Online Marketing Institute

NOVEMBER 2, 2009

If you need immediate opportunities, search engine marketing (SEM) programs such as Google AdWords and Yahoo Search Marketing provide a competitive ROI, make it easy to control spending, and can start generating results as soon as they’re flipped live. These programs provide very little if any lasting branding benefit.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

WebMarketCentral

MAY 4, 2009

What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? Thankful For PR 2.0 by THINKing Harry Hoover calls out some of his favorite PR 2.0

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0 tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. 3 SEM Facts. Think AdWords isn’t important? Agencies do SEM better. Conductor Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

WebMarketCentral

JANUARY 30, 2009

Is there SEM life beyond AdWords (and if so, where?)? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Six benchmarks for the perfect search campaign by DMNews Howard Sewell lists his ideal criteria for measuring the success of SEM campaigns. How do you write a killer search ad?

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

WebMarketCentral

NOVEMBER 24, 2008

. #4: How to Write a Strategic Marketing Plan , December 6, 2007 My recommended outline for crafting a strategic marketing plan, from high-level business objectives and strategies through marketing and PR tactics and tools. #3:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you make more efficient use of social media? How can you optimize your use of social networking tools like Twitter and LinkedIn? 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

SEPTEMBER 3, 2009

Three Ways People Who Aren't Running for President Can Make Social Media Pay by HubSpot's Inbound Marketing Blog Rick Burnes explains three ways that even organizations which don't have tens of millions of dollars to spend and thousands of volunteers can use social media for marketing and PR, and measure the return.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Biznology

MAY 16, 2017

Content Marketing: old school blogging, email messaging and modeling, landing page writing, copy writing, site creation, and even content creation for marketing, PR, and all the piles of copy demanded today by automated marketing software. This is all about discovery and engagement, this is all about outreach and association. Arrivederci!

Social Media 201

Social Media Course Media Marketing & Strategy 201

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

WebMarketCentral

SEPTEMBER 16, 2009

The Freakiest Ads of 2008, Final 4 by AdFreak Exploding heads, zombie dads, shrinking heads, growing noses, pet slugs—you'll find them all (if you really want to) in Tim Nudd's collection of the most bizarre ads from last year.

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

JUNE 3, 2009

The boobs have it, the biggest PR blunder since New Coke by Marketing Edge The always brilliant Albert Maruggi explains how UPS bungled an unusually powerful branding opportunity with Kentucky Derby-winning horse Big Brown.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

AUGUST 24, 2009

While we worked together, George was responsible for turning out some of the most mangled, garbled, and just plain screwed up help desk tickets ever before seen by mortal man." tags: Web 2.0 tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

JULY 20, 2009

You might be far better off looking for smaller gains on longer-tail keywords, 2nd-tier engines, or by using day-parting or other segmentation technologies."

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

JUNE 17, 2009

The Top 100 Undiscovered Web Sites by PC Magazine Finally, Kyle Monson reviews a slew of useful and/or entertaining online tools such as Animoto (automatically creates videos from uploaded music and photos), Jott (a cool and handy speech-to-text conversion tool) and, for researchers, NationMaster , a site which lets you compare countries on a wide (..)

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs. What tactics are most effective at driving increased search traffic?

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

SEPTEMBER 10, 2009

As Glen notes, commenting generally drives only a small amount of direct traffic, but helps establish a relationship with the blogger that can lead to links and other benefits down the road.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

APRIL 27, 2009

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. Do You Show Appreciation to Your Favorite Bloggers?

