Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

LeadSquared

MARCH 31, 2017

When I was first asked to run Google AdWords campaigns 4 years ago, I had the same question on my mind. Google AdWords…whaaaat? Anyway, long story short, that’s how I began, and have now run and experimented with all possible types of ads on Google AdWords. The ever-growing popularity of Google AdWords.

Adwords 52

Adwords Paid Search Agency Google Ads 52

Hubspot

AUGUST 2, 2018

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Search Advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

Advertising Agencies 126

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 126

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. It’s Not Just Google AdWords.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Vidyard

MARCH 22, 2016

The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. The New Adwords is Video.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Outgrow

MAY 28, 2020

Top 15 Advertising Agencies in the Middle East. This blog lists the best advertising agencies in the Middle East. For the past few weeks, we have been covering the best advertising and content marketing agencies in various parts of the USA and Europe. Sarmady is one of the finest online advertising companies in Egypt.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Convince & Convert

APRIL 9, 2014

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. An Earned Media Micro-Influencer Marketing Primer.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Webbiquity

MARCH 1, 2016

On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. About 26% of consumers use social media sites for this purpose.

SEM 100

SEM Paid Content Stats Paid Search Agency 100

Biznology

MARCH 20, 2018

” The state of earned media blogger outreach. “I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.” I may well be mistaken.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. ChatGPT can be prompted to write anything from a social media post promoting a product offer to an email newsletter to a product solution brief. That has all changed, almost overnight.

Marketing AI 132

Marketing AI Generation Work Management Marketing Management 132

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Cost-effective : Email marketing is generally more cost-effective than other marketing channels, as it does not require a large budget for advertising or production. Social Media.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Bannerflow

OCTOBER 12, 2018

Google is 20 years old this Autumn and it dominates digital advertising. In fact, its advertising business accounts for most of parent company Alphabet’s revenue, which was a cool $26.6 For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. billion in 2008.

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

Webbiquity

JULY 19, 2016

” — Smart Bug Media. Pricing: free (but requires an active Google AdWords account). Showcase reviews: Social Media Today, Perception System, Smart Bug Media, StoreYa Blog, Robbie Richards. Type in any keyword or phrase and see the top related search terms on Google, Wikipedia, Answers.com, YouTube, Bing, Yahoo!,

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

BenchmarkONE

APRIL 16, 2019

In addition to placing retargeted ad content on banners and other ad blocks across the internet, the tool also provides Facebook and Twitter coverage to carry your retargeted content onto social media as well. There’s a good chance that your agency is already familiar with AdWords, since it’s the go-to search engine ad platform.

Paid Search Agency 86

Paid Search Agency Marketing AI Ads Tools 86

Content Standard

NOVEMBER 7, 2014

Google’s latest update presents a solid opportunity for marketers to both beef up their content marketing strategy and improve their Google AdWords strategy. Google launched Affinity Segments for AdWords and YouTube last year, allowing advertisers to retarget audiences based on 80 predefined options.

Adwords 40

Adwords Marketing Strategy Marketing & Strategy Google 40

BenchmarkONE

SEPTEMBER 22, 2021

If you’ve ever cruised a retail site, without buying anything, then seen the items you were looking at everywhere over the following days, you’ve been on the customer side of a retargeting advertising strategy. . Google AdWords. This is especially convenient if you’re already a Google AdWords user for other marketing or SEO strategies.

Paid Search Agency 64

Paid Search Agency Ads Tools Adwords 64

Webbiquity

MAY 12, 2015

YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. While doubling your search traffic from a YouTube video certainly isn’t guaranteed, the thumbnail appearing in the search results is more likely to capture the users’ attention than a standard search result.

Video Marketing 100

Video Marketing SEO Marketing & Strategy Marketing Strategy 100

Convince & Convert

JULY 31, 2012

Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. Launch Adwords for Social. Google has got to be thinking, “We already have the platform, the advertisers, and the track record.

Google 165

Google Enterprise Management Marketing Management Adwords 165

Crimson Marketing

FEBRUARY 28, 2013

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. Google Adwords. Google Play.

Social Media 100

Social Media Google Media B2B 100

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. This past year, we saw Google continue to separate itself, and its users, from Google+ and promoting platform activity.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Millenial Media. Millenial Media is the dominant mobile advertising platform.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

LeadSquared

JULY 22, 2014

Continuing with the FAQ from the previous post , this post includes the rest of the questions asked at the webinar on ‘6 Lead Generation Strategies using Social Media’ You can access the webinar content here: View the Recording. Can you give a comparison overview with Google AdWords and Facebook? Question 24. Question 26.

Webinar Metrics 52

Webinar Metrics Social Media Lead Generation Sales Qualified Leads 52

The Point

JUNE 8, 2016

Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

Bluetext

MAY 15, 2018

It’s pretty obvious that videos placed on YouTube have huge appeal with consumers who love to be entertained while seeing a product or brand in action. YouTube videos can be cutting and funny, irreverent or just dumb, yet they have the capability of capturing consumer attention and driving interest and conversion.

Youtube 23

Youtube B2B Marketing Tips B2B Thought Leadership 23

Outbrain

JULY 3, 2019

What is advertising? From the Latin for advertere , which means ‘turn towards’, advertising is the paid dissemination of a message for the purpose of promotion or selling of a product, service or idea. In 2017 , global spending on paid advertising was forecast to reach $584 billion. Affiliate Advertising. Banner Ads.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Unbounce

JULY 11, 2018

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. And while professional paid media managers may have found the keynote a bit of a bore, there were some decent things to get excited about too.

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

QuanticMind

MAY 11, 2018

Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. Today there are so many different PPC targeting options available within Adwords and beyond it. If your main goal is brand awareness, then social media and display ads are ideal for your strategy. Where do you start?

PPC 42

PPC Paid Content Top of Funnel Adwords 42

ClearVoice

NOVEMBER 2, 2018

Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. Social Media Marketing World. Sponsor: Social Media Examiner. Converge 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Metadata

JULY 31, 2019

When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. Today, advertisers in most industries pay $2.69 As advertisers catch on to the value of an advertising platform, the cost to advertise goes up. Alternative Social Media.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. A multi-media strategy works best. Other Tips.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Stevens & Tate

JANUARY 1, 2019

YouTube Ad Campaigns Begin Targeting TV Screens. Although mobile is the dominant platform for YouTube views, more and more people are watching YouTube on their TVs. YouTube is extending their ad campaigns onto TV devices to provide advertisers with greater reach. Advertising Trends That Caught On In 2018.

Trends 40

Trends Paid Search Agency Advertising Agencies Youtube 40

Metadata

JULY 31, 2019

When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. Today, advertisers in most industries pay $2.69 As advertisers catch on to the value of an advertising platform, the cost to advertise goes up. Alternative Social Media.

Pricing 40

Pricing Price Facebook Paid Search Agency 40