article thumbnail

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

eMarketer ). These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. Both Facebook ads and Google AdWords are very affordable because both are based on Cost Per Clicks (CPC) set by a predetermined budget of your choice. Should you be using one or the other?

Adwords 175
article thumbnail

How to integrate offline campaigns with your digital marketing strategy

Biznology

According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. Local businesses that rely on phone calls rather than websites for customer inquiries make use of Google-forwarding phone numbers for their Adwords campaigns. This is a tricky line to tread for a marketer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Google AdWords & Analytics Certifications and Google’s Academy for Ads. eMarketing Institute’s Free Online Marketing Course & Certification. Some of the more common certifications, both free and with commercial license, relevant for B2B digital marketers in particular: Google Digital Marketing Certifications.

Training 185
article thumbnail

How B2B Brands Can Drive More Leads This Year

Webbiquity

Image Source: eMarketer. Use Adwords. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Leverage LinkedIn. Advertise your products on other sites within the Google network.

article thumbnail

3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix

KoMarketing Associates

In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world.

article thumbnail

Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark Consulting

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Related Posts: A Hodgepodge of eMarketing enhancement tips Google Pay-Per-Click Options; Enhancing Your Campaigns Tracking Social Media, Email & Advertising with Analytics, Part 2.

Adwords 100
article thumbnail

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. It’s Not Just Google AdWords. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015.