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Why we care about adtech: The complete guide

Martech

If you are confused about the differences between DSPs and Google’s AdWords , here are a few key differentiators: The extent of their reach : DSPs can reach over 15 billion impressions a day, a number that AdWords does not come close to. AdWords functions on a CPC model. Pricing : The pricing mechanism is different.

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The Ultimate Programmatic Advertising Glossary

Outbrain

Bundles inventory from different publishers and offers them for sale. The most prominent example is Google AdWords. The average cost of a previously-defined action (conversion, click of a specific link, time on site). Cost Per Click (CPC). Cost Per Mille (CPM). Cost Per View (CPV).

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results. Facebook Ads.

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Growing your business in a world without Google

Biznology

Historically, most businesses have paid for media in terms of cost-per-thousand impressions (CPM). And Google's AdWords is likely the most famous cost-per-click (CPC) service out there. But don't forget cost-per-action/acquisition (CPA). And explore additional media models.

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Facebook to Launch ROI Tracking Tool for Ads

Hubspot

Along with this tool, the optimized CPM (cost per thousand impressions) bidding tool -- which was released earlier this year -- helps advertisers optimize their campaigns for better results. One online retailer, Fab.com, has already reduced ad costs by 39% using this tool to optimize their advertising campaigns.

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Using the Keyword Tool on AdWords.

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How to Make Money on YouTube

Hubspot

Both In-Stream and Discovery are pay-per-view -- you pay YouTube a fixed rate for every view the ad receives -- and their return on investment (ROI) can be measured in Google AdWords. We'll explain how AdWords manages all three ad formats in a minute. They're best used as a compliment to a TrueView ad campaign.

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