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| | DELICIOUS B2BMARKETING
DECEMBER 23, 2010 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. am suggesting that you consider saving much of your PPC budget for the end of the month. for B2C retailers and $1.93 for B2C lead generators. b2bmarketing
| | DIANNA HUFF - B2B MARCOM
MARCH 21, 2011 57 Things You Can Do Right Now to Improve Your Website
Use Google Adwords combined with Google Analytics to see which keyword phrases convert into leads or sales and feature them and other related ones more prominently within the content of your website. Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video). Tweet Is your company website not doing its job — i.e. generating leads and sales? Design.
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| | WEBBIQUITY
JANUARY 17, 2011 Best Social Media Stats, Facts and Marketing Research of 2010
Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. million business-oriented queries on YouTube every week. YouTube reaches 36% of all business decision makers (more than 10 times the figure for Forbes.com). Pay per click (PPC) advertising is viewed as highly effective for generating leads, sales and website traffic.
| | WEBBIQUITY
NOVEMBER 28, 2011 Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Or that 73% of U.S. And 73% of U.S. Oh yeah.
| | WEBBIQUITY
JANUARY 2, 2013 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) Think AdWords isn’t important? 25 Social Media Facts and Statistics. But why?
| | WEBBIQUITY
JANUARY 19, 2012 Web Presence Optimization Software Review: gShift Labs
What sets this software apart is its approach as much as its functionality; the people behind gShift understand that SEO, online PR, social media, PPC advertising and other tactics are each pieces of the larger web presence puzzle. number of mentions and retweets), LinkedIn and YouTube all into one spot. Unlike pure SEO management tools (e.g., Features. site) is helpful. URL links).
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HUBSPOT Your Instagram Feed Now on the Web, and Other Marketing Stories of the Week
| SUNDAY, FEBRUARY 10, 2013
This year, commercial mentions of Twitter amounted to 26, Facebook at 4, and YouTube
and Instagram at 1 each. The Big AdWords
Update: Enhanced Campaigns Puts The Focus On Mobile, From Search Engine Land. Google’s Nick Fox, VP of Product Management, asked his team a very valuable question last year: “If we were going to build AdWords
today, what would it look like?” With the increased use of mobile phones and tablets, Nick Fox was curious to see how AdWords
could grow, evolve, and adapt to make life easier for folks on the go. and also in the right location. Hold on. MORE >>
HUBSPOT 40 Essential SEO Terms Marketers Should Know [Glossary]
| MONDAY, DECEMBER 12, 2011
( Pay-Per-Click ) - Advertising method in which an advertiser puts an ad in an online advertising venue and pays that venue each time a visitor clicks on his/her ad. Google AdWords
is the classic example of this. Facebook, YouTube
, LinkedIn, Google+, and Twitter are popular social media websites. Do you want to optimize your website but have trouble communicating with the technical folks running it? Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. 40 SEO Terms You Must Know! Add ALT text to images whenever possible. MORE >>
HUBSPOT Why the Blog Post Is the New Ad Unit
| WEDNESDAY, APRIL 3, 2013
And while placing pay-per-click (PPC
) ads like AdWords
in search engines can certainly contribute toward the growth of your brand, creating blog content that organically gets found in search is much longer lasting and far more cost effective than a expiring ad unit -- especially if your marketing budget is small. While standalone images from Flickr or individual videos on YouTube
can certainly find an audience, a blog post can deliver that content to a much broader audience. Back at the turn of the century, blogging was in a nascent state. The Blog Post as the New Ad Unit. MORE >>
HUBSPOT 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
| MONDAY, JANUARY 14, 2013
Experience managing non-personal social media accounts like Twitter, Facebook, YouTube
, LinkedIn, Google+, etc. And because PPC
can involve a lot of day-to-day maintenance, you really do need a professional. Do you get jazzed up about PPC
strategies? Strong Google AdWords
experience (certification is a plus). General PPC
optimization experience. Tracking Google AdWords
analytics. Are you ready to build your dream team of inbound marketers? Definitely! Do you know what roles to fill and how to find the best man for the job? Maybe not. Have you heard? MORE >>
KOMARKETING ASSOCIATES 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
| TUESDAY, SEPTEMBER 18, 2012
For example, B2B marketers facing aggressive lead generation goals should not sacrifice PPC
initiatives delivering satisfactory results. YouTube
launched full availability of a paid search service for video that works similar to Google AdWords
. As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals. Look Before You Leap. MORE >>
- Glossary: 24 SEO Terms Marketers Should Know HUBSPOT | TUESDAY, JUNE 15, 2010
- 19 New Featured Sources on the B2B Marketing Zone WEBBIQUITY | MONDAY, JULY 26, 2010
- Top 10 Resources – Search Engine Marketing E-STORM | THURSDAY, DECEMBER 10, 2009
- how to use social media - lessons from ama digital conference THE EFFECTIVE MARKETER | SATURDAY, MARCH 7, 2009
- Better show up on the first page or go home ANYTHING GOES MARKETING | MONDAY, JULY 17, 2006
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