Hubspot

APRIL 4, 2019

Additionally, SEMRush enables you to discover your main paid search competitors, figure out which keywords they're bidding on, and study the composition of their ads. Once you're ready to invest in SEM, you'll need to enter into an ad auction -- for our purposes, we'll focus on the ad auction in Google Adwords. Google Trends.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Bluetext

MAY 15, 2018

It’s pretty obvious that videos placed on YouTube have huge appeal with consumers who love to be entertained while seeing a product or brand in action. YouTube videos can be cutting and funny, irreverent or just dumb, yet they have the capability of capturing consumer attention and driving interest and conversion.

Youtube 23

Youtube B2B Marketing Tips B2B Thought Leadership 23

SalesIntel

NOVEMBER 17, 2022

4 Marketing Learnings From a Study. However, you need to be careful about whether to use YouTube or a private video hosting platform. YouTube marketing videos are often interrupted by other promotional videos that play at the beginning and in the middle, however, it has 2 billion logged-in monthly users.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. On average, mobile viewers watch videos that are three times longer those on PCs and laptops.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Biznology

MARCH 20, 2018

” How the long tail AdWords approach works for blogger outreach. “When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

SocialPilot

FEBRUARY 9, 2024

He posts mostly on Youtube paid ads and relevant business strategies. Jeanne posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations, and everything that has the keyword email marketing in it. Bred has also written the book called ‘Advanced Google Adwords’. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

AUGUST 2, 2018

Google AdWords wants to incentivize the best advertisers to advertise the best content on their SERPs, so they reward ads that have high quality scores with higher ad rankings and lower cost-per-clicks. Field of Study. Fields of Study. Their content has to be engaging. Picture Credit: WordStream. Relationship Status. Generation.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

QuanticMind

NOVEMBER 9, 2017

To use SEM for B2B to market effectively to prospective customers that have entered your conversion funnel, you must segment these prospects into at least one “upgrade” AdWords Audience. Considering the length of a B2B conversion funnel, you may need to create a diverse series of ads for AdWords.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Stevens & Tate

JANUARY 1, 2019

YouTube Ad Campaigns Begin Targeting TV Screens. Although mobile is the dominant platform for YouTube views, more and more people are watching YouTube on their TVs. YouTube is extending their ad campaigns onto TV devices to provide advertisers with greater reach. Three View Behaviors Common On YouTube in 2018.

Trends 40

Trends Paid Search Agency Advertising Agencies Youtube 40

QuanticMind

JUNE 14, 2019

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. A long tail keyword could be “marketing automation for Adwords PPC.”. Find Long Tail Keywords with Adwords. What are Long Tail Keywords? They usually contain at least three keyword terms derived from a head term.

Long Tail Marketing 48

Long Tail Marketing PPC Keywords Cost Per Click 48

Belkins

FEBRUARY 21, 2021

It can be a case study in line with the content they are currently looking for. Boost Website Traffic With Google AdWords. If you need quick results, launch a Google AdWords campaign to attract more traffic to your website and sell your services. Video Content. Allow your colleagues to lend their expertise to the audience.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Content Standard

MAY 21, 2015

But a new study from Searchmetrics suggests the rising popularity of paid searches may mean your sponsored spots and ad placements are ending up in an increasingly crowded space on search engines. When it comes to Google today, this goal typically leads to the development of an AdWords account and PPC ads.

Webinar Metrics 40

Webinar Metrics Ad Frequency Marketing & Strategy Adwords 40

ClearVoice

NOVEMBER 21, 2018

AdWords made a new script available that allows marketers to hit pause on ads that are not performing well and to label ads as “losers” or “winners.” A study released this year found that people who use social media during work (like you) tend to be more motivated and creative in solving problems. ” Email.

Paid Content 53

Paid Content Content Marketing Copyright Paid Search Agency 53

Outgrow

MAY 28, 2020

Case Study: At this hour of crisis, due to the breakout of the COVID-19 , we have no choice but to stay at home. Case Study: Coca-cola wanted to send a sweet message of solidarity to the Muslims fasting during Ramadan. Case Study: In the Middle East, everyone was familiar with the brand McLaren. WorldTM Theme park in Abu Dhabi.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

ClearVoice

NOVEMBER 2, 2018

Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. Description: At B2B Marketing Exchange, expect a great lineup of workshops and case studies, with more than 100 speakers and 70 sessions spanning six tracks. Great for: SEOs, SEMs, marketing analytics pros.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Webbiquity

MAY 20, 2010

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Link to a specific part of a YouTube video by Matt Cutts.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

QuanticMind

APRIL 9, 2020

Providing AdWords certified specialists and software tools to automate and optimize PPC bidding. May also include YouTube video marketing and paid social media ads. When vetting a potential agency to work with, be clear about your needs and ask to see examples or case studies illustrating their expertise in these areas.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 59

Crimson Marketing

FEBRUARY 28, 2013

Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. Google Adwords. Because they consider it a ghost town. They say Google+ is irrelevant. They invest in Facebook and Twitter and (more and more) in LinkedIn. But you know what?

Social Media 100

Social Media Google Media B2B 100

Directive Agency

APRIL 13, 2018

Subscribe on YouTube! One of the best parts of AdWords is there’s so much data available. In this particular study, what we looked at: Conversions. We think that these are critical KPIs for every AdWords marketer, manager, or even advertiser to look at. Don’t miss a video! We got you. You’re welcome. ].

