KoMarketing Associates

JUNE 14, 2023

This is followed by measuring and proving return-on-investment (40%), delivering quality leads (37%), and producing quality content (36%).­ Furthermore, 41% of respondents cited improving the customer experience as their top challenge in 2023.

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

Optinmonster

DECEMBER 26, 2022

You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. In this article, we’ll go over some tried and true organic lead generation techniques that you can start using today. What Is Organic Lead Generation?

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

KoMarketing Associates

MAY 24, 2023

Furthermore, 87% are confident that their organization understands its target market needs, and 93% believe they will reach all of their goals within the next six months. Additionally, 48% of respondents said they expect their company to experience changes in strategy or direction, and 40% are anticipating slow or reduced growth.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

Martech

DECEMBER 7, 2021

Aligning your tech stack with your organization is essential. And low adoption rates lead to low return on investment (ROI). And the low ROI leads to uncomfortable questions when budget leaders ask why your team is spending so much on software no one uses or isn’t creating value for the business.

Work Management 89

Work Management Marketing Management Organization Budget Programs 89

KoMarketing Associates

NOVEMBER 23, 2022

The Content Marketing Institute recently published the 13th edition of its “B2B Content Marketing: Benchmarks, Budgets, and Trends” report, and statistics suggested that the majority of B2B marketers claim their organization has been at least “moderately successful” with content marketing over the past year.

Marketing Report 239

Marketing Report B2B Marketing Content Marketing B2B 239

Marketing Insider Group

OCTOBER 14, 2020

This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver a quantifiable return on investment. All the while, we are being asked over and over again: “What’s the return on investment?”. They encourage champions across the entire organization.

Peer-to-peer 359

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 359

KoMarketing Associates

FEBRUARY 9, 2022

Additionally, 24% of respondents said that their lack of confidence in their organization’s data keeps them up at night. Bad data is the kryptonite of ABM campaigns — with inaccurate information, organizations are at risk of targeting out-of-market accounts and prioritizing the wrong leads,” wrote the authors of the report.

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

KoMarketing Associates

APRIL 12, 2022

MotionCue recently published its “Video Marketing Statistics: What to Expect in 2022” report, and statistics suggested that most marketers (59%) have seen a positive return-on-investment (ROI) from video marketing , and 58% intend to incorporate videos into their strategies moving forward. The Continued Rise of Video Marketing.

Positioning 266

Positioning ROI Video Marketing Statistics 266

KoMarketing Associates

JANUARY 11, 2023

Dun and Bradstreet recently published its ninth annual “B2B Sales and Marketing Data Report,” and statistics suggested that the majority of marketing, sales, and data leaders (64%) say their organization is now using an account-based strategy. This was followed by a lack of sales and marketing alignment (38%).

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

KoMarketing Associates

JANUARY 4, 2023

With more marketers exploring the potential of influencer marketing, previous research suggests that they are beginning to see its return-on-investment. Generally speaking, 80% of marketers stated that influencer marketing pays off for them when the influencer creates content that highlights their organization.

Marketing Report 217

Marketing Report Statistics Marketing Tactics 217

KoMarketing Associates

DECEMBER 28, 2021

That being said, many are newcomers to this area, with the majority of marketers (38%) stating that their organization has only been utilizing video content for 1-4 years. Thus far, 71% of respondents said that their organization is getting at least “average results” with their video content, and it is meeting their expectations.

Video Marketing 239

Video Marketing Content Marketing Statistics Content 239

KoMarketing Associates

JULY 21, 2021

Nearly 66% claimed that they would also like to improve upon personalization capabilities, and 50% said they want to improve upon the return-on-investment of customer experience programs overall.

Budget Programs 296

Budget Programs Forrester Custom Publishing Marketing & Strategy 296

Vidyard

MARCH 13, 2019

The use of video is a now a major component of the buyer’s journey and one of the most important marketing tools in an organizations arsenal; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI).

Top of Funnel 138

Top of Funnel Organization Video Marketing Webinar Metrics 138

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Furthermore, 50% intend to increase their number of staff dedicated to ABM this year.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. Position and Click-Through Rate (CTR). + One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

ClearVoice

JULY 26, 2022

You might love organic social media and could publish Instagram Reels all day, every day. However, the best marketing plans include a pinch of paid marketing and a dash of organic marketing. Developing a paid and organic content strategy will prove to be most beneficial for your brand. What is organic marketing?

Paid Content 52

Paid Content Organization Paid Search Agency Practices 52

Webbiquity

APRIL 5, 2023

Digital Asset Management (DAM) Software is a centralized platform that enables a business to efficiently store, organize, manage, retrieve, and distribute digital assets. In addition, DAM helps organizations streamline their digital marketing processes, increase efficiency, and maintain brand consistency.

Digital Asset Management 252

Digital Asset Management Work Management Marketing Management Software 252

KoMarketing Associates

SEPTEMBER 21, 2021

About 76% of businesses that used video said that it showed positive ROI in their marketing efforts, and 85% of marketers believe that video will play an important role in marketing in the coming years. As of this year, the majority of marketers (70%) said that video content showed a positive return-on-investment.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

KoMarketing Associates

OCTOBER 27, 2021

Content continues to play a role in how marketers resonate with their target audience, and new research shows that it often serves multiple purposes within an organization. As of this year, most marketers (70%) claimed that video content has shown a positive return-on-investment.

