Adobe Experience Cloud Blog

APRIL 1, 2015

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. Let’s be honest—a notable percentage of today’s advertising budget goes towards Google AdWords—either for pay-per-click, display, or remarketing ads. Marketo’s Engagement Marketing Platform is now connected to Google Analytics.

Marketo 48

Marketo ROI Adwords Google 48

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Metadata saw over 100% increase in the number of customers and improved net retention by 3x. return on ad spend. “We for 2020 by Inc.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. People like to be heard and want to know that their thoughts and opinions matter. If So, Why or Why Not? .

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Adobe Experience Cloud Blog

FEBRUARY 17, 2015

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. The first integration between Marketo and Facebook Custom Audiences empowers marketers to better target “known” customers on Facebook with relevant information. I’d love to hear your thoughts in the comments below.

Marketo 48

Marketo Work Management Facebook Marketing Management 48

Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

Author: Ellen Gomes Advertising today is not the advertising that’s featured on the hit TV show Mad Men. Advertising has evolved. Modern technologies have opened the door to a whole new era of advertising— digital advertising. What Is Digital Advertising? Why Is Digital Advertising Important?

Advertisements 48

Advertisements Advertising Multi-Channel B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 29, 2015

For the past three months, Marketo and the Economist Intelligence Unit have teamed up to uncover exactly what is on the minds of the marketers around the world, and where they think marketing is going. Share your thoughts about the report’s findings in the comments below. Engagement Marketing b2b Consumer'

Marketo 48

Marketo B2B Thought Leadership Thought Leadership Paid Search Agency 48

Adobe Experience Cloud Blog

JULY 22, 2021

Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Measuring B2B Marketing Performance. Bizible proves the revenue contribution and ROI of advertising to win more budget. In short, your CRM.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

Adobe Experience Cloud Blog

NOVEMBER 1, 2017

TK is the founder of ToutApp , a leading sales engagement solution that Marketo acquired earlier this year. As an advertiser, you would put down your dollars, and people would see whatever you wanted. During the interview, TK spoke about tech’s advantages and how to convince die-hard traditionalists to embrace new tools.

Marketing Management 134

Marketing Management B2B Thought Leadership Marketo Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 11, 2021

Recognizing a company that has built a world-class B2B engine that achieves significant lift in pipeline, bookings, or revenue. Recognizing a company or individual pushing the boundaries of innovation in customer experience, marketing, advertising, or commerce through bold use of technology and out-of-the-box thinking. The Closer.

Peer-to-peer 95

Peer-to-peer Digital Transformation B2B Thought Leadership Advertising Agencies 95

Adobe Experience Cloud Blog

AUGUST 14, 2017

This blog will explain the details of Facebook Watch and explore the potential impact it may have for marketers and advertisers. ” Facebook Watch & Advertising. “Facebook has the most mature advertising platform of any social network , which makes the addition of Watch very interesting. The Facebook Watch Launch.

Facebook 134

Facebook Advertising Agencies B2B Thought Leadership Paid Search Agency 134

Adobe Experience Cloud Blog

JUNE 20, 2018

In fact, a report on B2B lead generation presented by the Technology Marketing Community on LinkedIn showed that only 16% of marketers believe their current efforts are extremely effective. Measure success at each stage of the funnel and use B2B-centric metrics. Putting an ABM strategy in place is just the beginning.

Account Based Marketing 134

Account Based Marketing Automation Sales Qualified Leads Lead Ranking 134

Adobe Experience Cloud Blog

OCTOBER 10, 2019

Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account. When it comes to marketing and sales, the more precise and specific you can get with every customer, the better.

Account Based Marketing 132

Account Based Marketing ROI Lead Ranking Work Management 132

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. At this time, there are a handful of companies in the B2B space (known as third-party intent data providers ) that can provide you with data on what your prospects are learning and talking about online.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Engagio

JANUARY 27, 2021

Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast. And before that he created and co-founded the popular marketing automation software Marketo. Needless to say, he has some serious street cred in B2B tech.). ” Brand safety and digital advertising. Have you met Jon Miller yet?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Adobe Experience Cloud Blog

APRIL 6, 2018

It rarely fits neatly into spreadsheets, it generally defies quantification, it isn’t easily tied back to top-line metrics, and thus isn’t talked about enough in B2B. 10 times more effective than traditional advertising. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Promotion 134

Promotion Word of Mouth Product Work Management 134

Adobe Experience Cloud Blog

FEBRUARY 5, 2015

Marketing is moving from an era of mass marketing and advertising to and era of engagement marketing. The Rise of the Marketer: The Economist Intelligence Unit and Marketo Survey The Future was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Engagement Marketing b2b Consumer'

Marketo 48

Marketo Customer Surveys B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Measure the ROI of Digital Advertising Beyond Revenue Impact. It reminds me a lot of the great content I’ve seen and haven’t seen.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. What are your thoughts on in-person, virtual or hybrid events? Virtual event, courtesy of Panasonic. Answer our Events Participation Index now!

