Biznology
JULY 5, 2012
Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. There are scads of ways performance marketing is being applied across the B-to-B go-to-market spectrum. Where is performance marketing in B-to-B headed? Photo credit: Wikipedia. What a treasure trove!
Biznology
FEBRUARY 29, 2012
Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. First, get busy on LinkedIn.
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Biznology
JULY 23, 2014
Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. B2B Marketing Content Marketing Public Relations B-to-B marketing B2B marketing marketing Small and medium enterprises SMB' And you’ve got a lot of company.
ViewPoint
JANUARY 26, 2012
Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.
Biznology
MAY 28, 2014
A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn’t it? B2B Marketing B-to-B marketing B2B marketing data hygiene database marketing marketing database'
Biznology
JANUARY 30, 2015
The traditional attribution methods of assigning the credit have long been either the first touch (the inquiry source medium) or the last touch (the channel through which the lead was either qualified or converted to a sale). The attribution problem has heated up recently, fueled by the rise of digital marketing. But it’s really nothing new.
Customer Experience Matrix
SEPTEMBER 3, 2009
These figures may only include the time when a medium had the consumer's primary attention -- so just having an instant message window open on your desktop wouldn't count. But the MPA also points to a study from MRI MediaDay (again published on Marketing Charts ) showing the percentage of consumers using each medium.
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