The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. We have some good ol’ quantitative data about how much search volume these keywords get and what the estimated CPC is for bottom funnel search terms. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

SalesIntel

NOVEMBER 17, 2022

Schools, educational institutes, and EdTech entrepreneurs across the country are bracing themselves for the ‘new normal in education. Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). million, more than $5.9

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post?

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. Adding a marketing automation process to each of these moving pieces helps your marketing team, and teams beyond, make better decisions with improved workflows. Let’s explore how: How does marketing automation work?

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

SmarkLabs

JUNE 13, 2022

Inbound marketing methodology focuses on providing timely educational materials aligned with the buyer’s journey that draw leads to your site based on their specific needs. Graphic: HubSpot. The goal of the content associated with your website, emails, and social media is to advance buyers through the sales and marketing funnel.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Hubspot

MAY 19, 2020

According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. An ABM campaign is an excellent way to re-engage big prospects who went with another solution and educate them about what’s changed since their decision. There’s no doubt that Account-Based Marketing (ABM) is hot right now.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

Contently

APRIL 4, 2023

Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for? Bottom-of-funnel content conversion rates (i.e., To calculate, divide total bottom-of-funnel content page views by the number of conversions. ” Why? Because we know.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. They want to be informed and educated about brands, products, and services. For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Lake One

SEPTEMBER 13, 2022

Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety of channels. Read more below to discover top full-funnel marketing strategies. Full Funnel Marketing Strategies: What Does It Entail? Top of Funnel: Attract. Source: [link].

Top of Funnel 70

Top of Funnel Marketing Funnels Startups Marketing Strategy 70

SmartBug Media

MARCH 25, 2020

Your goal will determine what type of webinar you want to create , whether it’s to: Attract new prospects to your company (educational). Push leads down the sales funnel into opportunities (product demo). Pros: You receive professionalism, less prep work, a built-in audience, and added credibility. Promoting Webinars.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. Inside, you’ll find everything you need to educate your team and get them excited about selling with video. Remote Sales Training and SKO Kit.

Training 141

Training Top of Funnel Resources Work Management 141

Marketing Insider Group

FEBRUARY 23, 2021

Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: HubSpot. Educate consumers on the value your product or service offers. Lead individuals further down the sales funnel, taking them from one stage to the next. The other service provider hasn’t.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

JULY 13, 2020

You’re connecting with your market through the process of adding value to their lives or helping them with a problem. As a result, they’re more likely to trust your brand and take the next step down the sales funnel. And, if you look at the firm’s blog , you’ll find plenty of long-form educational content.

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

ClearVoice

MARCH 9, 2020

At a deeper glance, HubSpot defines the customer journey, also known as a buyer’s journey, as “the process buyers go through to become aware of, consider and evaluate, and decide to purchase a new product or service.” When we envision the customer journey, we refer to a classic conical “funnel.”

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Scoop.it

DECEMBER 28, 2023

Imagine a scenario where your business is trying to convert consumers in the bottom stages of the sales funnel. But, content marketers must understand that a segment of their target audience is in the bottom stage of the sales funnel, ready to convert. This is what brands like HubSpot regularly do.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. If you perform a Google search for "online training" you're going to see two vastly different results in the ads. Let's examine another example of a keyword trap. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

Marketing Insider Group

JULY 14, 2020

No one likes to be bombarded with unnecessary product ads. Companies have also decreased their spend on promotional ads. However, they have ramped up the release of educational content in the form of guides and webinars. For instance, HubSpot made their conversational marketing tool for free. Highlight relevant products.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Hubspot

SEPTEMBER 30, 2020

It's a full suite sales and website funnel building tool, primarily predicated on landing pages and basic marketing automation functionality. The magic is that you can set up pretty clever workflows and funnels without the help of developers. HubSpot Marketing Hub. AdMap visualizations to link up ad creative to landing pages.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). It’s about uncovering prospect behavior and weighting sales intent/intel and brand engagement rather than “funnel lead scoring” (engagement is a better metric to forecast revenue).

