Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Competition for ‘Sponsored Update’ campaigns is substantially greater vs. ‘LinkedIn Ad’ campaigns. General.
Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
OCTOBER 8, 2015
We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. Promoting content based on persona -- e.g. blog posts targeted at CMOs only go to CMO audience -- greatly increases ad relevance and CTR, which results in more conversions and lower CPC. Bonus Mistake: Not adopting the latest AdWords snippets. Right?
Bizible’s Ultimate List of Paid Media Resources
AUGUST 10, 2016
Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. LinkedIn Advertising. 5. Google Adwords. 9. Bonus.
63 Digital Advertising Terms Every Marketer Should Know
AUGUST 17, 2015
Clickthrough Rate (CTR) : Expressed as a percentage of total impressions, this statistic shows how often people who are served an ad end up clicking on it. An ad’s CTR is calculated by dividing the number of clicks an ad received by the number of times it’s been served, then converting that into a percentage. The higher the CTR on an ad, the better it’s performing. AdWords
How To Measure Paid Media ROI (ROAS)
AUGUST 22, 2016
Let’s take a look at an example: If you spent the same amount on each campaign, say $2,000, and you gauged campaign success based on CTR (what ad networks want you to use), you would think that Campaign B clearly outperformed Campaign A. AdWords, LinkedIn, Facebook) and your CRM, where revenue data is held. Cost Per Lead (CPL). How do you get the most clicks per dollar spent?
How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update
MARCH 11, 2015
This report will help you determine: Which queries have a high click-through rate (CTR) despite not being in the first positions? Which ones have a low CTR despite ranking well? Therefore, it is likely that these webpages do not receive as high of a CTR as they could be, even though they are ranking highly in search results. On Twitter and LinkedIn? Websites
From Scratch: Three (More) List Building Strategies for Agencies (and Others)
AUGUST 23, 2016
Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. AdWords. Most people think of Google AdWords when they think of paid ads. Advertising on LinkedIn. First, nail the basics. Caveat emptor.).
8 Times When You Shouldn't Feel Guilty About Using PPC
FEBRUARY 8, 2013
Think about it: You can get an AdWords campaign up and running within an hour or two, depending on how complex your campaigns are, and quickly adjust your bids to increase your AdRank -- and by extension, your results. First, run a campaign in AdWords ; looking at the initial keyword data in AdWords can be helpful to see which keywords have the highest clickthrough rate (CTR).
An Introductory Guide to Highly Effective LinkedIn Ad Campaigns
SEPTEMBER 8, 2011
With over 100 million users, LinkedIn is the most popular social network for business professionals. Aside from using LinkedIn to find jobs or employees, if you target other businesses, maintaining a presence on LinkedIn can also help you generate leads and customers. An Overview of LinkedIn Ads. Obviously, LinkedIn ads are not nearly as advanced as Google AdWords.
Pipeline Marketing: A Conversation With Our Partners
SEPTEMBER 30, 2015
began by optimizing ads to the CTR. Our founder was working for a large hosting company managing their PPC when he was approached by the C-Level suggesting that he should stop reporting on AdWords Conversions because they didn't align with what they were seeing from opportunities and revenue. We were trusted for NOT having discussions about AdWords Conversions. MarTech.
A SaaS Marketing Plan for High Growth Companies
NOVEMBER 4, 2015
For example, NewsCred was able to create leads that were 50 percent more valuable using LinkedIn than those acquired through AdWords. This strategy and investment allowed it to drive leads with content downloads at the top and middle of the funnel and a demo request at the bottom, improving CTR by 433 percent and a drop in CPC of nearly -81%. Marketing and sales alignment.
Why the Blog Post Is the New Ad Unit
APRIL 3, 2013
While clickthrough rates (CTR) are not the only metric by which you can measure a banner ad's performance, typical online banner ad units achieve a CTR of 0.10% according to MediaMind's Global Benchmarks Report , and that figure is on a downward spiral due to banner blindness, among other things. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc.
Growing Your Business…One Facebook Friend at a Time
MAY 25, 2010
Having actively managed Google AdWords campaigns, I first thought the best way to capitalize on Facebook was to utilize their pay-per-click system. When I asked them how this was performing, he noted the performance numbers such as Click Thru Rate (CTR) were significantly lower than the identical campaign run using Google AdWords. Monetizing Facebook is not impossible.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
15) Clickthrough Rate (CTR). Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. 51) LinkedIn. LinkedIn is a business-oriented social networking site. Nowadays, w ith more than 414 million registered members, LinkedIn is the most popular social network for professionals and one of the top social networks overall.
6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
DECEMBER 23, 2010
The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) The higher your CTR, the better your quality score will be – but don’t sacrifice ROI/Conversion Rate! 2. An example of the data you would hope to find in a lead record for these two fields would be: Google AdWords, lead generation services. Conversion actions are not all created equal (e.g. Check out all the benefits ! Comments are closed.
Looking Back at 300: Top 10 Posts
NOVEMBER 24, 2008
version, now incorporating elements such as LinkedIn profiles, blog links, Twitter pages, Facebook, StumbleUpon, even Second Life IDs. Also, I think, the first time on this blog I made the case that SEO is far from dead. #8: Web 2.0 Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 80% of companies are using LinkedIn as their primary tool to find employees. LinkedIn. More than 1.5
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? What was Linkedin Thinking? SEM & SEO & PPC & CTR. Adwords. Share this on LinkedIn. Sarah Worsham ( @sazbean ).
62 Experts Share Their #1 Actionable SEO Technique
AUGUST 3, 2016
Optimize CTR from Google Search Results. Select “Pages”, click the check mark to show “CTR” (click-through rate) and set the date range as long as it will go. This will give you a list of the URLs on your domain and their associated CTR in Google SERPs. Next, click a URL with high clicks but a low CTR (lower than 5%). Optimize for CTR from Search Engines. Sean Si.