Biznology
JUNE 23, 2017
Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. And the advertiser with the most competitive bid for that keyword. eMarketer ).
KoMarketing Associates
MAY 22, 2018
At the start of online advertising, there was a “one-size-fits-all” approach to generating clicks. At the time, platforms such as AdWords didn’t offer much for ad personalization. Since then, thanks to the sheer amount of data now available, the world of online advertising has become more about the individual than the big group.
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KoMarketing Associates
JUNE 27, 2013
In that case, we must take important strides to do what we can to make sure our ads stand out in a sea of similar advertisements. There is limited space on the results page for paid advertisements, so you would naturally want to use all the tools at your disposal to make sure that your ads are using as much room as possible.
Digilant
OCTOBER 4, 2023
Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it. These ads were about reach, not relevance.
Valasys
FEBRUARY 17, 2023
Introduction Digital advertising has become the preferred method for increasing website traffic and brand exposure, surpassing traditional advertising in effectiveness. And in the realm of digital advertising, there is one giant that stands out among the rest: Google. share of digital ad spending in the United States.
KoMarketing Associates
MARCH 15, 2016
Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media.
SmartBug Media
JUNE 22, 2020
As much as we all love inbound marketing, paid media is also an important part of the marketing strategy. No matter the size of your paid advertising budget, it is important it is to spend wisely. You can pull your paid advertising data into Marketo’s reporting to track how well your paid digital ads perform.
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