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Google Remarketing Setup – Webinar Recording and FAQs

LeadSquared

We recently conducted a webinar that discussed the steps to setup Google Remarketing Campaigns on Adwords. So, here are a few questions that were asked during the webinar. Question 3: What is more beneficial for Remarketing – Adwords or Analytics ? Question 5: Where can we display our banner ad?

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Webinar Recording: Optimizing your Marketing Strategy for a Mobile World

LeadSquared

The webinar on “Optimizing your Marketing Strategy for a Mobile World” conducted by Nilesh Patel and Meenu Joshi raised a number of interesting questions. Those of you who missed it, here’s a summary of some of the questions asked during the webinar. Those are incentivized ads and they work as incentives.

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Retargeting Ads That Will Bring Your Audience Back (With Examples)

Unbounce

Experiences like this can make you think that retargeting ads—those ads that resurface products and services you looked at but didn’t take action on—are too pushy and sales-y to be worth including in your marketing strategy. But the truth is that most people kinda like retargeted ads —when they’re well-targeted.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Webinars and SlideShare. You can repurpose your white paper as a SlideShare presentation or a webinar to get more juice out of it. Webinars combine the power of audio and visual to engage the audience and promote your thought leadership. Once again, you can generate leads via the registration process. Online Display.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Here’s the deal.

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B2B Pay Per Click Advertising

LeadSloth

They all have their pros and cons, and most companies use a combination of strategies. For B2B keyword and ad testing, we tread with a bit more caution. Terry: Well, the reason paid search has become so big is that ads are matched to user searches. When paid search works well, solutions (ads) are matched to needs (searches).

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9 Reasons Why TrueView is a Brilliant Platform for Inbound Marketers

Hubspot

Clearly, YouTube’s TrueView ad platform presents a massive opportunity for marketers and brands. Campaigns in TrueView are set up and managed using AdWords, which makes it versatile in terms of targeting settings and ad formats. Not to mention, ads are less intrusive from a viewer's perspective.