Webbiquity

JANUARY 25, 2010

Outbound marketing is a sledgehammer, barraging prospects with advertising hoping they will form a positive association with your brand in exchange for interrupting what you are reading, watching or listening to. Publications (online and offline) have traditionally sold advertising space. Revver was recommended for video sharing.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

readwrite

DECEMBER 14, 2010

The business end of Twitter has revamped its website tonight and it now includes a form that companies can use to express interest in purchasing Promoted Accounts, Promoted Tweets or Promoted Trends. This may be the real time web, but real-time advertisers, apparently, are still best advised to pick up the phone with credit card in hand.

Twitter 40

Twitter Buy Paid Search Agency Trends 40

Biznology

MAY 19, 2015

This is in response to people’s time, talent, and treasure being spent more on automated systems, advertising, link-buying, and savvy inbound marketing programs than on doing what brick and mortar businesses have been doing for generations: community-engagement. You can become your very own influencer. Social Media Marketing. Like this post?

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Marketing Insider Group

FEBRUARY 9, 2012

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. Where is the line between editorial and advertising? Where is the line between editorial and advertising? I mean “Whoa!”…The Is it blurring? chiprodgers.

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). It’s all based on Facebook’s algorithm called EdgeRank.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Anything Goes Marketing

MARCH 8, 2009

In a few short months, the group has 32 members without having done any advertising. Join the ITI Alumni group (now I can say that I have done some advertising). Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Buzz Marketing for Technology

MARCH 9, 2010

Why not create a blog post, Twitter tweet and even a podcast or video on it to help promote it and activate the social spheres on your latest content at a fraction above your content marketing spend. Take for example your classic white paper. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

JANUARY 12, 2010

Maybe a company with $20 billion in sales and a $600 million annual marketing budget doesn’t need webbiquity, but smaller enterprises without Super Bowl-size advertising budgets can certainly benefit from it. Media sharing accounts are connected to Twitter, which is also used to promote content marketing. Post this on Diigo.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

APRIL 19, 2010

Prospective customers are now using technologies like iPods, TiVo and ad blockers to avoid advertising messages. While many if not most marketers have adjusted to the new practices required, one still sees corporate Facebook pages with few fans and no clear purpose, Twitter streams filled with nothing but obnoxious “Hey!

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I quickly asked my social network if it was worth it and I got a unanimous YES back from my Twitter and Facebook connections. It connects to AT&T’s network via your existing broadband Internet service and is designed to support up to five simultaneous users in your home. So I decided to give it a try. Email this to a friend?

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Digital B2B Marketing

MARCH 25, 2011

Most Twitter lists are examples of curating sources, not content. Subscribe to Email Updates Posts by Category Content Demand Generation In Practice In Theory Measurement Media News Rants Research @Wittlake on Twitter Five Tips for Marketing to Technology Decision Makers, from @ BabcockJenkins head of technology.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Biznology

MARCH 23, 2012

That’s right, Facebook and Twitter. Aside from search, what is one place where Google cleans Facebook’s and Twitter’s clocks? I am not saying that anyone in their right mind would abandon Facebook or Twitter. Here’s the lineup from Google’s Social Data Hub. Google Groups. Read It Later. Screen Rant.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Webbiquity

DECEMBER 21, 2010

In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Twitter, Facebook and LinkedIn groups, community sites (e.g. It’s no longer the biggest ad budget that wins. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

APRIL 27, 2010

This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. The top social media tools used across all respondents are: Twitter – 88%. Among experienced social media users, those who have been at it for at least two years, an astounding 96% use Twitter. Tweet This!

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

FEBRUARY 23, 2010

9 Useful Twitter Retweet Button Scripts For Blogs by Cheth Studios. 9 Useful Twitter Retweet Button Scripts For Blogs by Cheth Studios. 101 Steps to Becoming a Better Blogger by Lifehack. The Most Important Blogging Analysis Ever by ViperChill. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Share this on Mixx.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Webbiquity

MARCH 29, 2010

But expressing your opinion on Yelp , epinions , Twitter, Facebook or any social site is easy and takes only a few minutes—and your words reach a far larger audience. In terms of advertising, social media is much like other, more traditional online mediums. Social media reduces the friction of customer communications. Tweet This!