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JULY 14, 2008

In addition, since those phrases resonate with your prospects, make sure to incorporate them in your copywriting and SEM programs as well. This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Speak Up Speaking engagements are an excellent source of high-quality leads.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

SEPTEMBER 22, 2009

Superlist of What NOT To Do In Social Media by Interactive Insights Group Knowing what not to do in the social media realm is every bit as important as knowing what to do, and in this post Robin Broitman shines the light on social media missteps and gaffes from Target, Motrin, Starbucks, Whole Foods, FedEx and more.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

JUNE 24, 2009

But the payoff can be well worth it, in terms of new relationships, higher blog traffic and increased exposure for you and your blog.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JULY 6, 2009

Experienced SEOs know what these terms mean of course, but it's helpful to keep in mind when talking to clients or prospects, particularly when drafting a proposal (see above), that most other people don't. In many communications, it's best to avoid jargon or at least define it.

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

AUGUST 17, 2009

The post links to a full-size printable version of the model, handy for tacking up on your wall for inspiration and guidance when scoping out a new SEO project.

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

AUGUST 31, 2009

It's a provocative piece to be sure, but while I hesitate to attack statistical evidence with the anecdotal, my experience has been that when one accounts for the reasons PPC will always cost more than SEO , the actual labor costs of the two activities (when done right) are pretty darn close.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

JUNE 30, 2009

This article reviews free search engines for finding and listening to music online, from the popular Last.fm to less-known sites like Karabit , BeeMP3 and Internet jukebox Songza.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

FEBRUARY 25, 2008

Previous articles in this series: Best of 2007: SEO Analysis Tools Best of 2007: SEO Keyword Research Tools Best of 2007: News Articles on Social Media Marketing Best of 2007: Blog Posts on Social Media Marketing Best of 2007: Articles and Blog Posts on SEM Best of 2007: Articles and Blog Posts on Google AdWords Best of 2007: Articles and Blog Posts (..)

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

MARCH 3, 2008

Sites ** technorati tags: Zamzar, Avantstar, Quick View Plus, David Berkowitz, TypePad Widget Gallery, Nabbit, SitePal, Avatars, Mitch Joel, Loren Baker, Search Engine Journal del.icio.us

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

FEBRUARY 27, 2008

Social Media Today A "moderated online business community for social media bloggers, marketers, PR and media professionals," Social Media Today provides the opportunity to network with other marketing professionals, post content, and comment on posts. net, complete Web 2.0 tags: social networking, social search, social bookmarking, Web 2.0,

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

MARCH 5, 2008

Sites Best of 2007: Cool Online Tools ** technorati tags: white paper syndication, AdBlock Plus, Noam Cohen, Michael Estrin, SEO Scoop, DazzlinDonna, metasearch engines, Clusty, Kartoo, Myriad, Emily Bennington, HybridSEM, John Satter, Gord Hotchkiss, The Content Factor, Paul McKeon, B2B technology marketing del.icio.us

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

Webbiquity

OCTOBER 18, 2011

The company has integrated its SEO and online PR efforts for WPO. Workface – “Realtime Customer Engagement Platform” Through a combination of SEO, online PR and social media, customer engagement platform vendor Workface dominates the first page of Google for that term along with “realtime.”

Marketing Management 100

Marketing Management Optimization PR SEM 100

WebMarketCentral

FEBRUARY 20, 2008

Search and the Pareto Principle by Search Engine People Blogger Jeff Quipp demonstrates how the 80/20 rule applies to planning and execution for SEO and SEM, for example, "20% of content is responsible for 80% of site traffic and/or links." Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Zoominfo

SEPTEMBER 17, 2018

Search Talk Live focuses primarily on SEO and SEM. In Ask Amanda About Marketing, Amanda Milligan answers your questions about content marketing and digital PR. Learn the strategies top marketing experts use to grow their businesses. Listen here. 4. Search Talk Live. Listen here. 5. Copyblogger FM. Listen here. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Hubspot

AUGUST 9, 2018

Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Specialist. SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. SEM specialists make between $34,000 and $65,000 with the median salary being $46,000.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

The Point

JANUARY 6, 2014

Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. Improve SEM conversion rates. Just changing a word or the color of a registration button can make a big difference. Make your blog count.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. What Works ( Vendor Government PR Trends Spending Release ). SEM & SEO & PPC & CTR. What’s a Facebook fan worth?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100