The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

accelerate agency

MAY 24, 2021

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of search results. Good SEO (search engine optimization) practice is key to getting your business seen in Google’s rankings. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Directive Agency

AUGUST 2, 2018

Today, we’re going to talk about how to reassess your Google AdWords budget. [ Pssst. There’s a lot of tools out there for AdWords budget calculators. What there isn’t a lot of information on is how to reassess your Google AdWords budget. Common Google AdWords Budget Situations We’ve Seen.

Adwords 63

Adwords Budget Programs Google Video Marketing 63

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. When done right, PPC can earn you quality leads.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Sprout Social

APRIL 19, 2017

ROI has always been one of the most debated topics in the marketing department. John Wanamaker, a very successful 18th and 19th century merchant, is credited with coining the phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. Social media ROI is no different.

Social Media 104

Social Media Paid Content Lead Scoring Lead Ranking 104

Adobe Experience Cloud Blog

DECEMBER 22, 2016

Author: Johnathan Dane EDITOR’S NOTE: This gi fographic is part of The Marketer’s Holiday Calendar from KlientBoost. Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. For this reason, be cautious of the different paths your visitors took before the first ad impression.

PPC 48

PPC Multi-Touch Attribution Adwords Multi-Channel 48

Customer Experience Matrix

OCTOBER 22, 2009

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. Look, I know online marketing is important. But let’s not forget that offline channels still account for nearly 90% of total advertising expenditures. My point here – have you met my pet, Peeve? –

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

QuanticMind

MARCH 27, 2017

The biggest search engine marketing conference of Q1 is behind us. Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics. Let’s take a look now: 1.)

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. Social Media’s Maturing: In-House Resources & Social Advertising. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. Social Media’s Maturing: In-House Resources & Social Advertising. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

DAGMAR Marketing

MARCH 14, 2020

A quick Google search for any type of attorney will return several paid ads. Most law firms are in very competitive markets, and pay-per-click (PPC) advertising can be an effective way to ensure your firm is more easily seen online. searches take place through Google. and worldwide.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Day 1 Keynote: “Google Unveils New Online-To-Offline Ads Innovations” by Kishore Kanakamedala. Featuring: Kishore Kanakamedala of @Google.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. So what are the best paid media tools? Here are the top 17 tools available on the market.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

LeadSquared

SEPTEMBER 12, 2014

Social media has long broken its traditional role of brand awareness and engagement, and eased into the territory of lead generation and customer service. Just to put things in context, social media traffic can be great, providing great conversion opportunity. Take a look at some statistics from LeadSquared’s own Analytics data: 1.

Lead Generation 52

Lead Generation Social Media Tactics Sales Qualified Leads 52

ATAK Interactive

JULY 29, 2019

Enter Magento: the Open Source eCommerce platform with the added benefit of a global ecosystem of implementation partners. Marketing, promotions, and conversion tools. Search engine optimization (SEO) features. Analytics and reporting features. Buyer levels and custom permissions to simplify sales to corporate accounts.

eCommerce 78

eCommerce Enterprise Management Work Management Marketing Management 78

Sharpspring

OCTOBER 6, 2017

Marketers know this feeling well. Yes, to be a marketer is to know loss. Marketing automation offers a variety of tools to help brands minimize customer churn and inactivity. The most common strategy for re-engaging customers is email, but social and paid/display media are also very effective mediums.

Tactics 41

Tactics Campaigns Ad Frequency Planning 41

ATAK Interactive

JULY 29, 2019

Enter Magento: the Open Source eCommerce platform with the added benefit of a global ecosystem of implementation partners. Marketing, promotions, and conversion tools. Search engine optimization (SEO) features. Analytics and reporting features. Buyer levels and custom permissions to simplify sales to corporate accounts.

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

ATAK Interactive

JULY 10, 2019

Enter Magento: the Open Source eCommerce platform with the added benefit of a global ecosystem of implementation partners. Marketing, promotions, and conversion tools. Search engine optimization (SEO) features. Analytics and reporting features. Buyer levels and custom permissions to simplify sales to corporate accounts.

