ClearVoice

DECEMBER 29, 2020

One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

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Storytelling Planning Paid Search Agency Advertising Agencies 122

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

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Storytelling Advertising Mediums Communities Paper 101

Marketing Insider Group

APRIL 15, 2024

These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. Image Source: Inc.

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Enterprise Management B2B B2B Thought Leadership SMB 236

Content Standard

MARCH 22, 2018

Once upon a time there were businesses, and businesses needed to sell things to survive. So those businesses brought in salespeople, and marketers, and advertisers, and eventually PR and communications teams as they grew and grew. Life was good for good businesses. But what is a chief storyteller exactly?

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Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. Guest post by Nina Petrov.

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Webinar Metrics Demand Work Management Video Marketing 306

Content4Demand

APRIL 24, 2020

Marketers are learning what neuroscientists have known for some time: Even in business situations, buyers respond to narrative—especially narrative that invokes an emotional response. That’s why emotions play a big role in storytelling. Video is an excellent medium to explain or demonstrate a process. It makes perfect sense.

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Contently

SEPTEMBER 22, 2017

Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. This summer, I sat down at the Cannes Lions Creativity Festival with Hernan Lopez, CEO and Founder of Wondery, an upstart podcast network backed by Fox with big visions for the future of storytelling.

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Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

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Zoominfo

NOVEMBER 12, 2018

As with any popular new medium, businesses are jumping on the podcast bandwagon. But, simply having a podcast offers little benefit to your business. Check out the following quotes about the art of podcasting and how to use this new medium as part of your content marketing strategy. Let’s get into it!

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Business Zoominfo Advertising Mediums Broadcasting 223

Integrated B2B

MAY 28, 2019

In Denmark, small- to medium- sized B2B companies are emerging as sustainability superheroes through storytelling. In a market where the Sustainable Development Goals are hot, how can companies use storytelling to gain a competitive edge and bolster partnerships? Sustainability storytelling step by step.

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Storytelling Marketing Management Advertising Agencies Differentiation 71

Content Standard

MARCH 12, 2024

Consumer trust in businesses, while still higher than trust in government, non-governmental organizations (NGOs), and media, has decreased in the past five years. In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences.

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Media Brand Identity Branding Storytelling 95

Content Marketing Institute

AUGUST 2, 2018

And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. That’s the sweet spot for marketers who see technology advances as methods for evoking emotional engagement and serving specific business goals. TIP: Keep the message before the medium.

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Zoominfo

OCTOBER 5, 2021

[Related Reading] Key Takeaways from “Talk Data to Me,” Season 1 Podcast Quotes to Inspire You As with any popular new medium, businesses are jumping on the podcast bandwagon. But simply having a podcast offers little benefit to your business. As several of these quotes articulate, podcasting isn’t for everyone.

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ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

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Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. What’s going on here is that marketers have become storytellers and concept creators. What is NOT content marketing?

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Content Marketing Work Management Paid Search Agency Marketing Management 223

Salesforce Marketing Cloud

MARCH 22, 2022

There’s power in storytelling. This Women’s History Month , we’re telling the stories of two of Salesforce’s most dynamic storytellers, Leah McGowen-Hare , SVP Trailblazer Community, and Vatora Godwin , Social & Video Associate Manager. Vatora has supported various parts of Salesforce’s business since joining in 2014.

Business 98

Business Peer-to-peer Storytelling Communities 98

Webbiquity

FEBRUARY 25, 2020

According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. A key reason businesses are embracing video is its flexibility. A key reason businesses are embracing video is its flexibility. Where are they most likely to see your brand?

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Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 232

Marketing Insider Group

MARCH 27, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele.

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Integrated B2B

OCTOBER 1, 2018

Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. I asked her to share some of the insights she had gained from the programme to date. Courage to innovate. Overcoming challenges.

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Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. Skilled CMOs are at the forefront of the application of tech and data science, ensuring the right balance of tech and human expertise across their organizations and that data is being used to answer the right business questions.

