Advertising B2B Thought Leadership Budget Management Marketo 
Adobe Experience Cloud Blog
JANUARY 15, 2020
Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. LinkedIn offers 80% of social media B2B leads , for example. On average, these people spend 2 hours and 22 minutes on social media networks per day, 80% of the time is on mobile. In 2018, email marketing’s average Cost Per Lead (CPL) was $53.
Leadspace
JANUARY 4, 2017
After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), So, happy new year, and here are some of my thoughts on what we’ll see as priorities for adoption and investment in 2017.
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Adobe Experience Cloud Blog
JANUARY 21, 2016
We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. Mike Tomita, Online Marketing.
Adobe Experience Cloud Blog
APRIL 7, 2015
According to CustomShow , 97% of a company’s marketing budget is spent on the top and middle-of-the-funnel— which is where online ad campaigns play a key role. Investing even a minimal effort in targeted and personalized advertising can have a huge impact on outreach—both in terms of quantity and quality at the top-of-the-funnel.
Adobe Experience Cloud Blog
JANUARY 15, 2015
Author: David Cain As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with nearly every department in an organization. We work with IT on the selection and implementation of mission-critical software platforms (think “Marketo”).
Adobe Experience Cloud Blog
MARCH 5, 2021
The Ambassador: recognizing the individual who has gone above and beyond to share their expertise, thought leadership, and has demonstrated a willingness to help their peers and colleagues succeed in their digital transformation and customer experience initiatives. Applicant must be VP level or above.
Adobe Experience Cloud Blog
MARCH 5, 2021
The Ambassador: recognizing the individual who has gone above and beyond to share their expertise, thought leadership, and has demonstrated a willingness to help their peers and colleagues succeed in their digital transformation and customer experience initiatives. Applicant must be VP level or above.
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