Advertising Mediums Microsite Personalization Storytelling 
Convince & Convert
NOVEMBER 6, 2015
Leverage Visual Storytelling to Bring Your Campaign to Life. When it comes to visual storytelling , the power of video is undeniable. By bringing the stories and accomplishments of real women to life, Lean Cuisine’s video evokes a range of emotions in a way other mediums cannot.
Bluetext
JANUARY 13, 2019
Today’s consumer landscape is getting personal, which is why personalization is becoming an important marketing boost for brands. At the same time, marketers know that their efforts at personalization have not kept up with customer demands. We want to feel special. We want to feel heard. The Race is On. E-Mail is Still Mail.
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ClearVoice
APRIL 15, 2020
More than ever, virtual events are serving not just to supplement in-person events — but are replacing them as a way to save on production costs, minimize headaches and engage audiences in a whole new way. As we look at a post-pandemic world, the sobering reality is: Never before have so many in-person industry events been at risk.
Bluetext
JANUARY 13, 2019
Today’s consumer landscape is getting personal, which is why personalization is becoming an important marketing boost for brands. At the same time, marketers know that their efforts at personalization have not kept up with customer demands. We want to feel special. We want to feel heard. The Race is On. E-Mail is Still Mail.
Bluetext
APRIL 8, 2020
Today, companies are using “digital storytell” to express their value proposition. Visually stimulating, thought-provoking, and often interactive, digital storytelling creates an experience for the user unique to your company that holds attention to get a message across. “We need to personalize the experience.”
SnapApp
FEBRUARY 24, 2017
It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts? This is very powerful.
SnapApp
AUGUST 9, 2017
Tactic 2: Personalize. Marketo reports some astounding statistics in their article How is Personalization Changing the Face of Marketing? The average person sees around 1,700 banner ads per month. Email personalization boosts open rates by 26%, and click-through rates by 97%. . In 2013, 84% of all email was spam.
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