PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Given that business owners and decision-makers use LinkedIn for networking, self-promotion, job hunting, and more, it’s an ideal platform on which to reach them. Why You Need LinkedIn Lead Generation. 4 Ways to Use LinkedIn for B2B Lead Generation.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Blue Flame Thinking

MARCH 28, 2024

A strategic marketing plan is like a funnel. Marketing is designed to increase awareness of what you offer and lead your audiences to a conversion—whether that is a purchase, meeting, or other connection. Use a marketing funnel strategy. Three key phases of the marketing funnel drive this action.

Marketing Funnels 65

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 65

Marketing Insider Group

APRIL 6, 2021

The Buyer’s Journey Doesn’t End with a Purchase. But the customer experience doesn’t end when someone makes a purchase. We would even go so far as to say that “retention” and “advocacy” should be added to the bottom of the sales funnel. Another way to look at the customer journey is as a flywheel instead of a funnel.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Martech

NOVEMBER 6, 2023

Appeal to the needs of the entire decision-making suite to move them down the funnel as a group. The main challenges company leaders face include budget concerns, future outlook, organizational structure and growth strategies, according to LinkedIn Research. All this enables us to: Personalize content for real audience segments.

B2B 134

B2B Customer Satisfaction Lead Scoring Lead Ranking 134

seo.co

JUNE 13, 2022

You’ll need a strategic plan to nurture your leads from wherever they are (an interested person) all the way to where you want them to go (making a purchase). There are multiple stages to this journey that can be envisioned as a funnel: Stage 1: A lead is curious. This is the top of your funnel and is the widest part.

Top of Funnel 111

Top of Funnel Lead Nurturing Lead Marketing Qualified Leads 111

Valasys

MAY 26, 2020

On the 23 rd of May 2020, 6sense, a leading account engagement platform, announced the integration of its innate Dynamic Segments with LinkedIn’s Campaign Manager (LinkedIn is the world’s largest online professional networking website). The users will now be able to benefit from the synced data and insights.

Ideal Customer Profiles 59

Ideal Customer Profiles Linkedin Work Management Marketing Management 59

Zoominfo

JANUARY 15, 2021

For example, if you have multiple ideal customer profiles that your company targets, you may want to design on-site funnels. They divide your audience into segments by directing them to lead magnets that they would be most interested in. It also provides them with a clear next step toward purchasing your product or service.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Oktopost

SEPTEMBER 12, 2023

Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service. Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. This can include website visits, newsletter sign-ups, and ad interactions.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Only B2B

OCTOBER 26, 2023

Must Read: Automating B2B List Building: Tools and Techniques for Streamlined Lead Generation How to use your B2B list to generate leads and sales Segmenting Your B2B List: The Bedrock of Precision The cornerstone of prosperous B2B marketing is segmentation.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Oktopost

JUNE 30, 2021

It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. The small target audiences and long sales cycles that characterize the B2B purchasing process might be somewhat at odds with the modus operandi of the platform.

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

illumin

NOVEMBER 7, 2023

Most consumers go through an online journey before placing an order or purchasing a product. A consumer journey is the path of interactions or steps a consumer has with a product, service, or brand on the way to making a purchase. The buyer’s journey matters because they are the final decision-makers in purchasing decisions.

Advertisements 52

Advertisements Advertising Top of Funnel Funnel Advertising 52

Webbiquity

OCTOBER 9, 2018

So, apart from adding the first name of your prospect in the salutation, what else can you do to personalize your emails? Personalized advertising is the act of using insights into whom a customer might be to increase the relevancy of an ad. They show interest, but something prevented them from making a purchase.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

The Marketing Blender

MARCH 22, 2024

These could include LinkedIn, email marketing, content marketing, or SEO. Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. Bear in mind that organic SEO is usually a long-term strategy that helps fill top of funnel (awareness and nurture).

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

SalesIntel

MARCH 14, 2023

Businesses pay large amounts of money to fill their sales funnel; however, most of these leads are unqualified. Even when they are qualified, if you can’t properly segment your audience on firmographic and technographic references, the effectiveness of your outreach will suffer. Benefits of Firmographic Segmentation 1.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Choozle

JANUARY 25, 2022

You might advertise through social media, through Google Ads, and by using an SEO strategy. Perhaps a landing page from a social media ad. You can also use attribution modeling data to identify where the majority of your users are coming from and improve user experience in your sales funnel. Why use attribution modeling?

Lead Ranking 85

Lead Ranking Top of Funnel Marketing Budget Touchpoints 85

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

The ABM Agency

APRIL 10, 2023

Instead of casting a wide net over an entire market segment, ABM focuses on nurturing relationships with individual prospects or existing customers within key target companies. You can use various tools like Crunchbase, LinkedIn Sales Navigator, or even public financial statements to gain insights into these aspects.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

FunnelEnvy

AUGUST 8, 2022

But how should you implement this idea – what’s the best way to tailor your marketing to the different segments of your audience? Below are a few essential personalization strategies that can improve your funnel’s efficiency and make your audience feel like you genuinely understand their needs and concerns. Update Your Personas.

