B2B Digital Marketer

DECEMBER 21, 2023

Harnessing the Power of Strategic Marketing Introduction In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation , particularly in the B2B space.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Marketing Attribution 52

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. billion active internet users. Below, let's review the top blog promotion sites you can use to generate traffic and conversions. Medium is an online publishing platform where you can post your blogs. We've all been there. However, there are almost 4.5

Promotion 93

Promotion Aggregators Advertising Mediums Youtube 93

Hubspot

JANUARY 17, 2017

Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets. Imagine you are a marketer standing all alone  --  like The Little Prince  -- in the middle of a small planet. This fundamental principle of content marketing has been a key part of HubSpot’s marketing playbook.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. Generate milestones for your customer journey. Click here to download!

Ideal Customer Profiles 115

Ideal Customer Profiles Advertising Channels Marketing & Strategy Touchpoints 115

nDash

NOVEMBER 23, 2021

Maybe they’re a brand new start-up, or perhaps they’ve decided to step up their digital marketing game. You can also look at publishing regularly on platforms like Medium or Substack. I think of us as one gigantic team, working together to fill the internet with high-quality writing. But nothing beats social media.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Work Management Marketing Management 52

Adobe Experience Cloud Blog

APRIL 23, 2018

Today, according to Statista, 96% of businesses use social media , and the digital market is more saturated and competitive than ever before. While product offerings and marketing tactics may change, this foundation remains the same. Ever feel like you’re seeing the same content over and over again online?

Effectiveness 134

Effectiveness Peer-to-peer Privacy Lead Ranking 134

Valasys

APRIL 4, 2023

Because the market is overcrowded, using a generic approach to social media is not helpful. This blog will examine how businesses can leverage Social Media Intelligence into their marketing plans and fetch better results. Your market presence on social media is as good as your strategy. Let’s get started.

Social Media 52

Social Media Media Curation Demographics 52

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Litmus

OCTOBER 3, 2022

These are especially important if social media is an important marketing channel for you. . When adding an unsubscribe button or link: Make it conversational and add a note before/after the unsubscribe link such as: “Do you need to go? We love curating special offers for you. Seasonal offers and elements. Source: Fit Girls.

Design 97

Design Practices Best Practices CAN-SPAM 97

Sprout Social

JANUARY 18, 2017

We’ve written about UTM codes before , and yet many marketers are afraid of them. The basic recipe is as follows: URL + Source(utm_source=) & Medium(utm_medium=) & Campaign Name(utm_campaign=). Medium: The type of traffic that got them there (Organic, paid, referral, etc.). Well, there is. We understand why.

ROI 75

ROI Paid Social Agency Marketing Analytics Tools Advertising Mediums 75

Sharpspring

OCTOBER 13, 2020

The new SharpSpring Agency Acceleration Series features an awesome curated lineup of the top influencers in digital marketing. Sessions feature digital marketing superstars speaking candidly about the industry topics they know best and are most passionate about. Chris Brogan on the Importance of Contrast. So, let’s start there.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Advertising Mediums 52

ClearVoice

JANUARY 13, 2020

Although personalization has certainly proven to be a successful strategy, personalization is a little scary to everyday marketers. Does personalization really make content marketing better? Studies show that nearly 40 percent of internet users in the United States used a voice assistant at least once per month in 2019.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

Contify

APRIL 12, 2018

Actionable information from outside the four walls of your office, from your market, is market intelligence (MI). But Market Intelligence is one of the worst-kept secrets in organizations. especially in the current environment when new technologies are disrupting almost all markets. Almost every department practices it.

Marketing AI 40

Marketing AI Paid Search Agency Work Management Marketing Management 40

EveryoneSocial

OCTOBER 5, 2020

An intranet with this baseline functionality can help drive employee collaboration , build an internal community, and make it easy for employees to message and conversate with each other. . Employee advocacy is about curating brand and other content for your team members to read and share to their social networks. McKinsey ).

Enterprise Management 98

Enterprise Management Digital Transformation Work Management Marketing Management 98

Sharpspring

FEBRUARY 21, 2020

If so, it’s a good idea to step back and ask yourself whether your company’s marketing is social-ready. There’s no time like the present to learn more about the importance of social media marketing. That’s a massive market that you absolutely need to be targeting effectively. Benefits of Social Media Marketing .

Social Marketing 61

Social Marketing Work Management Social Media Marketing Automation Services 61

Bluetext

SEPTEMBER 4, 2019

What exactly is digital branding , how is it different from digital marketing, and why does it matter? The difference between digital marketing and branding is significant. Digital marketing activities are those which promote products or services based on their value proposition in an online setting. Advertising Methods.

Paid Search Agency 25

Paid Search Agency Advertising Agencies Ad Agencies Brand Identity 25

KoMarketing Associates

JULY 11, 2013

I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand. Showcase Coverage. Google Authorship.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Hubspot

OCTOBER 29, 2019

In fact, according to Adaptive Marketing, 97% of consumers use the internet to find a business. For example, HubSpot offers an email marketing tool , free pop-up forms , and a free online form builder to help build an email list. Research influencer marketing. They were impossible to ignore online. Analyze your results.

