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10 PPC Metrics You Should Monitor in Google AdWords

LeadSquared

Maybe reading about the benefits of Google AdWords in the last chapter convinced you to start running ads. Or just maybe, you have already been running ads for a while now. The Adwords metrics that you should pay close attention to: 10 PPC Metrics to Monitor. 2) Click Through Rate (CTR). So, here they are.

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Programmatic Advertising Glossary & Brief History

Digilant

A brief history of programmatic digital advertising To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. This isn’t exactly the moment programmatic was born.

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Retargeting Ads That Will Bring Your Audience Back (With Examples)

Unbounce

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. Nespresso uses dynamic Display Ads to increase CTR by 23%. A well-targeted reminder helps consumers as well as businesses.

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What is Programmatic Digital Advertising?

Digilant

To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. And for the next few years, digital advertising mirrored this simple and straightforward process.

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Google AdWords Average CTR and Best Practices

WebMarketCentral

A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. 1.2%, 1%-2% and 3%-5%.

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May Brings New Products and Updates from Google

EMagine B2B Blog

It also claimed to include a site’s position (or ranking) for those keywords, their click through rate (CTR), and a site’s impressions (or appearances) in Google Search Engine Results Pages (SERPs) for that particular keyword. AdWords #StepInsideAdwords Livestream and New Product Rollout. their banners ads.

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Why the Blog Post Is the New Ad Unit

Hubspot

And that is why the blog post is the new online ad unit. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. Online ads in any flavor, on the other hand, simply aren't shareable in the same manner as blog content. Ever try sharing a banner ad? Do search engines index ads?