Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 93

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 93

Parse.ly

DECEMBER 8, 2021

What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. Content marketing is a long-term game, and, unlike things like pay-per-click ads, attribution can be harder to determine.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

Seismic

MAY 18, 2021

You’ll eventually need to measure and demonstrate its return on investment (ROI). But how do you actually go about evaluating sales enablement ROI? In this article, we’ll share how Visionaries use data to track sales enablement ROI and, more importantly, why it matters. . Revenue is the best marker of ROI.

ROI 72

ROI Marketing Analytics Tools Sales Cycle Advertising Benchmark 72

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 281

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 281

BenchmarkONE

OCTOBER 15, 2020

As content has evolved, so has the way we measure the return on investment that we get from it. Back in the early days of content marketing , it wasn’t uncommon for companies to have a set-it-and-forget-it attitude about the pieces that they published. Brand Awareness. Are other people sharing your content? Credibility.

ROI 79

ROI Top of Funnel Content Marketing Marketing Analytics Tools 79

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Scoop.it

FEBRUARY 1, 2024

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Creating awesome content can be quite tough. So, how is one to choose?

Curation 89

Curation Marketing Analytics Tools Eye-Tracking Content 89

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Jifflenow

DECEMBER 19, 2019

Enterprises spend millions of dollars on events and the buzz word on everyone’s mind – right from the CMO to VP of Events to Sales and Marketing teams is event Return on Investment (ROI). As elusive as a sighting a unicorn, event ROI can strike fear in the most fearless of event managers as well.

ROI 52

ROI Enterprise Management Marketing Analytics Tools Trade Show 52

nDash

MAY 26, 2022

With trends changing rapidly in the digital space, identifying technologies B2B marketers should use for managing their content marketing is challenging. In this guide, you’ll learn the importance of B2B marketing tools and technologies B2B marketers should use today. Why are B2B Marketing Tools Important?

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.

Display 98

Display Marketing Analytics Tools Advertisements Advertising 98

LeanData

FEBRUARY 9, 2021

Over the past several years now, marketers and other go-to-market (GTM) professionals have suggested account-based marketing (ABM) motions will be the way of the future, simply because it makes too much sense to discount. Push the old marketing sales funnel aside. First, a step back. Image: B2B News Network.

Account Based Marketing 98

Account Based Marketing ABM Analytics Marketing Analytics Tools 98

ClearVoice

MARCH 26, 2024

That’s where your marketing program’s key performance indicators (KPIs) come in. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. To keep your KPIs manageable, here are the most important figures to watch in different areas.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

SalesGrape

NOVEMBER 19, 2023

One such challenge is navigating through strict regulations and compliance requirements that govern pharmaceutical marketing. These regulations limit what marketers can say about their products, making it crucial for businesses to find innovative ways to engage potential buyers while staying compliant.

Cost per Lead 91

Cost per Lead Lead Generation CPL Generation 91

SalesIntel

MAY 5, 2021

B2B remarketing is one of the most critical methods for increasing the ROI of your paid advertising budget. This article covers all the necessary information that you need to ensure more leads and higher ROI from your remarketing efforts. Here’s when re-marketing plays a vital role. Update Your Privacy Policy.

Sales Qualified Leads 52

Sales Qualified Leads ROI Privacy Policies Lead Scoring 52

Marketri

NOVEMBER 8, 2023

Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Navigate the Channel

JULY 28, 2023

Conversion rate optimization (CRO) is a crucial aspect of digital marketing that focuses on improving the percentage of website visitors who take desired actions, such as making a purchase, filling out a contact form, or subscribing to a newsletter. Why is conversion rate optimization important for building products websites?

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

ClearVoice

JULY 17, 2023

The financial industry heavily relies on content marketing. It’s important to closely monitor content marketing success. Especially in finance, to ensure that the time and resources you’ve invested are paying off. Moreover, you’ll be able to demonstrate the value of content marketing to your stakeholders.

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52

Optinmonster

MAY 30, 2024

How to Calculate AOV How to Track AOV in Google Analytics (GA4) Why AOV Matters Limitations of AOV (& Why You Should Combine It With Other Metrics) 8 Tips to Increase Average Order Value What Is Average Order Value? AOV is a crucial metric for any ecommerce business owner or marketer. What Is Average Order Value?

Order 81

Order Lead Scoring Lead Ranking Bundling 81

Valasys

MAY 24, 2021

Marketing and advertising is the demonstration of associating with clients with a bid to persuade them towards purchasing an item or buying into a help. Advertising, in whatever structure, is one of the key exercises that each business should participate in, as no business can grow without powerful promotion and marketing.

Marketing Analytics Tools 52

Marketing Analytics Tools Merchandising Paid Search Agency Adwords 52

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.

Display 52

Display Marketing Analytics Tools Advertisements Advertising 52

NuSpark Consulting

AUGUST 23, 2018

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. To understand this concept, let’s look at some content marketing tactics, their goals and the metrics for monitoring them. Or is it just busy work?

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

B2B Marketing Traction

NOVEMBER 21, 2014

If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. I saw the greatest expression recently while reading an article by Kate Kaye in AdAge , “ This ad industry is awash in agencies doing jazz hands. Photo on Flickr by Joe Goldberg.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.

Display 45

Display Marketing Analytics Tools Advertisements Advertising 45

SalesGrape

NOVEMBER 3, 2023

Social media lead generation refers to the process of attracting and converting potential customers through strategic marketing efforts on these platforms. To make an informed decision about platform selection for lead generation strategies, conducting market research is essential. SalesGrape Would you like more article like this?

Lead Generation 52

Lead Generation Social Media Generation Media 52

Sprout Social

JANUARY 18, 2017

We’ve written about UTM codes before , and yet many marketers are afraid of them. Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. There are a few basic categories for these tags. Well, there is. We understand why.

ROI 74

ROI Paid Social Agency Marketing Analytics Tools Advertising Mediums 74

Hinge Marketing

NOVEMBER 18, 2014

As the end of the year approaches, many professional services firms will ask “what is the return on investment for my marketing expenditures?” ” However, the ROI for traditional marketing investments is notoriously difficult to measure. It starts with content. Content downloads.

Online Marketing 48

Online Marketing ROI B2B Marketing Marketing Analytics Tools 48

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

seo.co

JULY 28, 2020

Position and Click-Through Rate (CTR). + Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. Source: Google Analytics. Source: Google Analytics. Log into Google Analytics, and head to your account under the main Reporting tab.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

SmartBug Media

NOVEMBER 30, 2020

Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). To learn more about how to maximize your paid media strategy, see fellow SmartBug® Brittani Bloomberg’s article here.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

SalesIntel

MAY 13, 2024

This article will dig into the nuances of B2B selling , comparing it with business-to-consumer (B2C) sales, discussing its importance, addressing common challenges, and outlining strategies to enhance the sales journey. B2B selling experience encompasses how businesses market and sell their products or services to other businesses.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. In this advanced guide, we will delve into the critical components necessary to create a successful ABM campaign and maximize your return on investment.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

chiefmartech

APRIL 5, 2017

This article is a guest post by Franck Ardourel of DNN Corp. DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Infer , a predictive sales and marketing software.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really? And why do I need it now?

Paid Content 158

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 158

Optinmonster

FEBRUARY 5, 2020

Are you feeling bogged down by some of the more tedious tasks in your marketing strategy? Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. Fortunately, when it comes to marketing automation tools, you’ve got options. We’re going to look at: What Is Marketing Automation ?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100