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 107

Lake One

OCTOBER 26, 2023

Aligning Advertising Channels to an ABM Journey Native and Display One of the key strategies to leveraging B2B advertising in account based marketing is building your funnel. In the case of Lake Software they’re using intent data with one of their ad providers and matched that to their ICP.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. It’s often used as a top-of-the-funnel tactic to attract prospects and turn them into leads or customers. billion by 2023.

Digital Asset Management 135

Digital Asset Management Paid Content Work Management Marketing Management 135

Directive Agency

JULY 31, 2023

Embed video] These video ads are effective because they’re out of the box, scroll-stopping, shareable, and highlight why you shouldn’t choose the competitor. HubSpots – “Make My Persona” Functional content is a great lead magnet when done right. Hubspot does this with its “Make My Persona” content.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. The top four results are ads for specific stores selling refrigerators, but that's not really what you’re looking for quite yet. The problem?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

FunnelEnvy

OCTOBER 2, 2023

Capturing information via online forms added additional value—for example, email addresses. From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool. For those in the early stages, offer educational resources. Give us a call today.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Envy

JULY 31, 2017

The Challenges: Market Education and Lead Generation. Establishing presence as a serious contender in virtualized container cybersecurity required investment in brand awareness and market education in an industry that was still in its infancy. Our strategy included: Inbound Marketing to educate and build awareness.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

SalesGrape

NOVEMBER 3, 2023

According to HubSpot, tweets with images receive 150% more retweets than those without. Share industry insights, tips, or educational resources that address common challenges faced by your target audience. The key is to create content that resonates with your target audience’s needs, interests, and pain points.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Hubspot

JULY 22, 2018

Workflows can also enable you to automate other actions besides email, such as setting or clearing a contact property value, updating a contact's lifecycle stage, adding/removing a contact from a list, and other administrative tasks that allow for more targeted, effective marketing to your prospects and customers. 5) Lead Nurturing Workflow.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Hubspot

OCTOBER 11, 2022

71% of those respondents say they discover new products via social media — 15% more than through Youtube ads, the next most popular method among that demographic. 42% of respondents said they discover new products through retail stores, and 56% say they do so via television ads. Consideration. So, what does this tell us?

Top of Funnel 74

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 74

NetLine

DECEMBER 18, 2023

How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. Personalize your marketing efforts based on data intent Having numerous prospects in your sales funnel doesn’t mean that they’re all at the same stage of their customer journey.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Vidyard

SEPTEMBER 5, 2018

Once reserved for brand marketing and social media, video is now thriving as a better way to educate buyers, share customer stories and build more personal relationships throughout the entire customer lifecycle. Which is why everyone at Vidyard is so excited for today’s announcement about the release of HubSpot Video powered by Vidyard!

Video Marketing 75

Video Marketing Paid Search Agency Business Top of Funnel 75

Hubspot

MAY 30, 2019

Google Ads specifically has increased its revenue from year to year. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. Create ads based on what you've determined in the above steps. With Google Ads, you have the opportunity to create multiple campaigns.

PPC 101

PPC Template Work Management Marketing Management 101

Hubspot

JUNE 4, 2019

The splash page might also present an ad, which the publisher benefits from, if the user clicks on the ad. The splash page above does two things really well: First, it offers a countdown to the end of the ad and the ability to easily click to the article once the ad is done. Image source: HubSpot.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Anyword

JUNE 13, 2022

Here’s a few to keep in mind: Age + Gender Profession / Job / Company Interests + Hobbies Education Challenges / Pain Points. If you want to be extremely thorough in your customer profiles, you can use a tool such as HubSpot to create a reader persona, as we’ve outlined here. Do you need to create social ads? AI For Ad Copy.

Copywriting 87

Copywriting Planning Landing Pages Paid Search Agency 87

Sprout Social

OCTOBER 25, 2022

It is the bedrock of your sales funnel. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Or how brands like Hubspot couple important announcements with graphics instead of just using text? — HubSpot (@HubSpot) September 21, 2022.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Hubspot

FEBRUARY 23, 2021

Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays. That's not true for podcasts," says Matthew Brown , senior podcast producer at HubSpot. "A AJ Beltis , a content and acquisition manager at HubSpot, mentions the high drop-off rates often seen in blog posts.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101