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. You’re only in advertising because you couldn’t hack it in medicine.’ Pitching on Twitter? Twitter was the most popular social media channel, with 80% of PR agencies having a presence. Interactive PR Guides, Tips and Tools. ‘Loser.

PR 100

PR Tools Tips Blogger 100

Writing on the Web

SEPTEMBER 20, 2010

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing is a requirement for anyone doing business because it beats writing advertisements that get ignored. Blog this on Blogger. Share this on Facebook.

Buzz 100

Buzz Digg Content Rules 100

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. The Twitter Avatar Roast: 10 Types of Profile Images by Tremendous News. Advertising & PR.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

OCTOBER 13, 2010

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

FEBRUARY 1, 2010

Social Media Ad Metrics Definitions (PDF) by The Interactive Advertising Bureau (IAB). Social Media Measurement: It’s Not Impossible by Journal of Interactive Advertising. Facebook: Who you know; Twitter: What you know by Social Media Today. SEO tips for Facebook and Twitter by iMedia Connection. Ryan Walker.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

MLT Creative

JULY 20, 2011

Feed your blog posts to your Twitter and LinkedIn accounts. Include button links to share your blog on Twitter , LinkedIn , Facebook and Delicious. Bookmark phenomenal content on Delicious, StumbleUpon or Digg. Post @replies and retweets on Twitter. Comment on other trade or industry blog posts. Host a webinar.

Ning 40

Ning Ad Building Brand Identity Branding 40

Biznology

FEBRUARY 5, 2013

Big brands know they need to fill the skies with advertising ack-ack if they want to get into our consumer heads. The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect. Parents know that repetition is the secret to teaching their kids. ” you ask?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

JULY 28, 2010

This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program. Spam email led to a consumer backlash over unwanted advertising and the rise of ad-voidance. One million websites.

Social Media 100

Social Media Social Marketing Planning Media 100

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. It’s about humanization.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

readwrite

MARCH 8, 2010

The self-described “Twitter-based social deals search engine site” does precisely that – it finds tweets about deals and coupons through a custom search algorithm and then allows its users to upvote or downvote the deals on its site. Tweeting deals, if your wondering, can be big business. In 2009, Dell made more than $6.5

Digg 40

Digg RSS Aggregators CAN-SPAM 40

MLT Creative

JUNE 30, 2011

I would rather share items of interest to me and my industry with a select group of followers on platforms like Twitter and LinkedIn than get preoccupied with appearing in the forefront of my connections’ streams. If you’ve had any thoughts of your own about social media, feel free to share them with us in the comments below.

Social Media 40

Social Media Social Marketing B2B Marketing Peer-to-peer 40

Webbiquity

FEBRUARY 16, 2011

Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. The new layout also lets companies feature product videos as well as targeted display advertising. “The revamped profiles allow page administrators to highlight particular products or services and tailor product lists to different types of audiences.

Linkedin 100

Linkedin Tactics Tips Work Management 100

SnapApp

SEPTEMBER 12, 2011

Our business was centered on building great interactive content, driving traffic to that content, and generating advertising revenue from that traffic. Are you planning on sharing this blog post to Facebook or Twitter? The tweets, links, and status updates shared by your visitors are like word-of-mouth advertisements for your page.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

readwrite

APRIL 9, 2008

Meebo’s spent six months studying focus groups gathered from their 30 million users per month to see what kind of advertising users will put up with. They want to be invited into useful or entertaining engagements with advertisers where they, the users, remain in control of the experience. We show Flash video!”).

Paid Search Agency 40

Paid Search Agency Advertising Agencies Banner Ads Digg 40

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

OCTOBER 29, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

MLT Creative

MARCH 16, 2011

Use social bookmarking – Using social networking sites such as Digg, Reddit and Delicious, you can submit links to your website or specific products. Martine Hunter is the creative director of inbound marketing with the Atlanta advertising agency, MLT Creative , which specializes in B2B marketing. Bounce them in with a comment!

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies Paid Search Agency 40

LeadSquared

OCTOBER 24, 2013

Negative comments in social media does affect branding, but these are not essentially counted as social signals (Google+ authority, Facebook likes, Twitter followers etc). Share content on Facebook and Twitter regularly. Share your content on social bookmarking sites like DIGG, Stumbleupon, Delicious etc.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52