xiQ

MARCH 26, 2020

This is the time for marketers to harness content marketing and utilize it as a central medium for reaching out to clients and prospects. . Use personality insights to develop intelligent personalization with prospects in a remote landscape. Build portals or microsites to connect with your clients.

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership B2B 62

ClearVoice

APRIL 15, 2020

More than ever, virtual events are serving not just to supplement in-person events — but are replacing them as a way to save on production costs, minimize headaches and engage audiences in a whole new way. As we look at a post-pandemic world, the sobering reality is: Never before have so many in-person industry events been at risk.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Bluetext

SEPTEMBER 1, 2020

Each day, we log onto our computers, join video conferencing lines, and do our best to make this new virtual work-from-home experience feel as in-person as possible. In-person large events and seminars? Think of an in-person event: any attendee would have been provided an agenda of events, along with locations and maps.

Microsite 40

Microsite Advertising Mediums Display Marketing Agencies 1 40

Bluetext

JANUARY 13, 2019

Today’s consumer landscape is getting personal, which is why personalization is becoming an important marketing boost for brands. At the same time, marketers know that their efforts at personalization have not kept up with customer demands. We want to feel special. We want to feel heard. The Race is On. Overwhelming Data.

Personalization 20

Personalization Planning Work Management Paid Search Agency 20

Anyword

SEPTEMBER 9, 2022

It’s all about finding a happy medium between salesy content and content that’s purely for your audience’s entertainment or enjoyment. Audiences connect with brands that have a clear personality and mission in the first place, and when that carries over across social platforms, a strong, more loyal followership is built.

Social Media 98

Social Media Conversion Media Tips 98

Atomic Reach

JANUARY 9, 2019

The content is personalized, showing the exact item or items left in the user's cart. Why it works: This email is all about personalization; it starts in the subject line, using basic substitution tags to not only include the recipient's name (a basic email copywriting technique) but also their home location. Brand: Medium.

Examples 45

Examples Copywriting Microsite Newsletter 45

Bluetext

MARCH 18, 2020

Bluetext, a leading branding company, worked with the Graduate Management Admissions Council (GMAC) to develop a microsite to invite top-of-funnel business school candidates to learn about what is available to them in the world of graduate business schools.

Interactive Marketing 26

Interactive Marketing Advertising Agencies Top of Funnel Paid Search Agency 26

SnapApp

NOVEMBER 14, 2011

For instance, a person may arrive at a page and then click the refresh button, resulting in two pageviews. For instance, the person who views and refreshes a page will account for one unique pageview. Microsite. A microsite is a page or group of webpages that is devoted to a specific theme.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite.

Social Media 80

Social Media Social Marketing Media Planning 80

Bluetext

JANUARY 8, 2019

In the marketing world, as personalization becomes more in demand, the power of artificial intelligence and data analytics to deliver personalization through dynamic content generation is taking on a larger role. That number was consistent with audience targeting and segmentation, creating a clear path to real personalization.

Marketing AI 21

Marketing AI Microsite Emarketing Mobile Advertising 21

Bluetext

APRIL 8, 2020

“We need to personalize the experience.” ” Personalization is no longer reserved for B2C websites. Repeat users are an opportunity to speak on a more personal level. From imagery, messaging, journeys, iterative forms, and specific calls to action, personalization lets the user know you understand them.

Advertising Agencies 36

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 36

Bluetext

JANUARY 8, 2019

In the marketing world, as personalization becomes more in demand, the power of artificial intelligence and data analytics to deliver personalization through dynamic content generation is taking on a larger role. That number was consistent with audience targeting and segmentation, creating a clear path to real personalization.

Marketing AI 20

Marketing AI Generation Microsite Emarketing 20

Bluetext

SEPTEMBER 26, 2019

Stock imagery might be tempting, but the personality of high-quality content and visuals will help you stand out in the market, increasing your relatability with your clients. Keeping your messaging fresh and personal can excite your consumers, attract potential leads, and elevate your reputation in a busy industry. Act More Human.

Brand Identity 21

Brand Identity Branding Paid Search Agency Advertising Agencies 21

Bluetext

AUGUST 21, 2019

Part of this redesign included a new media campaign that presented personalized content through captivating visuals, engaging messaging, and efficient audience septation; in short, it helped ensure that the right message was going to the right person at the right time. Banner Ads Increase Awareness of Your Brand and Products.

Banner Ads 22

Banner Ads Banners Paid Search Agency Ads 22

SnapApp

DECEMBER 21, 2015

OfficeMax , for example, went viral with their hit interactive microsite, “Elf Yourself,” which enables users to overlay their own photos on cartoons for a laugh-out-loud holiday card. CEOs like Hootsuite’s Ryan Holmes , for example, publish thought leadership articles on Medium to reach a new audience.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 48

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Sales teams have pivoted to chat to grow their pipelines, while customer service teams are leveraging this medium to manage the increased demand for support. These gaps are clear in the data.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Customers clamored for features and solutions that delivered the value once created at in-person events. In your inbox. Processing.Please wait.

