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A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark Consulting

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode.

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. It’s important to understand where and how your keywords are being leveraged to best reach a target audience.

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How to Set Up a Webinar that Generates Leads

LeadSquared

Webinars have been a driving factor for lead generation at LeadSquared. In the last 3 years, we have experimented and tried different things to up our webinar registrations. Last month, 6% of our revenue came in from the leads we’d captured from our webinars. While our webinars do well today, that wasn’t always the case.

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Why should I use webinars in my B2B strategy?

Exo B2B

Social media , email campaigns, AdWords, blogs are among the most widely used channels in online marketing strategies. Have you ever thought of using webinars in your B2B marketing strategy? Read what follows to find out what a webinar is, as well as what its objectives and benefits are, and how to exploit them.

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8 Actionable Tips to Optimize Your AdWords Performance Today

Adobe Experience Cloud Blog

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Get Ahead of Your AdWords Competition.

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Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. Here are five key rules to guide you when preparing your webinar: 1.

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How to Optimize your Google Adwords Campaign for Lead Gen Success (Webinar Recording and FAQ)

LeadSquared

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. In case you missed it, you can watch the webinar recording here: View the Recording.

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