Remove sales-lead url
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Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark Consulting

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. Google of course has been tracking ecommerce data for years, but never the complexities of a B2B sale.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. You’re only half way there. Why did you write it?

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Steps to Success with Your B2B Paid Search Campaigns

The Lead Agency

In addition, even once you have found suitable keywords, turning them into conversions and sales isn’t always easy. However, when done right, B2B paid search campaigns can be instrumental in growing your B2B business through generating leads and ultimately, sales. This doesn’t necessarily mean that the channel isn’t profitable.

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20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

In an ideal world, all you’d need to do to succeed is to sell great products and provide excellent customer service. This leads us neatly on to… Why is Google Analytics essential to SEO? Remember: if your visitors are happy with the content, product, and website layout, they’re more likely to make a purchase.

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Marketing & Sales: Integrating Social Media and Lead Generation

Marketing Insider Group

Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. Social media marketing is also a channel where marketing and sales departments need to be closely aligned, but the assignment of roles and tasks can be unclear to many firms.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

According to a recent B2B survey from the Content Marketing Institute: About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. Great for product or service demonstrations, especially for a complicated solution that needs video to explain key features and benefits.

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20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

In an ideal world, all you’d need to do to succeed is to sell great products and provide excellent customer service. Remember: if your visitors are happy with the content, product, and website layout, they’re more likely to make a purchase. . Then, do not redirect them – the URL should stay the same.