article thumbnail

How B2B Brands Can Drive More Leads This Year

Webbiquity

Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

article thumbnail

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Maximize Visibility of Technical Support Documentation. Leverage LinkedIn Relationships.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 6 Most Important Takeaways From CMI’s Annual Study

Contently

One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. But it is legitimately a problem for marketers—or anyone in business, really—to pursue an initiative without a documented strategy. Marketers still struggle to document content strategy.

Studies 60
article thumbnail

12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. This downloadable desktop application, formerly named AdWords Editor, can be used to create, track, and edit your Google ads. You can then export this information into a document which could be shared with their team. WordStream PPC Advisor. Google Ads Editor.

article thumbnail

The Top 10 Free Content Analytics Tools

Contently

The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on. Third, the program provides Document Object Model (DOM) click tracking, which uses code snippets to report when visitors click on specified links, buttons, and images. per month.

article thumbnail

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

The new version includes a big technical change: instead of the interactive Flash document that was very cool but people often had trouble running, it’s now a combination of PDF for the core document and Excel spreadsheet for the detailed vendor scores. VEST Report.

article thumbnail

5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

In fact, while you may know a lot about PPC, you’ve never actually sat down and documented how you make magic happen with PPC. Today there are so many different PPC targeting options available within Adwords and beyond it. Here’s an overview of how to target your audience with AdWords PPC and social media. Where do you start?

PPC 42