CMS Development 101

CMS Development Ad Building Effectiveness Buyer Personas 101

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day. Hopefully, a good starting point to kick us off.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Vidyard

OCTOBER 7, 2015

Today’s marketers have demonstrated a deep understanding of what today’s consumers are looking for: in the age of the Internet, engaging digital content, mainly in the form of video, is in high demand. Think about the last truly meaningful conversation you had. Say hello to Personalized Video! What was it about? Didn’t think so.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

OCTOBER 7, 2015

Today’s marketers have demonstrated a deep understanding of what today’s consumers are looking for: in the age of the Internet, engaging digital content, mainly in the form of video, is in high demand. Think about the last truly meaningful conversation you had. Say hello to Personalized Video! What was it about? Didn’t think so.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Paul Gillin

JUNE 4, 2010

Telegraphs are a fixed medium for sending messages. The Internet sends messages but it isn’t fixed. Telephones are interruptive; the Internet is distractive. People interact with the medium differently. In the days of broadcast, markets were abstractions created by advertising. Media isn’t content.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Heinz Marketing

FEBRUARY 19, 2018

By Matt Heinz, President of Heinz Marketing. If you missed us live on Sales Pipeline Radio (Thursdays at 11:30 am PST) you missed a past-paced conversation full of actionable advice, best practices and more for B2B sales & marketing pros. Conversational selling and its importance in the marketplace. Storytelling.

Top of Funnel 52

Top of Funnel Banner Ads Paid Search Agency Banners 52

Content Standard

JUNE 4, 2016

The marketing plan worked like a charm. This may not be the first time Coca-Cola has experimented with music in its marketing, but it could be the beginning of reaching beyond melodies and harmonies toward something more intangible. writes on Medium. I’d Like to Teach the World to Sing. All for One, One for All.

Content Marketing 40

Content Marketing Planning Paid Search Agency Content 40

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.

Marketing Budget Creation 315

Marketing Budget Creation Marketing Budget Planning Budget Programs 315

Oktopost

APRIL 4, 2023

Most of us can remember a time before – and, for that matter, how it used to look before businesses and individuals started to catch onto its potential for marketing. We curate our feeds and, for the most part, decide who will get that free and regular access to us. The internet has passed that awkward phase of ‘growing into itself’.

Social Media 118

Social Media Enterprise Management Work Management Marketing Management 118

Hubspot

JUNE 27, 2014

Humans have short attention spans and, let''s face it, the internet is cluttered. To stand out, boost engagement, and increase shareability, many marketers have turned to visual content -- especially infographics. 1) The Blogging Food Groups: A Well-Balanced Diet of Content , by LinkedIn Marketing Solutions.

Best Practices 28

Best Practices Television marketing Buyer Personas Blogger 28

Scoop.it

JUNE 8, 2023

Deep into the internet age, it’s rare to find someone who doesn’t run their own website: whether it’s as a freelancer, to promote their hobby, or for their business. At least 65% of content marketers report operating with a fully-fledged, documented marketing strategy to push their websites, and drive traffic toward them.

Promotion 86

Promotion Marketing Websites Effectiveness Marketing Analytics Tools 86

Single Grain

MAY 24, 2023

In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy. Work With Us General Social Media Advertising Statistics 1) As of February 2023, the typical internet user spent 2 hours and 31 minutes on social media and messaging services combined ( Tech Jury ).

Paid Content 98

Paid Content Statistics Social Media Advertisements 98

Hubspot

FEBRUARY 14, 2019

In the marketing industry, we treat experts like they’re village elders, soaking up every tip and trick they have to offer so we can implement them into our own work, desperately hoping for similar results. But, when you really think about it, marketing is always changing and experts often don’t have visibility into your unique context.

A/B testing 101

A/B testing Tools Best Practices Conversion Rate 101

Contently

JANUARY 9, 2019

All these creators have been able to tell stories in innovative mediums because the companies they work for see multimedia as complementary to the written word. Video isn’t just an optional medium for duplicating the original information. In some cases, you’ll also be able to cover a topic in both mediums.

Video Marketing 167

Video Marketing Branding Brand Identity Youtube 167

Scoop.it

SEPTEMBER 21, 2021

If the answer is yes, then the most preferred answer for it is content marketing. The figure below shows the entire funnel of content marketing. This way, the whole concept of content marketing revolves. Let’s begin this most pleasing marketing journey! Usability of Content Marketing For Attracting Customers.

AIDA 78

AIDA Content Marketing Top of Funnel Lead Ranking 78

Pearl Digital Marketing

MARCH 17, 2019

Blog Checklist: How To Syndicate Your Blog To Every Corner of the Internet. POST TO MEDIUM. Medium has a very handy functionality to publish existing blogs to Medium. Import your blog and a link to the original blog will automatically be added at the bottom of the Medium post. SHARE YOUR BLOG POST ON FACEBOOK.

Marketing Automation Services 58

Marketing Automation Services Blogger Advertising Mediums Viral Marketing 58

seo.co

FEBRUARY 11, 2021

It doesn’t matter what industry you’re in, who your customer is, or what type of marketing strategy you’re running, you need content. Content can take on any number of shapes, sizes, and mediums. Research shows that 87 percent of marketers currently use content as a key piece in the buyer’s journey. Why Content Writing?

Top of Funnel 98

Top of Funnel Content High Quality Lead Paid Search Agency 98

Sharpspring

DECEMBER 15, 2020

The SharpSpring Agency Acceleration Series features a curated lineup of some of the top influencers in digital marketing. Sessions feature digital marketing superstars speaking candidly about the industry topics they know best and are most passionate about. Seth Godin on the difference between advertising and marketing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Long Tail Marketing 52