Oktopost

OCTOBER 26, 2023

However, the stringent regulatory environment often poses a challenge, dissuading many institutions from fully embracing employee advocacy. Consequently, the fear of non-compliance and the potential repercussions has led to a certain reluctance among financial institutions to fully leverage the power of employee advocacy.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? This is where employee advocacy comes in. We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. Does Advocacy Posting Vary by Industry? Short answer–yes.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Oktopost

MARCH 25, 2024

Gamifying employee advocacy is the key to a successful employee advocacy program. Employee advocacy is a game-changer for your brand’s success. By making advocacy fun and a team sport, your employees are much more likely to get involved – we all love a bit of friendly competition, don’t we? No advocates, big problem.

Budget Programs 75

Budget Programs Training Fulfillment Rules 75

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Webbiquity

JUNE 13, 2023

For example, Spotify uses hyper-personalization to engage users and enhance their experience on the platform. With the platform’s thoughtful user account customization, you can build an entire music library according to your taste. Brands develop referral initiatives to boost brand advocacy while also incentivizing customer loyalty.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. However, many advocacy initiatives are informal side projects.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand. What is customer advocacy?

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Martech

JUNE 21, 2023

Enter stage right: the power of an employee advocacy program. ” Well, let’s dive deep to uncover why an employee advocacy program might be the secret sauce your content marketing strategy needs to truly sizzle. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 138

Marketing Insider Group

APRIL 6, 2021

It must include retention and advocacy for long-term success. We would even go so far as to say that “retention” and “advocacy” should be added to the bottom of the sales funnel. Engaging with your audience on different platforms by sharing content and interacting with people personally can show them you’re listening and that you care.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Oktopost

FEBRUARY 28, 2024

Social media managers need to keep up with giving every initiative the spotlight on social media, as well as within your employee advocacy program, that it deserves. AI Rephrasing for Advocates Employee advocacy is crucial in B2B marketing, and personalization is the key to your strategy’s success.

Tools 62

Tools Social Media Work Management Content 62

Marketing Insider Group

MARCH 18, 2020

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee advocacy program will be ineffective, but it could also be damaging to your company and brand reputation. Think about what’s in it for your employees too.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? And LinkedIn employee advocacy is how you reach them. Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

Spiralytics

APRIL 25, 2024

Rewarding Customer Loyalty and Advocacy Recognize and reward your most loyal customers. Source Use CRM to identify these customers and deliver rewards that acknowledge their loyalty and encourage advocacy. Encourage Advocacy: Consider nudging your satisfied customers to share their positive experiences with others.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Sprout Social

FEBRUARY 7, 2023

When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. Organizations leading the advocacy charge have an edge over their competitors.

Stats 94

Stats Buy Budget Programs Sales Qualified Leads 94

Oktopost

NOVEMBER 21, 2023

We’ve heard our Advocacy Board Administrators loud and clear: crafting messages for the same media asset across multiple social networks is an incredibly time-consuming process. This often led to frustration and inefficiency as administrators had to duplicate efforts, creating similar messages for different platforms.

Social Networks 62

Social Networks Aggregators Content Display 62

Marketing Insider Group

SEPTEMBER 18, 2019

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. First, What is Advocacy Marketing? How to Establish Advocacy Marketing.

Planning 201

Planning Paid Search Agency Work Management Guidelines 201

Sprout Social

APRIL 4, 2023

One way is through brand advocacy. Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. Is brand advocacy right for you?

Brand Identity 129

Brand Identity Branding Word of Mouth Social Media 129

Marketing Insider Group

MAY 4, 2021

Converge provides a publishing platform for content amplification. Then the platform amplifies for you via email, social, newswires, and influencers. GaggleAmp has a different perspective on amplification as it focuses more on employee advocacy. Image: Broca. It’s simple. You publish the content on the site. Image: Hootsuite.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. So the question boils down to: social selling vs. employee advocacy – how are these two strategies alike, where do they differ, and which marketing goals do they help accomplish? What is Employee Advocacy?

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Top of Funnel Ideal Customer Profiles 62

Martech

JANUARY 26, 2023

With the many platforms and apps, it can take time to understand where your audience spends time online. Operationalizing a brand advocacy program. You can create content tailored specifically for each platform based on what has been successful in the past. Brand advocacy happens whether you know about it or not.

Paid Content 142

Paid Content Enterprise Management Work Management B2B Marketing 142

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Oktopost

FEBRUARY 12, 2024

For many financial services organizations, Oktopost has become the go-to social media management platform to engage with customers and build employee advocacy programs. Supporting Employee Advocacy Program Adoption: By streamlining the archiving process, the Oktopost and Smarsh integration encourages employee advocacy program adoption.

