So what is native advertising?
MAY 27, 2014
Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own. guess we can call it buzz advertising, if you will. ad agency.
Video ads: Facebook or YouTube?
MARCH 22, 2016
The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. That way, you can ensure that people actually saw your advertisement.
Is YouTube Advertising Right for You?
OCTOBER 5, 2015
Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. Well, there are several reasons: The amount of users who actively use YouTube is insane. You are already running traditional advertising like TV and radio.
11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. But it shouldn’t be discounted or ignored, because earned media from third party advocates has proven to be very influential on consumers who are making a buying decision. The cost of working with YouTubers is highly variable. The Real McCoy.
YouTube Views Don’t Matter – Here Are 5 Metrics That Do
SEPTEMBER 7, 2016
“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Everyone has seen those skippable pre-roll videos on YouTube, right? These are basic principles of advertising. Why are people watching it?”
Paid Advertising 101: Understanding the Basics of Advertising on Social Media
NOVEMBER 6, 2015
An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks in 2015, a 33.5% Compelling stats and figures aside, it doesn’t take a marketing guru to realize that, with virtually everyone on the planet interacting on social networks, social media might not be such a bad place for your business to advertise. Advertising on Facebook. Happy advertising!
4 Marketing Lessons from YouTube Giants
Modern B2B Marketing
JANUARY 29, 2016
Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. The commitment is staggering.).
How To Make the Most of the YouTube Content Marketing Customer Journey
AUGUST 18, 2016
We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. When we watch YouTube videos for fun, we might have a personality we like to follow, or might see an intriguing video embedded in a news article, tweet or Facebook post. Generally, we come to YouTube videos through search. video from YouTube.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-setting $14.3 In short, paid advertising is working for brands just like yours.
17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
AUGUST 29, 2016
When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. I'll wait. 3m39s ).
Advertising methods are too ephemeral
JUNE 3, 2014
I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks.
Internet video killed the TV star. The rise of YouTube for B2B advertising
Earnest about B2B
DECEMBER 12, 2014
“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. The VIP effect: advertising & exclusivity. These are powerful signals.
Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
APRIL 10, 2015
Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. Beyond social advertising, Facebook remains the largest social platform, accounting for 68% of all social network users globally. So Facebook is the dominant player in social media, and by extension, social advertising. billion, by 2015. But why is this?
Online Display Advertising, Targeting, and Capturing Leads
SEPTEMBER 9, 2012
A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Optimization technology. • Ad units and rich media. Many I have used myself for clients.
Revenge of the YouTubers: The Growing Power of Social Influence Marketing
MAY 8, 2015
Sorry, dad, couldn’t sleep; you either, huh? I’m watching this sweet episode of Clash of Clans Attacks by my favorite YouTuber, Galadon. Such was my introduction to the role of the YouTuber in that growing area of digital known as social influence marketing. His YouTube channel, Clash of Clans Attacks , has over 600,000 subscribers. Mainstream Celebrity vs YouTube Personality.
Why Mobile Advertising Is Critical for B2B Marketers
OCTOBER 20, 2015
According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. The trend continues to just over 70% by 2019. As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. It’s Not Just Google AdWords.
Why 9Round should be using SOCi for social media management
FEBRUARY 11, 2016
And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles. OK, this may well be my weirdest post ever, so bear with me. You know what?
4 of the Biggest Advertising Trends of 2016
DECEMBER 19, 2016
2016 was a year of unprecedented creative opportunities for advertisers. Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. What were your favorite advertising trends this year? And agencies rose to meet this growing demand.
What is Social Media Marketing?
DECEMBER 2, 2014
Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? The onus is on me because I am the expert in communications.
This Week in Content Marketing: FTC in No-Win Situation with Native Advertising
JANUARY 2, 2016
Next, we are pleasantly surprised by The Association of National Advertisers (ANA) decision to declare content marketing as the marketing phrase of the year and we share our thoughts on what marketers need to do to be successful with content marketing in 2016. FTC releases native advertising guidelines (21:28): The U.S. Is there a better way to handle this? We think so. million.
4 Strategic Tips to Increasing Your Social Media Presence with YouTube Marketing
JANUARY 8, 2013
We know people are watching YouTube video, but how do we use that information in social media marketing? want to provide you some useful tips for increasing your social media presence using YouTube. For a long time, the only YouTube strategy was viral video. Though online video and YouTube are still very effective, we need to focus on a strategy.
This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter
JANUARY 17, 2015
In this week’s episode, Robert and I debate whether B2B content marketing is a failure, and discuss why the FTC may enact regulations regarding native advertising. What Happens if the FTC Provides Native Advertising Guidance? (25:31): The Internet Advertising Bureau (IAB) predicts that the U.S. We wrap up the show with a #ThisOldMarketing example: Merck Manuals.
Will Ad-Blocking Software Destroy Mobile Advertising?
SEPTEMBER 25, 2015
But the world is going mobile, and with it so too are the advertising dollars. Contrast these somewhat draconian criteria for acceptable ads with Google’s recommendations for creating successful ads on its Display Network, or for hosting them on your website via the Google AdSense advertising placement service, and you begin to see where the problem lies. The written copy on the AdSense homepage seems to underscore this sentiment, subtly equating ad relevance and engagement with the use of images and rich media. Full disclosure: I don’t like online ads. know the feeling.
Six YouTube Tools and Tips For Social Media Success
NOVEMBER 7, 2012
Boost your social media presence by using YouTube. It seems that YouTube gets overlooked as a social network despite the fact that it is the most popular of the video sharing sites. Vimeo is second.) In fact, seventy-two hours of video are uploaded to YouTube every minute, but not enough of it is from marketers. Advertisers Playbook. Creator Playbook.
