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8 Tactics & Tools PPC Marketers Should Be Thankful for in 2018

KoMarketing Associates

Advertisers have seen new tools, drastic interface changes, and a complete re-branding of Google’s paid program (RIP AdWords). They are a stat that can tell what percentage of the time an ad is seen, giving advertisers insight on areas where quality score can be improved. 2018 has been a crazy year in the world of PPC Marketing.

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How to Optimize Your Product Listing Ads For More Clicks

Unbounce

Lower costs: Since product listing ads have a higher CTR than other ad formats, you can expect your CPC to be lower. Lower CPCs mean lower costs, and that’s never a bad thing. This section is where you list out your product’s vital stats: price, brand, color, size, material, and other product details.

Ads 115
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When Did Programmatic Advertising Start: A History Lesson

Rev

This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network. Additionally, there are some pretty scary stats on how display ads are doing today. Y2K Fears & How They Changed Online Ad Buying. I know, I screamed too.)

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12 Pay Per Click Professionals Crushing the PPC Advertising Game

Outbrain

Approximately two-thirds of people who click on a PPC ad do so to purchase a product. Those stats are not just reserved for Search Engine Marketing (SEM). He spent 10 years at Google building AdWords and was the company’s first AdWords evangelist. Plus, paid ads are said to raise brand awareness by 80% !

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Content Marketing ROI: What It Is & How to Calculate It

Atomic Reach

There are many stats out there that show the potential impact of social media on content marketing ROI. With the right planning and investment, strategies that include tools like Google AdWords and re-marketing can be successful. Engagement stats are excellent metrics to share in addition to your ROI. The Level of Engagement.

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12 Best B2B Marketing Tools To Improve Your Tech Stack

EveryoneSocial

We got you covered on some simple stats, data, and justifications. I also like it for building remarketing audiences and easily connecting goals to Google AdWords, for tracking paid ad results. Related : Just learning more about employee advocacy? Don’t worry! Download our business justification guide. Litmus (Email marketing).

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!