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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. And with new formats and tracking capabilities, you can also use this information to report on its ROI. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign.

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17 Google Marketing Tools You Should Be Using

Hubspot

Buy ads on Google through Google Adwords. Host your website's videos on YouTube, the largest video community in the world. billion searches for information are made per day? Best of all, unlike Google AdWords (which we'll touch on later), none of those businesses paid for their positions in these local results.

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Online Advertising: Everything You Need to Know in 2018

Hubspot

Google AdWords wants to incentivize the best advertisers to advertise the best content on their SERPs, so they reward ads that have high quality scores with higher ad rankings and lower cost-per-clicks. All you have to do is import a list of their contact information into Facebook. Their content has to be engaging.

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10 Robust Tactics to Acquire B2B Leads Quickly

Belkins

The thing is, you might need to eliminate some contacts or reorganize them in line with the new data. Make sure that your database does not contain: Outdated and/or incorrect information. Duplicate contacts you already have in your CRM. Boost Website Traffic With Google AdWords. Prioritize Cold Emails Over Cold Calls.

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Hosted by Search Engine Land, the conference the sessions are “fast-paced, Q&A-packed, always informative, and don’t stop to cover the basics,” notes Huffington Post. Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. Sponsor: HubSpot. Converge 2019.

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Top 5 AI Marketing Tools

Anyword

AI can adapt marketing efforts by combining numerous data points about a particular consumer and use this information to provide a customized experience. Optimizely also delivers a statistical engine for running experiments and implementing analysis tools using real-time information and preset benchmarks. Experience Personalization.

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A 5 Step Brand Development Strategy for Growth Driven B2B Marketing

B2B Marketing Insights - WE

Sign up for accounts that are relevant to your niche and customer-base–whether Facebook, YouTube, Twitter, LinkedIn, or other platforms–and own the space for your brand name. Now let’s develop a marketing framework that’ll inform how you get to where you’re going. Constant Contact. Google AdWords. You need it.