How to Use Native Advertising Without Getting Fined by the FTC
grow - Practical Marketing Solutions
JANUARY 13, 2016
By now, you’ve probably heard the term “native advertising,” which means “content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online.” Federal Trade Commission guide, Native Advertising: A Guide for Businesses ). Enter native advertising. Native advertising works differently. percent.).
Social media giants tighten their grip on small content producers
grow - Practical Marketing Solutions
SEPTEMBER 7, 2016
The digital age is supposed be the era of the solopreneur, allowing ordinary human content producers like you and me to start their own online media empire. Youtube’s your place to be. The promise was: Be passionate, work your face off, and you can create your one (wo)man media empire. In simple terms, YouTube allows companies to advertise videos you create and upload.
Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard
JULY 25, 2011
Wondering what’s hot on YouTube? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed). YouTube also curates content for newsworthy posts every weekday (this is aimed at bloggers and news outlets) on their YouTube Trends blog.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. ” Social Media Tools.
Social Media Image Sizing Guide [Infographic]
SEPTEMBER 11, 2012
Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example. Online Advertising Social Media facebook google linkedin pinterest sizing guide social media twitter youtub
A Brief History of Online Advertising
SEPTEMBER 12, 2016
When "digital advertising" referred almost exclusively to obnoxious flashing banners and random sidebar ads? Online ads have matured a lot since those days, but it's still important to look back at the flashy, gaudy, sometimes messy origins of internet advertising to better understand where we're headed -- and where there's still room for improvement. The Future of Advertising.
This Week in Content Marketing: Advertising and Content Marketing Are Different?
MAY 21, 2016
We also agree that YouTube’s move to offer streaming TV channels could make it a formidable competitor to Netflix and Amazon. Finally, we can’t figure out why people are upset that Facebook uses human oversight to tweak the content of its news feed – just like every other media company. The post This Week in Content Marketing: Advertising and Content Marketing Are Different?
Enhance Your MOFU: 10 Ways to Advertise on Social Media
MAY 7, 2013
Social media advertising is a great way to enhance the reach of your brand message and to help influence prospects at the evaluation, or middle-of-the-funnel (MOFU), stage of the buying cycle. Interestingly, Facebook’s marketing plan for advertisers is almost entirely focused on helping influence buyer purchase decision by facilitating MOFU offers. What is a MOFU offer?
How Do Advertising Laws Apply to Social Media?
SEPTEMBER 28, 2015
It therefore follows that we should be engaging consumers by promoting our products and services on social media. It’s no secret that by engaging consumers through social media promotions, we can grow our social influence and reach, […]. Ethan Wall contributes a monthly column on Social Media and the Law. Ethan is a social media law attorney, author, professor, consultant, and keynote speaker at Social Media Law and Order where he pursues his passion for educating, consulting, and training users on all areas of social media and the law.
Truth in Advertising Takes on the Kardashians
AUGUST 23, 2016
Yesterday, Truth in Advertising (TINA)—a consumer advocacy nonprofit—announced in a blog post that it had sent a letter to the Kardashian clan that went something like this: Either stop your deceptive marketing practices or we’ll file a complaint with the Federal Trade Commission (FTC). When the Kardashians shill for a product on social media, a lot of people see those advertisements.
New Study: Get On YouTube, NOW
AUGUST 7, 2013
Still wondering if creating a YouTube channel is worth it for your brand? Pixability has released a new report, Top 100 Global Brands: Key Lessons for Success on YouTube , that’s got some pretty tantalizing and alluring stats underscoring why you should set up a YouTube account, like, yesterday. 56 of the Top 100 have 10 or more YouTube channels. Moving on -. Viola!
Micro-influencer marketing is the new long tail
OCTOBER 11, 2016
Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Well, that’s all well and good, but you know what earned-media marketing is? Candid Belle via YouTube. Run Run Live via YouTube. Fun & Fitness via YouTube. Arianne Cruz via YouTube. So What? I run.
This Week in Content Marketing: The Future of Television Advertising Is Native
APRIL 30, 2016
In this episode of This Old Marketing, Robert and I discuss Facebook’s dominance in digital advertising and predict how it will fill the biggest gap in its business model: Content. Finally, we’re disappointed with an opinion piece from HBR that laments the glut of digital advertising, but doesn’t offer a solution to the problem. This week’s show. Content marketing in the news.
5 Reasons most content marketing is FAR behind where it needs to be
grow - Practical Marketing Solutions
JANUARY 4, 2016
Newspapers, magazines, and other traditional media channels are failing all around us. Nearly every day you can find this tired advice on the web: Companies need to be in the publishing business — that we need to “think like a media company.” Many major news outlets approach social media channels with a frenzied pace of innvoation. They deliver something new.
20 More of the Best Social Media Marketing Guides and Tips of 2013
JANUARY 21, 2014
Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. To be effective, it must be integrated with SEO and PR efforts, and even executed to enhance online advertising efforts. What key trends in 2014 should social media marketers to be aware of? Best Social Media Marketing Guides and Tips.
Visitors hate online ghost towns more than spammy auto posts
OCTOBER 6, 2015
No, that’s only the second most-hated thing in corporate social media branding. Because stupid things like birthday parties, office cakes, meetings, internal newsletters, business meetings, motivational outings and happy hours do happen on a daily basis, and all of those things are less important to your brand than social media marketing. Know why I know this? Like this post?