Hubspot

JANUARY 26, 2017

Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. Changing your keyword targeting strategy so your content is better geared toward the changing ways people are searching on Google.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

JULY 30, 2010

One of the biggest PPC mistakes we see is when folks go after expensive, popular words rather than long-tail, more relevant ones. Learn how to get the most out of your pay per click marketing campaigns. Download the free video to see how paid search fits into your inbound marketing strategy. Probably not.

PPC 28

PPC Long Tail Marketing Adwords Lead Scoring 28

seo.co

NOVEMBER 1, 2021

In fact, profitability should be your main concern in any content or inbound marketing campaign. Instead of thinking of your marketing budget as a utility bill, think of it as an investment. The key here is that basic keyword “head terms” are plotted separately from long-tail keywords, which is a major focus of RankBrain.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. So when crafting your content strategy, start by figuring out what your target market is looking for.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

LeadSquared

DECEMBER 30, 2015

If you are directing traffic to your AdWords campaigns or Facebook campaigns , then of course you need a standalone landing page because your offer is going to be there. Inbound marketing needs some investment. How far will it be a wise choice for a start up to generate leads using inbound marketing? You need both.

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

Hubspot

MARCH 21, 2018

Organic search is a search marketing channel that can be used as part of inbound marketing to increase website traffic. Whenever you create content, your focus should be on the intent of your audience, not how many times you can include a keyword (whether it's long tail or short tail) in your content.

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

Hubspot

DECEMBER 1, 2015

A big piece of the inbound marketing puzzle is SEO and content. But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords? At the center of those pieces are keywords. Pretty cool.

Keywords 28

Keywords Adwords Long Tail Marketing Youtube 28

Hubspot

MARCH 2, 2016

If you don’t know your target market and the key players within it intimately, you’re not going to have a good time! Successful inbound marketing and content creation campaigns require targeted search engine optimization strategies. Use either Google Adwords or HubSpot’s Keyword Tool for the actual research. 1) Personas.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Hubspot

NOVEMBER 10, 2015

The first company to discover inbound marketing is going to have as much business as they want. The more I talk to companies the more I hear that they understand the need for online marketing, but they just don't know how or where to start. These are usually long-tail keyword phrases, which are much easier to rank for.

Paid Content 28

Paid Content Long Tail Marketing Paid Search Agency Business 28

Directive Agency

APRIL 28, 2017

While most search marketers are over-emphasizing the number of keywords they can rank for, too few are looking for the actual value. The organic calculation of keyword value via AdWords bid prices is based off the money-making potential of the keywords you are ranking for. Now, long-tail keywords can be very valuable.

Lead Ranking 75

Lead Ranking Lead Scoring Work Management Marketing Management 75

Outgrow

DECEMBER 26, 2021

17 Must-Have Content Marketing Tools. Behemoth is the right word for content marketing initiatives if not done right. 53% of marketers say blogging is their #1 inbound marketing priority. But most marketers feel like they could be doing better. The tool helped them to rank based on the long-tail keywords.

Paid Content 98

Paid Content Work Management Tools Marketing Management 98

Outgrow

DECEMBER 26, 2021

17 Must-Have Content Marketing Tools In 2022. Behemoth is the right word for content marketing initiatives if not done right. 53% of marketers say blogging is their #1 inbound marketing priority. But most marketers feel like they could be doing better. Which one should you choose? Peek at the review here.

Paid Content 93

Paid Content Work Management Marketing Management Tools 93

Zoominfo

AUGUST 7, 2018

As companies look to grow their web presence, modern content marketers must be familiar with SEO best practices. In fact, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority ( source ). Marketers use this app to find new long-tail keyword ideas in seconds.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

SEO As companies look to grow their web presence, modern content marketers must be familiar with SEO best practices. In fact, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority ( source ). Marketers use this app to find new long-tail keyword ideas in seconds.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 2) Analytics. 18) Content.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Optinmonster

AUGUST 27, 2023

Unlike other types of sales and marketing, content marketing makes people come to you rather than you reach out to them (though there is some overlap between the two). That’s why content marketing is part of inbound marketing. Content marketers create, curate, share, and distribute quality content.

Paid Content 94

Paid Content Content Marketing Top of Funnel Planning 94

Hubspot

OCTOBER 18, 2011

Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. It is entirely possible for your marketing not to suck. The Science of Inbound Marketing.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28

Content Marketing Institute

JANUARY 24, 2018

Though 61% of marketers in a 2017 HubSpot study say increasing organic visibility is their highest inbound marketing priority, they don’t always follow through. Featured snippets are the summaries for the searcher’s query that appear at the top of the page (below the ads from Google AdWords). Click to enlarge.

SEO 111

SEO Lead Scoring Lead Ranking Marketing & Strategy 111

Biznology

APRIL 23, 2013

I have always called this long-tail blogger outreach (though I would love your help with choosing a new name for it) because it focuses on the B-Z-list bloggers, the online influencers who are often overlooked by most social media teams at digital agencies. Long-Tail Blogger Outreach Campaign Execution.

Blogger 80

Blogger Outreach Social Media PR 80

Webbiquity

NOVEMBER 28, 2011

What’s most notable in these results, however, is the difference in performance of multi-word long-tail terms versus shorter head terms: for long-tail terms, being in the top spot in much less important, as click-throughs are higher in the lower spots on page 1. ” At least something is bipartisan.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100