Conversion Rate 76

Conversion Rate Conversion Personalization Marketing & Strategy 76

QuanticMind

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. Was it recommended to you by a colleague?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Lake One

OCTOBER 26, 2023

Because there are many people involved in the purchase decision and the journey isn’t linear, advertising can help reach the different stakeholders your need to connect with to achieve ABM success. They use LinkedIn Sponsored content to broadly target their ICP and are also using Google PPC to capture search traffic.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

The Lead Agency

APRIL 14, 2024

Millennials and Gen Z collectively account for 64% of the final B2B purchase decisions. To drive that point home, these older B2B buyers are now increasingly following younger buyer habits to keep up to date on current trends. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

The Lead Agency

JUNE 7, 2023

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Craft personalised emails that resonate with each segment, offering valuable insights and solutions to their specific challenges.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

Launch Marketing

NOVEMBER 22, 2023

Afterward, it uses the data collected to segment them and add them to an industry-specific email drip campaign. This keeps your brand top-of-mind until that lead is ready for purchase. These messages can vary depending on where the lead is in the sales funnel. For the best quality leads, LinkedIn is the best place to be.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

ABM in Action

MAY 22, 2023

Amplience , a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. But that wasn’t the only roadblock: The company also needed better insights into the performance of their inbound and outbound funnels.

Conversion Rate 52

Conversion Rate Activities Conversion Top of Funnel 52

KoMarketing Associates

SEPTEMBER 16, 2020

Instead of trying to use the same “one size fits all” approach to all their accounts, many B2B marketers have been segmenting their target accounts. It is an entire sales funnel personalized for the buying team of each account you target. billion on digital ads this year, up 22.6% Embrace Personalization. Embrace Intent.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Ledger Bennett

JULY 4, 2018

There’s no doubt about it, LinkedIn is the place to be for B2B professionals. As the largest global working community, LinkedIn members regularly invest time on the platform to enhance their knowledge and boost their career. Image Source: LinkedIn. LinkedIn Native Targeting. Image Source: LinkedIn.

Linkedin 40

Linkedin Top of Funnel Account Based Marketing Opt-out 40

Tiecas

FEBRUARY 5, 2024

By providing valuable content and solutions to our target audience’s challenges, we can effectively capture their interest and guide them through the sales funnel. 40% of engineers and technical buyers found datasheets to be the most valuable content when researching to make a significant purchase for work.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Oktopost

SEPTEMBER 12, 2023

Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service. Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. This can include website visits, newsletter sign-ups, and ad interactions.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. Here, I’ll distill these lessons and apply them to social ads. You’ll learn how to optimize your ad creative, targeting, and format for the best results. Using social ads to reach your entire audience is a huge waste of budget.

Paid Content 148

Paid Content Paid Search Agency Top of Funnel Ads 148

The Lead Agency

DECEMBER 9, 2020

In a B2B context, buyer personas should represent the buyers who are making the ultimate purchasing decision for a company, as well as influencers who have a say in this decision. Step 2: Research Ideal Buyers on LinkedIn. LinkedIn can be used to look up specific employee profiles and gain insight into them.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Marketing Insider Group

FEBRUARY 23, 2021

95% of people say reviews influence their purchasing decisions. 92% of people will look for social proof before making a purchase. In other words, having social proof like case studies, reviews, and testimonials on your website can help you move customers down the sales funnel. LinkedIn is a great channel to utilize.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

FunnelEnvy

MARCH 18, 2024

By leveraging data and customer interactions, you gain invaluable knowledge about your ideal buyers, allowing you to create targeted digital marketing campaigns, fix your inbound funnel , improve customer retention, and more. You might assume they are only active on LinkedIn, but they’re actually building a large audience on TikTok.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Rev

JULY 26, 2023

It’s a list you can hyper-segment to prioritize where you spend your resources. It’s going to be very difficult to measure anything right now on down funnel metrics because you’ll be waiting a good long time before those numbers come to the fore,” he adds. Every LinkedIn ad and every Facebook ad should be a test.

Demand 60

Demand Tactics Optimization Lead Ranking 60

Directive Agency

OCTOBER 2, 2019

It is a daunting question that many digital marketers face: how can you reach your total addressable market efficiently without wasting your paid ad platform budgets? Lookalike audiences can be a viable option to find new individuals that closely match users who have previously purchased, signed-up, or converted on your offerings.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Salesforce Marketing Cloud

JANUARY 24, 2022

Are your social ads driving any revenue? A funnel report to identify bottlenecks. A cohort report to track how segments perform over time. This report looks at which segment converts at the highest rate. What triggered their first purchase? A basic channel report to track conversion.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98