Marketing & Strategy 109

Marketing & Strategy B2B B2B Thought Leadership Trade Show 109

Adobe Experience Cloud Blog

OCTOBER 2, 2017

There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step. Hear me out.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Like all online marketing strategies, social media presents a certain set of challenges, particularly for B2B marketers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

nDash

JANUARY 13, 2022

When looking at 2020’s Marketing Technology Landscape Supergraphic , we can see over 8,000 solutions broken down into six categories , including advertising and promotion, content and experience, and more. Marketing Automation & Campaign/Lead Management: Limelight, Marketo, and CoverKit. SEO: Ahrefs, HubSpot, and Semrush.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Sponsor: Marketo.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

JULY 6, 2018

According to research done by eMarketer , the highest priority of B2B marketers is increasing lead quality , while increasing volume only ranks in third regarding importance. Location, interests, job title, and other demographics will be important to define and agree on before you start advertising. Know Your Audience. Who’s Buying?

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Generation 134

Adobe Experience Cloud Blog

JULY 25, 2018

Turning digital advertisements into swaths of new customers is seen as a miracle, a magic trick. According to stats from the Delhi School of Internet Marketing, 80% of marketers agree that data has a positive effect on advertising campaigns. Building an audience is perhaps the most important aspect of growing a company.

Paid Search Agency 113

Paid Search Agency Ads Ad Building B2B Thought Leadership 113

Adobe Experience Cloud Blog

JULY 21, 2017

If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly. Software: Marketo.

A/B testing 134

A/B testing Work Management Marketing Management B2B Thought Leadership 134

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. Anyone in the B2B community can learn something from Patel.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Ambal's Amusings

JUNE 9, 2010

" Companies engaged in a complex sale must link thought leadership to intelligent client discovery. B2B marketers will increasingly realize that one of their key challenges is to guide decision teams through challenging decisions using compelling thought leadership and other forms of decision-driving content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

JUNE 9, 2010

" Companies engaged in a complex sale must link thought leadership to intelligent client discovery. B2B marketers will increasingly realize that one of their key challenges is to guide decision teams through challenging decisions using compelling thought leadership and other forms of decision-driving content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Adobe Experience Cloud Blog

APRIL 14, 2015

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Here’s a look at our new products, unveiled today at the Marketo Marketing Nation™ Summit : Marketo Mobile Engagement : With over 7.2

Product 48

Product B2B Thought Leadership Mobile Advertising Marketo 48

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. In this post, I will share some thoughts on how you can assess the relevancy of intent data by asking three questions. Company websites, B2B publishers, business or technology-focused online communities.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Ambal's Amusings

FEBRUARY 18, 2010

" Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. Britton is the producer of the thought leadership marketing blog Illuminating the Future. Click and download FREE eBook from Marketo and ClickDocuments.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Adobe Experience Cloud Blog

JANUARY 15, 2020

LinkedIn offers 80% of social media B2B leads , for example. Compare that to events/tradeshows ($811) and TV/radio advertising ($611) and it’s a no-brainer. . A small fraction of traditional advertising budget, some free time and a lot of will for learning is all you need to start seeing some positive results.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

JUNE 20, 2016

Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! B2B or consumer? At Marketo, we publish a blog every weekday and on select holidays. Darn it, Google you win again. Practitioners or executives?), Blog title.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Adobe Experience Cloud Blog

SEPTEMBER 4, 2015

This means grabbing people’s attention through social media, compelling content , thought-provoking webinars, and strategic search engine optimization, all which serve to drive them to your website and brand as a whole. It includes everything from pay-per-click (PPC) advertising to trade shows to print advertising in publications.

B2B Thought Leadership 48

B2B Thought Leadership Video Marketing Thought Leadership Inbound Marketing 48

Adobe Experience Cloud Blog

JANUARY 10, 2017

Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. B2B keywords can be a lot more expensive than B2C keywords.

PPC 48

PPC Cost per Acquisition Paid Search Agency Allocation 48