Directive Agency

JUNE 29, 2018

I just had a conversation this morning with a very talented CMO of a large B2B software company. And one of the first things they asked us is, “ We’re spending quite a bit on AdWords but I really don’t want to be doing that anymore. Thinking of Social Differently. Where are B2B Marketers Headed? Attribution.

Demand Generation Agencies 40

Demand Generation Agencies Google Paid Social Agency Paid Search Agency 40

Hubspot

MARCH 6, 2017

And with new formats and tracking capabilities, you can also use this information to report on its ROI. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. First, go to your Google AdWords account to set up your campaign. What’s New With YouTube Advertising. Campaign Type.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

MAY 25, 2016

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. LinkedIn is an obvious choice for B2B companies due to its professional user base.

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

QuanticMind

JUNE 14, 2017

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. The company continues to pursue partnerships, such as syndication deals with Oath and CBS Interactive, as well as powering Apple products such as Siri and Spotlight.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Hubspot

AUGUST 8, 2019

To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. It’s most commonly used for paid social and display ads.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Directive Agency

AUGUST 8, 2017

It’s just like how you can’t increase your AdWords Quality Scores simply by clicking on your own ads a few times. So let’s see how to find your old ‘low hanging fruit’ for a quick ROI. Treat Your Organic Copy like AdWords. Let’s take a page from writing AdWords copy, instead, to make this more desirable.

CTR 40

CTR SERP Activities Google 40

Directive Agency

AUGUST 29, 2023

If you’re looking to hire the best PPC consultant services for your company, there are many options to choose from. In this comprehensive guide, you’ll learn everything you need to know to ensure you choose the right PPC consulting services for you and your company. No need to fear; we’re here to help.

PPC 52

PPC Consulting Paid Search Agency Work Management 52

Directive Agency

AUGUST 29, 2023

If you’re looking to hire the best PPC consultant services for your company, there are many options to choose from. In this comprehensive guide, you’ll learn everything you need to know to ensure you choose the right PPC consulting services for you and your company. No need to fear; we’re here to help.

PPC 52

PPC Consulting Paid Search Agency Work Management 52

Hubspot

NOVEMBER 28, 2014

This time of year is when you measure your impact on this year''s company goals and uncover opportunities for moving the needle on next year''s. If you have started with content, some examples of potential weaknesses would be an inability to track the ROI of your current content efforts.

SWOT 28

SWOT Top of Funnel Marketing & Strategy Content 28

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it?

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Lead Liaison

MARCH 7, 2018

Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. Welcome message and company introductions have been removed. Presenters. Transcription.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

The ABM Agency

JANUARY 8, 2021

When companies consider which social media platforms to run their marketing campaigns on, they typically want to gravitate toward Instagram and Facebook due to the sheer popularity of these platforms. B2B companies, however, should reconsider. When you filter by company, you can target a specific company name, size, or industry.

Linkedin 52

Linkedin Advertisements Advertising B2B Marketing 52

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

In an increasingly crowded market, you need to make sure your SaaS company stands out. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one? We’ll also present 24 different options, and explain why accelerate agency does it best.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Webbiquity

DECEMBER 19, 2017

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. ” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. Content Focus Trends.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI. Here’s a snapshot of each.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Brandpoint

JUNE 24, 2021

PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. B2B is a term referring to companies who sell products or services to other companies rather than direct to consumers. At the top of a company’s marketing team is the CMO.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Sprout Social

JULY 13, 2016

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. To go along with the previous social media marketing tip, you need to measure your efforts and analyze the results.

Paid Content 112

Paid Content Social Media Social Marketing Planning 112