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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Competition for ‘Sponsored Update’ campaigns is substantially greater vs. ‘LinkedIn Ad’ campaigns. General.

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Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them


We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. Promoting content based on persona -- e.g. blog posts targeted at CMOs only go to CMO audience -- greatly increases ad relevance and CTR, which results in more conversions and lower CPC. Bonus Mistake: Not adopting the latest AdWords snippets. Right?

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63 Digital Advertising Terms Every Marketer Should Know


Click-through Rate (CTR) :  Expressed as a percentage of total impressions, this statistic shows how often people who are served an ad end up clicking on it. An ad’s CTR is calculated by dividing the number of clicks an ad received by the number of times it’s been served, then converting that into a percentage. For example, if an ad received 5 clicks and was shown 1000 times, the CTR is 0.5%. The higher the CTR on an ad, the better it’s performing. Social Advertising : Running paid ads on online social networking platforms, such as Facebook, LinkedIn, and Twitter.

Bizible’s Ultimate List of Paid Media Resources


Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. LinkedIn Advertising. 5. Google Adwords. 9. Bonus.

A Simple Guide to Mastering the Basics of Effective Social Media Advertising


LinkedIn. LinkedIn is an obvious choice for B2B companies due to its professional user base. you can be very confident in relying on LinkedIn data to be up-to-date and relevant. If professional information is not an important part of your buyer persona, LinkedIn probably isn’t the best fit for you. Clicks cost a lot on LinkedIn, but what about actual conversions?

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SEM Mystery: The Case of the Missing Leads


Government stuff, on AdWords. Two months down the road, the AdWords campaign was in trouble. tried running the numbers by campaign, by CTR, by landing page—everything seemed random. Share this on LinkedIn. Tags: Search Engine Marketing CTR Google AdWords ROI SEM Originally published on the WebMarketCentral blog in December 2008. “Care for a drink?&#.

How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update

Hinge Marketing

This report will help you determine: Which queries have a high click-through rate (CTR) despite not being in the first positions? Which ones have a low CTR despite ranking well? Therefore, it is likely that these webpages do not receive as high of a CTR as they could be, even though they are ranking highly in search results. On Twitter and LinkedIn? Websites

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From Scratch: Three (More) List Building Strategies for Agencies (and Others)


Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. AdWords. Most people think of Google AdWords when they think of paid ads. Advertising on LinkedIn. First, nail the basics. Caveat emptor.).

8 Times When You Shouldn't Feel Guilty About Using PPC


Think about it: You can get an AdWords campaign up and running within an hour or two, depending on how complex your campaigns are, and quickly adjust your bids to increase your AdRank -- and by extension, your results. First, run a campaign in AdWords ; looking at the initial keyword data in AdWords can be helpful to see which keywords have the highest clickthrough rate (CTR).

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An Introductory Guide to Highly Effective LinkedIn Ad Campaigns


With over 100 million users, LinkedIn is the most popular social network for business professionals. Aside from using LinkedIn to find jobs or employees, if you target other businesses, maintaining a presence on LinkedIn can also help you generate leads and customers. An Overview of LinkedIn Ads. Obviously, LinkedIn ads are not nearly as advanced as Google AdWords.


A SaaS Marketing Plan for High Growth Companies


For example, NewsCred was able to create leads that were 50 percent more valuable using LinkedIn than those acquired through AdWords. This strategy and investment allowed it to drive leads with content downloads at the top and middle of the funnel and a demo request at the bottom, improving CTR by 433 percent and a drop in CPC of nearly -81%. Marketing and sales alignment.

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Pipeline Marketing: A Conversation With Our Partners


began by optimizing ads to the CTR. Our founder was working for a large hosting company managing their PPC when he was approached by the C-Level suggesting that he should stop reporting on AdWords Conversions because they didn't align with what they were seeing from opportunities and revenue. We were trusted for NOT having discussions about AdWords Conversions. MarTech.

Why the Blog Post Is the New Ad Unit


While clickthrough rates (CTR) are not the only metric by which you can measure a banner ad's performance, typical online banner ad units achieve a CTR of 0.10% according to MediaMind's Global Benchmarks Report , and that figure is on a downward spiral due to banner blindness, among other things. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc.

Growing Your Business…One Facebook Friend at a Time

WindMill Networking

Having actively managed Google AdWords campaigns, I first thought the best way to capitalize on Facebook was to utilize their pay-per-click system. When I asked them how this was performing, he noted the performance numbers such as Click Thru Rate (CTR) were significantly lower than the identical campaign run using Google AdWords. Monetizing Facebook is not impossible.

The Ultimate Dictionary of Marketing Terms You Should Know


15) Clickthrough Rate (CTR). Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. 51) LinkedIn. LinkedIn is a business-oriented social networking site. Nowadays, w ith more than 414 million registered members, LinkedIn is the most popular social network for professionals and one of the top social networks overall.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) The higher your CTR, the better your quality score will be – but don’t sacrifice ROI/Conversion Rate! 2. An example of the data you would hope to find in a lead record for these two fields would be: Google AdWords, lead generation services. Conversion actions are not all created equal (e.g. Check out all the benefits ! Comments are closed.


Looking Back at 300: Top 10 Posts


version, now incorporating elements such as LinkedIn profiles, blog links, Twitter pages, Facebook, StumbleUpon, even Second Life IDs. Also, I think, the first time on this blog I made the case that SEO is far from dead. #8: Web 2.0 Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0

Best Social Media Stats and Market Research of 2010 (So Far)


national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 80% of companies are using LinkedIn as their primary tool to find employees. LinkedIn. More than 1.5

19 New Featured Sources on the B2B Marketing Zone


Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? What was Linkedin Thinking? SEM & SEO & PPC & CTR. Adwords. Share this on LinkedIn. Sarah Worsham ( @sazbean ).

62 Experts Share Their #1 Actionable SEO Technique


Optimize CTR from Google Search Results. Select “Pages”, click the check mark to show “CTR” (click-through rate) and set the date range as long as it will go. This will give you a list of the URLs on your domain and their associated CTR in Google SERPs. Next, click a URL with high clicks but a low CTR (lower than 5%). Optimize for CTR from Search Engines. Sean Si.