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

Top Rank Marketing

NOVEMBER 9, 2023

There’s no question that SEO delivers a return on investment. But the math is not as simple as, say, pay-per-click advertising with its straightforward transactional nature. Unsurprisingly, this type of traffic tends to convert at a higher rate than most other sources. As we just discussed, organic traffic is money.

Lead Scoring 141

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 141

Oktopost

MARCH 10, 2022

Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for.

Social Media 174

Social Media ROI Media Brand Identity 174

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Organic SEO results, once achieved, tend to be relatively stable and enduring. Sustainability.

Paid Search Agency 134

Paid Search Agency SEO Allocation Google 134

QuanticMind

SEPTEMBER 21, 2018

When we are pursuing organic traffic, we’re counseled to get as high up in the rankings as we can. However, going for the top spot all the time may not be the best use of your PPC advertising money. The post Top 13 Ways to Improve Your PPC Advertising ROI appeared first on QuanticMind. Suggest actions. Summing Up.

Advertising ROI 40

Advertising ROI PPC ROI Advertisements 40

Webbiquity

JULY 26, 2022

Organized onboarding gives employees a sense of direction and purpose. When there isn’t any data, there isn’t a return on investment (ROI). You can use content management systems to organize and present your data and remain updated. The lack of formal onboarding and provisioning can be problematic in many ways.

Startups 254

Startups B2B Business Budget Programs 254

KoMarketing Associates

JUNE 23, 2021

About 66% said that they would also like to improve upon personalization capabilities, while 50% want to improve the return-on-investment of customer experience programs in general. In general, marketers are taking many steps to embed customer insights throughout their organization.

Budget Programs 168

Budget Programs Forrester Custom Publishing Statistics 168

Marketing Insider Group

JANUARY 4, 2021

Instead, invest in activities that will pay dividends for years to come. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Focus on Organic SEO. Why does organic SEO matter so much? Organic SEO rankings rise because of content marketing.

Growth Marketing 358

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 358

Marketing Insider Group

NOVEMBER 21, 2018

Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. ROI is a business term meaning, “return on investment.”

Social Media 216

Social Media ROI Media Resources 216

Marketing Insider Group

JUNE 1, 2021

However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. How you get to ROI is different for every company. You will struggle to understand and prove ROI without measuring and quantifying your initiatives.

Marketing Analytics Tools 341

Marketing Analytics Tools Content Marketing Work Management Marketing Management 341

Martech

MAY 13, 2024

There was also a desire internally from our product management and marketing teams who seek customer feedback in an efficient yet organic way. They are critical to scalable return on investment. Customer surveys informed us that our buyers and users were hungry for this type of relational rather than transactional forum.

Communities 95

Communities Paid Search Agency Peer-to-peer Work Management 95

Marketing Insider Group

NOVEMBER 29, 2022

A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI). Your website is meant to engage your audience members, whether they’re customers, beneficiaries, members, or supporters of your organization. Your website isn’t user-friendly.

Marketing Websites 282

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 282

Martech

FEBRUARY 14, 2022

When business spends money on anything, it expects to see a “return on investment”— a lift that has some correlation with the spend. Kathleen Schaub, marketing management and organization strategist, and Mark Stouse, chairman of Proof Data Corporation, want to shed some light on this situation. COVID crashed that belief system.

Marketing Attribution 101

Marketing Attribution Enterprise Management Terms and Conditions Work Management 101

Marketing Insider Group

MARCH 28, 2023

You’ll take both practical behind-the-scenes and public-facing steps to: Get organized. Get organized. For your business to make any progress, you must be organized across multiple levels of your operations. Focus your organization efforts around two primary places: your customer database and your inventory management system.

Small Business Marketing 221

Small Business Marketing Work Management Data Hygiene Practices 221

Marketing Insider Group

DECEMBER 28, 2020

Having the right MarTech stack is imperative for the modern marketing organization. It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. MarTech tools are an investment, but they can deliver so much value to your organization. What Is MarTech?

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Launch Marketing

DECEMBER 6, 2023

eBook: B2B Marketing in a Downturn This year included economic ups and downs and in those uncertain economic times, it is essential for organizations to double down on the efforts that help keep the business going. We hope this content will help you make 2024 your best year yet. But it is difficult to create a webinar that gets it right.

Resources 134

Resources B2B Marketing Planning B2B 134

Marketing Insider Group

APRIL 12, 2021

Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Paid media consists of any type of advertising. Owned Media Stats and ROI.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Predictive Response

JANUARY 8, 2019

Often, you find yourself trying to promote your organization with limited resources and staff to assist you. This can be particularly difficult when you’re asking the people to whom you’re marketing to donate money to your organization. These repeat donors are the foundation of many major nonprofit organizations.

Organization 49

Organization Marketing Strategy Marketing & Strategy Planning 49

Martech

NOVEMBER 7, 2023

Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment. Dig deeper: Adobe forecasts 4.8% growth YoY in online holiday spending New deals hub. New pricing features.

Features 83

Features Google Conversion Forecasting 83