Marketing Management 62

Marketing Management API Ideal Customer Profiles Barriers 62

Biznology

DECEMBER 18, 2019

As we know, employee advocacy software has been around for almost ten years, but it’s still a growing industry that not everyone has taken advantage of. Similar to any marketing stack, there are different methods and customizations you can take for your employee advocacy program.

Advertising Agencies 180

Advertising Agencies Planning Paid Search Agency Social Media 180

EveryoneSocial

SEPTEMBER 12, 2023

When LinkedIn Elevate shut down in 2021, there’s a reason why LinkedIn redirected traffic from that page to EveryoneSocial — and it’s not just because we’re the best employee and brand advocacy solution on the market. It’s also because switching to our platform is as easy as, well, activating your employee influencers.

Eye-Tracking 76

Eye-Tracking RSS Advertising Benchmark Training 76

Martech

APRIL 10, 2024

Canva: Canva strikes a perfect balance between promoting its design platform and offering genuine value to its audience. Building authentic brand advocacy 1. Earning advocacy Why should a middle manager champion your product to their busy Marketing Director? Unearthing your core values What makes your company tick?

Work Management 112

Work Management Marketing Management Product Differentiation 112

Marketing Insider Group

OCTOBER 15, 2019

Businesses around the world, some of them huge, are turning to people on social platforms like Instagram, Pinterest and Facebook to tout their products and get their sometimes millions of friends to buy their product or service. . Employee advocacy feels more organic because it’s from someone that the social media viewer knows.

Activities 217

Activities Marketing Agencies 2 Paid Search Agency Case Studies 217

EveryoneSocial

FEBRUARY 2, 2023

Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. How Does an Employee Advocacy Platform Illustrate the Network Effect? What is the Network Effect?

Social Media 98

Social Media Effectiveness Media Work Management 98

Marketing Insider Group

SEPTEMBER 25, 2018

Customer advocacy provides organizations with the ideal platform to leverage the most loyal and passionate customers and turn them into vocal brand advocates. An IDC report, How To Achieve Customer Advocacy Program Success in 2017, has found that customer advocacy programs have grown 570 percent […].

B2B 204

B2B Marketing Report B2B Marketing Organization 204

Oktopost

SEPTEMBER 21, 2023

Direct lead generation: Social media platforms offer a direct channel for lead generation, identifying prospects through their online activity. This brings us to our top tip: do employee advocacy, but do it right. If you’re part of an employee advocacy program , ensure your content stands out.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Oktopost

JANUARY 25, 2024

While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. Prioritize employee advocacy If you haven’t implemented an employee advocacy program yet, 2024 is the year you should make it happen.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. Meta platforms: Meta offers several brand safety controls that work across Facebook, Instagram and Messenger.

Paid Content 131

Paid Content Tools Brand Identity Branding 131

Oktopost

JANUARY 16, 2024

But, when it comes to investing in tools, you’ll want to allocate your budget to the platforms that fit your business needs and bring you the most value in return. Clari Clari is a revenue operation platform, helping sales teams to drive customers from leads to conversion. This is difficult for social media teams to deliver at scale.

Budget Programs 62

Budget Programs Tools Sales Qualified Leads Allocation 62

Oktopost

APRIL 9, 2024

Employees who believe in their company and its solutions can be exceptionally effective brand ambassadors, so give your teams the resources and go-ahead to share positive content on their profiles with employee advocacy. Learn more about how Oktopost’s B2B social media management platform can help your team generate demand for your brand.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Oktopost

MARCH 29, 2023

Here at Oktopost, we’re thrilled to announce the launch of our new certifications designed to help B2B companies and their employees become proficient in social media marketing and drive measurable business results through the Oktopost platform. Firstly, these certifications are led by experienced social media marketing professionals.

Social Media 118

Social Media Media Analysis B2B Sales 118

EveryoneSocial

NOVEMBER 9, 2023

“Every company has a social media management solution, but not every company has a brand advocacy program,” the CEO of a large marketing automation software company said to me recently. so why don’t they have an advocacy program? Your marketing team is intimidated by running an advocacy program. “Why is that?”

Paid Search Agency 72

Paid Search Agency Companies Work Management Marketing Management 72

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. Choosing the Right Platform. This seems like a no-brainer, but with so many platform providers out there, it can be challenging to find a strong fit.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Oktopost

FEBRUARY 26, 2024

Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue. Are you measuring the right B2B social media metrics?

Social Media 62

Social Media Top of Funnel Media Allocation 62