC Evolves. Mobile/Local Growth Continues to Dominate.
57 Things You Can Do Right Now to Improve Your Website
MARCH 21, 2011
Use Google Adwords combined with Google Analytics to see which keyword phrases convert into leads or sales and feature them and other related ones more prominently within the content of your website. Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video). Tweet Is your company website not doing its job — i.e. generating leads and sales? Design. 1.
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
PPC ( Pay-Per-Click ) - Advertising method in which an advertiser puts an ad in an online advertising venue and pays that venue each time a visitor clicks on his/her ad. Google AdWords is the classic example of this. R. Facebook, YouTube, LinkedIn, Google+, and Twitter are popular social media websites. 40 SEO Terms You Must Know! Add ALT text to images whenever possible.
Glossary: 24 SEO Terms Marketers Should Know
JUNE 15, 2010
PPC ( pay per click ) - Advertising scheme in which an advertiser puts an ad in an advertising venue, and pays that venue each time a visitor clicks on his/her ad. Google AdWords is the classic example of this. R. Facebook, YouTube and Twitter are popular social media websites. Jargon alone should not stop you from making your site the powerful marketing tool it can be.