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

QuanticMind

MAY 15, 2019

Accurate attribution is likely more important for search advertising than any other marketing initiative. PPC managers target hundreds or thousands of keywords to reach their audience on search engines. Paid search attribution helps them understand the role each keyword plays in driving key performance indicators (KPIs).

Search Marketing 40

Search Marketing Multi-Touch Attribution ROI Marketing AI 40

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. And it paid off. Major consumer brands, like Nike and Apple, owe a sizeable part of their success to their marketing campaigns, which conveyed powerful messages through the use of relatable stories. Most marketers follow a three-act structure.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. And it paid off. Major consumer brands, like Nike and Apple, owe a sizeable part of their success to their marketing campaigns, which conveyed powerful messages through the use of relatable stories. Most marketers follow a three-act structure.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Webbiquity

DECEMBER 30, 2013

” One of the attributes of the web that marketers love most (and occasionally hate most) is its nearly infinite measurability. Which content seemed to make visitors stick—and which pages drove them away? 9 downloadable custom Google Analytics reports by iMedia Connection. Which converted at the highest rate? To bloggers?

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

seo.co

OCTOBER 25, 2021

Search engine optimization ( SEO ) is multi-faceted and complex. It’s the old John Wanamaker conundrum: Half the money I spend on advertising is wasted; the trouble is I don’t know which half. But not when it comes to organic search. SEO Link Building Value: More Than Higher Search Engine Rankings.

Paid Content 98

Paid Content SEO ROI Lead Ranking 98

QuanticMind

SEPTEMBER 28, 2016

Day 2 of SMX East 2016 is in the books – here are the insights we’ve recorded from some of digital advertising’s best and brightest. . For your perusal, here are the quick hits: Brand SEM insight from “Brands Talk Search Marketing”: Featuring: Daniela de Simone, @erinever , @jknob8 , @simonheseltine , @CJSherman.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

Huptech Web

JULY 7, 2022

billion people expected to make online purchases in 2023— you should chart out an online path so that everyone throngs to your store, and you get to capture a considerable market pie. Market study: E-commerce trends are volatile. Google AdWords, etc. Seo-friendliness for ranking your store in the search results.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

QuanticMind

MARCH 23, 2017

QuanticMind wraps up Day 3 of one of the biggest search marketing conferences of the quarter with more sessions coverage from #SMX West, including targeting, brand SEM insights and testing best practices. The ad industry is changing – every major data management platform (DMP) launched since 2004 has been acquired.

PPC 40

PPC Optimization Paid Search Agency Funnel Advertising 40

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Brandpoint

JUNE 24, 2021

So go ahead and Ctrl + F or Command-F and search the acronym you’re looking for. AVE: Ad-value equivalency. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

distribion

MARCH 22, 2017

Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics.

Multi-Channel 55

Multi-Channel Marketing Mix Paid Content Webinar Metrics 55

Webbiquity

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

QuanticMind

OCTOBER 25, 2017

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Day 2 Keynote: “Search Marketers Are The Trailblazers In The Emerging Martech Era “ by Scott Brinker. SMX East 2017, Day 2. Why Should I Care?”

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Brandpoint

MARCH 4, 2019

The PESO model is a powerful way to integrate PR and marketing strategies to reach and convert your audience at every channel and every stage of the sales funnel. While the PESO model is often applied to higher level marketing activities and campaigns, it can also be executed for much more granular efforts such as product launches.

Lead Ranking 54

Lead Ranking Multi-Touch Attribution Top of Funnel Product 54

Directive Agency

APRIL 28, 2017

As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. At Directive Consulting, we’ve noticed that it’s often times more cost-effective to increase your market share for your most valuable keywords than it is to rank for endless new variations. Introduction.

Lead Ranking 75

Lead Ranking Lead Scoring Work Management Marketing Management 75