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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. How Much Am I Spending?

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7 Ways to Use Google’s Keyword Planner That You Haven’t Thought Of

BenchmarkONE

If you’ve used Google AdWords, you’re probably familiar with the Google Keyword Planner. It’s a very powerful tool that you can use even if you don’t want to spend money on an AdWords campaign. You do, however, need to set up an AdWords account. Get Search Volume and Forecasts. 6: Forecast the Results.

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How to Avoid Underspending and Overspending Your SEM Budget

QuanticMind

You put a lot of effort into PPC budget forecasting to secure the funds you need and so the last thing you want is to mismanage it through overspending or underspending. Poor Adwords budget management can lead to missed performance targets. Problems that Cause Adwords Overspending and Underspending.

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Why PPC Automation Technology is the Future of Paid Search

QuanticMind

Adwords went through a major overhaul last year, rebranding as Google Ads in the process. Automating the process can save time and help you identify the most effective ad copy for your products. Google AdWords scripts are an option to make automatic changes to your account using JavaScript code. Performance Forecasts.

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

Advertisers must constantly be on the lookout for ways to improve Adwords performance if they want to stay ahead of the growing competition. Quality data is essential if you want to develop an effective optimization strategy, create accurate forecasts, and make the most of key insights to improve visibility and campaign performance.

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Adapting and Evolving: The Ongoing Process of Marketing Goal Refinement

ClearVoice

Reallocate budgets, time, and personnel to campaigns or initiatives that prove the most effective. Increased innovation: Encourage teams to experiment and push the boundaries of conventional strategies to find new and effective solutions. Adjust strategies in response to emerging trends and shifts in consumer behavior.

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How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. A long tail keyword could be “marketing automation for Adwords PPC.”. What are Long Tail Keywords?