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illumin

JANUARY 9, 2024

Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023.

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Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Bluetext

JULY 31, 2020

In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. Although popular with many B2C companies, brand storytelling in the B2B world is not only possible but encouraged! Hewlett Packard. Contact Us!

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SalesGrape

SEPTEMBER 18, 2023

In the world of business, there are countless self-help gurus and motivational speakers who claim to have the secret formula for success. Carnegie’s teachings revolve around the idea that success in business and life is heavily dependent on our ability to build relationships and communicate effectively.

Business 56

Business Case Studies Case Study Cold Calling 56

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. When properly executed, a case study video showcases the value of your work and helps grow your business. Show how your business solves a specific customer problem. Contents 1. What is a Case Study Video? Write Your Script 4.7

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Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. It’s an interruptive medium and is an outbound approach to brand promotion.

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Advertising Agencies Advertisements Advertising Paid Search Agency 336

Marketing Insider Group

OCTOBER 21, 2021

The first is the resurgence of Content Marketing as the first thing businesses are doing in marketing. Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. Now, they are doubling down on content marketing. But that future may not be far off.

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Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Bluetext

MAY 21, 2021

It’s no secret that any business striving for success has to find a way to differentiate themselves from their competition. And, what if I told you that as a government contracting marketing expert that specializes in brand storytelling, Bluetext can help you significantly improve your market standing and brand goals? Enter: Bluetext.

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Storytelling Brand Identity Branding Marketing Proposals 26

Integrated B2B

SEPTEMBER 20, 2018

The SDG Accelerator programme supports small- to medium-sized Danish companies in creating new solutions to positively impact the Sustainable Development Goals (SDGs). Why target small- to medium-sized companies? Furthermore, small and medium companies are very agile, adding a layer of flexibility and boldness to the mix.

Storytelling 40

Storytelling Paid Search Agency Advertising Mediums Forecasting 40

Bluetext

MARCH 26, 2021

You’ve been researching for hours and finally come across the perfect blog post – one about why brand storytelling is critical in cybersecurity (hint: you’re reading it). Sit back, enjoy a warm cup of coffee, and keep reading to learn more about the importance of brand storytelling through some of our favorite examples in cybersecurity.

Storytelling 26

Storytelling Brand Identity Branding Paid Search Agency 26

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. In our automation space, for example, our content is more about educating small to medium sized businesses that automation is affordable, can help them be more competitive, and is not as hard to do as they might think. You have to work backwards from the audience.

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Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. AI is poised to become the backbone of digital marketing strategies for businesses of all sizes. In the fast-paced world of digital marketing, staying ahead of the curve is essential.

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Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. Other businesses choose to find a thought leader to host their own podcast and sponsor them. The rumble of traffic.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Outgrow

APRIL 9, 2024

Separating B2B and B2C branding for audience-led storytelling. EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! Those are the biggest challenges and opportunities for deploying AI tools across any enterprise for business. Saksham Sharda: Hi, everyone.

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Marketing AI CMO Small Business Marketing Lead Ranking 52

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. So, if Hollywood, those masters of storytelling can’t always get it right, what does that mean for we mere mortals? Don’t worry; we’re all better storytellers than we think.

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. So, if Hollywood, those masters of storytelling can’t always get it right, what does that mean for we mere mortals? Don’t worry; we’re all better storytellers than we think.

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62

Bluetext

JANUARY 13, 2019

Since the dawn of the cognitive revolution, humans have been captivated by storytelling as a ritual to pass along information that was important to live, whether that was sitting around the campfire to hear tribal lore or making a memorable impression at your staff Christmas party. The medium is storytelling. Set the Scene.

Storytelling 20

Storytelling Advertising Mediums Mobile Advertising Marketing Proposals 20

Zoominfo

JANUARY 21, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. 9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Read: 9 Great Examples of B2B Brand Storytelling. Let’s get into it!

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