More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)
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NOVEMBER 7, 2023
In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product. In the pandemic’s earliest days, everyone had their sights set on cost per lead (CPL), with spend-per-month averaging $35K.
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