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Should Your Content Be an Infographic?

Brandpoint

As you develop content for your website, sometimes you’ll get tired of writing yet another blog post. Infographics encompass many styles to get ideas across, combining fascinating data and statistics with eye-pleasing design, as explained by Val Turgeon in this article on the Brandpoint blog. What is an infographic?

VALS 156
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The Truth About Guest Posting

RebelMouse

There’s a lot of chatter about guest posting, or guest blogging, in the digital content community. Years ago, guest blogging was a great way to build a reputation for your website and generate important backlinks. However, guest blogging isn’t the best way to generate the kind of backlinking that Google is looking for.

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How Print Publications Impact B2B Content Marketing Development

KoMarketing Associates

Even print-based advertorials, where the intent should clearly be understood as promotion, were considered of higher quality (at least by those surveyed), than all but one of the four forms of digital publication choices offered. B2B Online Marketing Blog Content Marketing' What do you think is generally higher quality? Final Thoughts.

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What Is Earned Media?

ClearVoice

The ‘earned’ part of the earned media equation is a helpful way to refer to this end result when talking to the clients who pay for PR services as it differentiates the media placement from press mentions that are paid for such as sponsored content or advertising.” — Jason Myers , senior account executive for The Content Factory.

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What Is Off-Page Optimization?

ClearVoice

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Read more about it along with an example of how Neutrogena got it right. What is off-page optimization? ” Curious about off-page optimization?

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Content Marketing Tools Series #4 Outbrain

Ambal's Amusings

Outbrain promotes almost all types of content - videos, advertorial, corporate blog posts, positive product reviews and conversations about your brand. Using Outbrain, you can keep the momentum going and expose millions to press releases, media coverage and positive product reviews. Industry Examples.

Tools 100
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The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?

Adobe Experience Cloud Blog

The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner. Facebook, for example, allows companies to “promote” their posts on my Facebook feed, but it also offers sponsored banner ads.