Convince & Convert

FEBRUARY 17, 2016

70% of companies will create more content this year (according to Content Marketing Institute). Ad-blockers and related technology will make it harder to promote content through paid channels, and is driving the move toward native advertising (advertorial). Succeeding with content is harder than ever for at least four reasons: 1.

Advertorials 99

Advertorials Best Practices Paid Search Agency Broadcasting 99

Contently

APRIL 20, 2016

Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. For another example, take this YouTube video from the popular influencer couple Tiff & Case that was sponsored by Nissan. Subtle this is not.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

ClearVoice

JANUARY 28, 2021

There is no ‘right’ way to learn about a company or a person, which is why cross-channel campaigns are essential for success. And those businesses that used four or more channels beat out companies who only use one or two mediums by 300 percent.

Paid Content 98

Paid Content Advertising Channels Campaigns Examples 98

Moz

MAY 17, 2020

Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. This is what SEO sprints are all about: Based on the company's business strategy, SEO sprints are an integrated part of your marketing mix. Some advertorials are duds.

Case Studies 73

Case Studies Case Study Studies SEO 73

Biznology

JULY 12, 2016

They’ve been used for the links, they’ve been used for the advertorial, and they’ve even done things with the promise of working together in the future. And it’s rarely easy. Bloggers have a lot of baggage. They’ve been abused, they’ve been abandoned. You must be unflappable.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Hubspot

FEBRUARY 18, 2013

Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. And to some degree you'd be right in your assumption that native advertising is just an advertorial in shiny new clothing. Native advertising, done right, is not an advertorial.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Scoop.it

NOVEMBER 30, 2021

But when you post it to your company blog, it still doesn’t get the traffic you think it deserves. The digital equivalent of an advertorial in a magazine, paying to syndicate on a well-known website gives you instant access to their large audience while still getting to use the content on your own channels. Image Source.

Advertorials 92

Advertorials Content Custom Publishing Youtube 92

Scoop.it

MAY 7, 2019

The roots of content marketing have been around since before the Internet – with what is now called the “advertorial.” That is when a company writes an article and pays to place it in a newspaper or magazine. Companies have also produced radio programs and TV shows in the past as well. Email Rules & Sequences.

Advertorials 82

Advertorials Automation Work Management Content Marketing 82

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Voices ( Trade Youtube Twitter Leads Sales ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. June 8, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Optinmonster

FEBRUARY 3, 2020

You have pre-cart pages, pre-lander pages, bridge pages, and advertorials. Build trust around your company and product: This is where social proof comes into play. Show the logos of companies that have been successful with your product or give direct testimonials. Note: Pre-sell pages go by many names. HelloFresh.

Landing Pages 89

Landing Pages Top of Funnel Funnel Advertising Mobile Advertising 89

Single Grain

MARCH 21, 2022

Companies that advertise on TikTok have found incredible results at lower costs than more mature platforms like Facebook and Google. But given how different it works compared to these latter companies, many brands have chosen to work with TikTok ads agencies to handle their campaigns. Why You Should Advertise on TikTok.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Online Marketing Institute

JUNE 15, 2009

No Marcus, we aren’t going to write about your affiliate program and no we are interested in trading advertorial for banner advertising. About a month ago, my company, ——, ran a design contest with —- to find the next green conscious design for their bottles.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Biznology

FEBRUARY 23, 2015

To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. For more than 60 years, the company has made its sales primarily through cold calling and referrals from existing clients. Maersk now has more than 1.5m

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Content Standard

APRIL 2, 2016

Whether seeking to alleviate the overwhelming nature and inconvenience of jumping between communication channels, or more likely, aiming to dominate the market in every way possible, tech companies have been moving toward creating platforms that are relevant to as many aspects of our lives as possible.

Social Media 40

Social Media Media Advertorials Multi-Channel 40

Brandpoint

APRIL 20, 2022

The MAT Release explained No matter what name you give it — feature article, branded journalism, native advertising, sponsored content or advertorial – a MAT release is one of marketing’s most powerful PR tools, and has been for several decades. Videos are easy to digest with little effort, so consumers love them.

Video Marketing 90

Video Marketing Distribution PR Advertorials 90

Marketing Craftmanship

JULY 5, 2013

Herb Schmertz countered public criticism against Mobil with hardball PR tactics, under the pretense that if companies don’t pro-actively participate in pertinent discussions, they deserve what they get, in terms of reputation. Herb Schmertz was no reckless PR cowboy.

Public Relations 100

Public Relations Advertorials Mobile Advertising PR 100

Martech Advisor

JANUARY 7, 2020

HubSpot compiled some insightful marketing statistics; let’s understand where paid media comes in: 63% of companies agree their top marketing challenge is generating traffic and leads. Facebook, Instagram, YouTube, LinkedIn, Twitter, Snapchat, and Pinterest are the top-performing channels for paid social ads.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68

Hubspot

MAY 1, 2020

Finally, you can take out paid ads on video platforms, like YouTube. For instance, you might write a how-to about how to use your product, or an advertorial or guest post that drives traffic back to your blog. Alternatively, you can write a guest post or advertorial for another publication. Partner with influencers.

Paid Content 101

Paid Content Traffic Advertorials Paid Search Agency 101

Convince & Convert

DECEMBER 30, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals. Think of quotes as short-form testimonials.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals. Think of quotes as short-form testimonials.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168