Adobe Experience Cloud Blog

DECEMBER 8, 2016

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. In June, YouTube released a new capability for live streams to be captured and served directly through the company’s mobile app. On average, conversion rates for advertisers on Google AdWords are around 2.7% Remarketing.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

Convert

NOVEMBER 8, 2022

For example, you don’t want to advertise Halloween costumes on a social media platform like LinkedIn, or your DTC brand may not be ready for YouTube ads yet: The same holds true in PPC. Focus on Long-Tail Keywords. Another way to keep your budget lean while targeting the right audience is to focus on long-tail keywords.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Convince & Convert

APRIL 19, 2012

To me if you look at the mechanics of Facebook ads, Twitter ads, LinkedIn ads, even YouTube ads, the way those ads are bought and trafficked and targeted is fundamentally similar to the way Google AdWords works. I studied psychology in college, but the real studying happened after college.

Paid Content 119

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 119

Webbiquity

JANUARY 17, 2011

The types of photos women post most frequently are described in the study as “affectionate,&# such as pictures of family gatherings or friends hanging out and having a good time. Everyone Uses E-mail, But Blogging Is On the Decline [STUDY] by Mashable. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Directive Agency

MAY 9, 2017

This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface. Benchmark Study of B2B Site Speed Across 1,000 Sites. AdWords and analytics are properly linked. Setup AdWords account with MCC. Link AdWords to Analytics.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Outgrow

DECEMBER 26, 2021

Eric Sztanyo, founder at ‘We Buy NKY House’ calls it an intuitive tool and is happy to beat industry peers by understanding their SEO and AdWords. And what adds to this loveliness is the 99.99% reliability with long-tail keywords. Keyword Tool is the best substitute for Google keyword planner, which demands an AdWords account.

Paid Content 98

Paid Content Work Management Tools Marketing Management 98

Outgrow

DECEMBER 26, 2021

Eric Sztanyo, founder at ‘We Buy NKY House’ calls it an intuitive tool and is happy to beat industry peers by understanding their SEO and AdWords. And what adds to this loveliness is the 99.99% reliability with long-tail keywords. Keyword Tool is the best substitute for Google keyword planner, which demands an AdWords account.

Paid Content 93

Paid Content Work Management Marketing Management Tools 93

Optinmonster

AUGUST 27, 2023

Some ideas that work well include: How-to guides Tutorials Industry news and insights Checklists Case studies, which we’ll look at in more detail later Interviews Expert advice Get some more blog post ideas in 73 types of blog posts that are proven to work. Learn more about creating case studies in our guide.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Hubspot

MARCH 10, 2016

54) Long-Tail Keyword. A long-tail keyword is a very targeted search phrase that contains three or more words. Long-tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on YouTube. Long-tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on YouTube.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Albacross

MAY 22, 2019

There are numerous content upgrades that you can try out, such as case studies, lead gen calculators, infographics, cheat sheets, swipe files, guides, checklists, reports and many others. Clearly, simply uploading a video to YouTube and expecting leads to come swarming in is not going to work. Google AdWords.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Hubspot

OCTOBER 18, 2011

Look it up on YouTube. We're going to get this - that's great, we want some of that but then what's the decay rate going to be and what's the long tail of value that this particular piece of content gets? You want to invest more in those things that have long-term value and lower decay rates. It's done really well.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Over 2 billion videos are viewed every day on YouTube.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100