Cost per Acquisition 40

Cost per Acquisition SEM Allocation Video Marketing 40

Content Standard

OCTOBER 3, 2015

. “Programmatic video advertising in Europe is on the path from experimentation to ubiquity,” said Daniel Knapp, senior director at IHS Technology, which produced the study in collaboration with SpotX. The study tested these platforms by sending bots to view videos on various platforms.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Adwords 40

Directive Agency

MAY 7, 2018

Subscribe on YouTube! We do a lot of pay-per-click advertising here at Directive Consulting, and we found that 20% — maybe even 30% — of our impact is within the actual advertising platforms: AdWords, Bing, Capterra, Software Advice — you name it. Let’s dive in. Don’t miss a video! We got you.

Copywriting 40

Copywriting Video Marketing Landing Pages B2B 40

Sharpspring

NOVEMBER 10, 2020

Studies have shown that web pages and messages that take longer to load have a higher abandonment rate. According to a recent study, there were approximately 3.9 Once known as Google Adwords, Google Ads is an internet marketing tool that can help you reach your target audience and drive traffic to your site. It’s also free!

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Vidyard

JUNE 22, 2015

I’ll give you some proof: Pages with video are 53 times more likely to rank on the first page of Google search results, according to one Forrester Research study. Choose 5 to 6 keywords using the Google AdWords tool to improve opportunities for your video content to be ranked highly. minutes watching an online video.

SEO 51

SEO Video Marketing Tips Youtube 51

flux.la

FEBRUARY 1, 2020

I’m also including Youtube videos from many SEO experts that explain each concept in depth. A study has shown that RankBrain outperformed Google’s own engineers by 10% in identifying the best page for a given keyword, proving that RankBrain really works and is here to stay. Getting Started with Keyword Research.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Moz

FEBRUARY 26, 2019

Further reading: YouTube SEO: Top Factors to Invest In - Whiteboard Friday A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence Beyond YouTube: Video Hosting, Marketing, and Monetization Platforms, Compared. Dr. Peter J. SERPs will become more interactive. Local SEO: Google is going to increase monetization.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

Directive Agency

APRIL 2, 2019

Subscribe to YouTube! Now you don’t know if AdWords doesn’t work or if you hired the wrong vendor. We have complete control of AdWords and of the budget. Get our latest case study for free! Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Retain more by reading?

PPC 68

PPC Paid Search Agency SEO Video Marketing 68

Bannerflow

DECEMBER 9, 2020

You can reach a wider demographic from Mums, to teenagers studying at home! Google AdWords. You can post 45-second videos on Twitter, while Facebook and YouTube viewers will consume one to two-minute videos happily. It’s easy to track click-throughs. This enables you to encourage them to buy from you.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Hubspot

JUNE 26, 2019

This downloadable desktop application, formerly named AdWords Editor, can be used to create, track, and edit your Google ads. Integrations include: Google Ads, Google Analytics, Facebook Insights, Youtube, LinkedIn Ads and Twitter Ads. Google Ads Editor. Cost: Free to Google Ads advertisers. Integrations: Google Ads.

Budget Programs 99

Budget Programs Enterprise Management PPC Paid Search Agency 99

QuanticMind

MARCH 21, 2017

Douglas suggests that “The platform for Google Assistant may become the next big ecosystem for Google, like YouTube or Google Play.” Case study 1: Beauty/apparel merchant that seemed convinced white lipstick was an unimportant SKU; believing anecdotally that traditional colors such as pink and red were more important.

Advertising Agencies 40

Advertising Agencies Google Advertisements Advertising 40

Anything Goes Marketing

JULY 17, 2006

As I finally get through all of my old email, I found this study on eMarketer in May that basically demonstrates that you better be on the first page of search results or you will probably not be seen. It seems that the number of people that get past the first few pages of search results is less and less since 2002. Pick your choice!

Emarketing 100

Emarketing Adwords PPC Youtube 100

Hubspot

MAY 3, 2017

I miss taking notes, studying, and most of all, learning a ton of new skills. Buffer's Social Media Week of Webinars isn't exactly a course -- it's a series of live webinar recordings on YouTube -- but the videos are chock-full of current and valuable information for social media marketers from the experts. 19) Social Media Analytics.

Class 101

Class Enterprise Management Online Marketing Work Management 101

QuanticMind

OCTOBER 24, 2017

Google ran an independent study with 140+ advertisers across multiple verticals. Taking action on this data with “actionable optimization” through such channels as search, display, Maps, Shopping and YouTube. It has also been added to Display and YouTube. E-commerce has grown 23% to traditional retail’s 6%.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Moz

JUNE 23, 2020

Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video. But getting people to see your content?

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Single Grain

MAY 10, 2022

Creating a Google AdWords campaign is a challenge in and of itself. Most businesses shortcut this problem by hiring a Google AdWords management agency. In this article, we will explain what an AdWords management agency does and why you need one, plus a curated list of the top 5 agencies. Keep Ahead of AdWords’ Latest Changes.

Paid Search Agency 52

Paid Search Agency Adwords Advertising Agencies Paid Content 52

Moz

JUNE 23, 2020

Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video. But getting people to see your content?

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

readwrite

SEPTEMBER 28, 2011

The study tested a 15-second car ad on different subject groups. The study also found that multi-screen advertising increased “engagement,” meaning that subjects remembered more details about the product. To that end, Google has also announced AdWords for video today.

Ads 40

Ads Mobile Advertising Adwords Advertisements 40

SugarCRM

DECEMBER 11, 2013

YouTube Dashboard. Google AdWords Tracking. Case Studies. Web Analytics. Web Visitor Alerts. Web Visitor Mapping. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles. Lead Scout. Auto Nurture. Event Management. Webinar Campaigns. Social Marketing. Social Publishing. Social Analytics. Social Sharing. Social Profiles.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50