Enterprise Management 115

Enterprise Management Marketing Management Budget Programs SIC 115

WebMarketCentral

JULY 30, 2007

Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use. whack-a-mole" or first-person shooter type games) have been pretty much done to death and are unlikely to spread wildly (unless you're able to devise a super-creative adaptation). Microsites are a third highly-rated viral tool.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Bluetext

OCTOBER 12, 2023

Regardless your communications strategy is critical, both in the language you use and the mediums you announce upon. Internal communication strategies can take many forms, from newsletter announcements to grander in-person celebrations. Both customers and competitors may look at your company differently post-IPO.

PR 45

PR Press FAQ Thought Leadership 45

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Personal messages in your handwriting show you made an effort and value them. Emails — Email is a one-to-one medium.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Vidyard

SEPTEMBER 11, 2015

Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. Immediate content sharing helps event participants with their own social media practice, whether it’s personal or professional. For Organizers.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

SnapApp

AUGUST 9, 2017

Tactic 2: Personalize. Marketo reports some astounding statistics in their article How is Personalization Changing the Face of Marketing? The average person sees around 1,700 banner ads per month. Email personalization boosts open rates by 26%, and click-through rates by 97%. . In 2013, 84% of all email was spam.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Content Marketing Institute

MARCH 15, 2018

The Canvas units are unique in that they can contain pretty much everything you can or would put in a microsite or landing page – all in mobile.”. Medium arrived on the scene in 2012 when Twitter co-founder Ev Williams launched it as an antidote of sorts to the loud, look-at-me culture of the bigger platforms. Facebook Live.

Marketing AI 103

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 103

Vidyard

SEPTEMBER 11, 2015

Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. Immediate content sharing helps event participants with their own social media practice, whether it’s personal or professional.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. Immediate content sharing helps event participants with their own social media practice, whether it’s personal or professional.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Content Marketing Institute

OCTOBER 8, 2018

Having been immersed in online video pre-YouTube, I don’t think marketers have pushed this wonderful medium as hard as they could over the last few years. interactive, personalized, and social video are developing rapidly) or quality (there’s lots of stunning work). Let me qualify that. I’m not talking about tactics (e.g.,

Rules 108

Rules Video Marketing Lead Ranking Paid Search Agency 108

Biznology

NOVEMBER 29, 2011

I have put together a microsite that puts the issue of homelessness in perspective and also uses Miriam’s Kitchen, the kitchen where I volunteer, as a model for addressing homelessness and untreated mental illness in the US capital city. In other cases, the names of Abraham Harrison team members fit the bill. “Dear Abraham.”

Blogger 80

Blogger Domain Outreach Microsite 80

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. link] Yael Davidowitz-Neu Thanks for writing in and congratulations on creating an awesome community!

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

SnapApp

FEBRUARY 24, 2017

What we’ve found is that once we see a personal resonance in the brain, there is very likely to be an action following that story,” - Dr. Paul Zak ( neuroeconomist ). Personal Stories. Narratives are often based on personal discovery and introspection, when readers get to find out something personal about us. .

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Convince & Convert

OCTOBER 22, 2013

Personally, this is something I’m trying to improve on myself. Once you’ve fully vetted your idea, you need to choose a content medium that best helps you tell your story. Ultimately, though, it’s important to choose a medium that is best suited to your unique data/information/message. Kelsey Libert.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

Convince & Convert

APRIL 4, 2016

With video, you can get your brand across through visuals, sound, and storytelling in ways that would be impossible for any other medium. Delivered in a personable, entertaining way. We see a real person using the product, authentically illustrating how to use it. Feeling more like a personal response than a corporate one.

Top of Funnel 111

Top of Funnel Marketing Funnels Video Marketing Planning 111

ClearVoice

NOVEMBER 27, 2019

They can range from simple, themed series of posts on your social media to complex national advertisements, or even in-person events. Yes, an in-person event or presence at a conference should be treated like a campaign.) A content type refers to the medium or format of content itself — and can be part of any content level.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. Virtual conferences have become a more popular medium to develop and reach large audiences. When we say “virtual conference,” we don’t just mean webinars. Let’s dive in. [Go

Conference 72

Conference Lead Generation Work Management Marketing Management 72

Content Marketing Institute

OCTOBER 24, 2017

As a bonus, the Slide video ends with a link to a microsite that explains the technology behind the invention, and gives viewers a glimpse of other automotive technology projects Lexus has in the works. Editor’s note: You may have missed the original version of this article last year. Example: Subaru’s Best Day Ever.

Top of Funnel 102

Top of Funnel Video Marketing Enterprise Management Tips 102

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world ! Gonna be an interesting one to watch anyway! *I

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world ! Gonna be an interesting one to watch anyway! *I

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167