LeadSquared

MARCH 31, 2015

Last week, we discussed “How to Spot Trends to Create Content that Gets Discovered!” ” A number of interesting questions were asked during the webinar. Suppose I spot two different trends, should I implement one at a time or have a parallel strategy? View the Recording. Question 1. Question 3.

FAQ 52

FAQ Webinar Metrics Trends Adwords 52

Marketing Insider Group

FEBRUARY 13, 2023

Rob Leavitt , SVP Advisory, and Adam Bennington , Head of Consulting, Momentum ITSMA, presented the latest ABM Benchmark Study results in a recent webinar “ Building on ABM Success: Six Keys to Long-Term Success ”. To quote Rob and Adam, ABM has evolved from a niche specialism to a critical and all-encompassing growth driver.

Account Based Marketing 201

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 201

BOP Design

OCTOBER 13, 2020

As more and more B2B businesses turn to webinars to connect with prospects and clients, we are getting more inquiries on how to promote webinars to increase attendance. Here, we provide five tips to get the word out about your upcoming webinar. Read more: How to make your next webinar look more professiona l.

Webinar Metrics 122

Webinar Metrics Promotion Tips Paid Social Agency 122

Metadata

AUGUST 24, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Martech

FEBRUARY 20, 2024

These kinds of pieces have the added advantage of showing respected customers and specific solutions that your business’s products or services can provide to customers. B2B content marketers can also product a wide array of how-to guides, industry guides, tutorials and webinars to fit the needs of specific prospects on their buying journey.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Sprout Social

FEBRUARY 7, 2024

First launched in 2021, TikTok Promote is an in-app advertising feature that allows users to quickly boost their content and turn their organic videos into ads. All you need to do is choose a promotion goal, define your audience and set your ad duration and budget. What is TikTok promotion? learn more about promote in my ?

Paid Content 118

Paid Content Promotion Budget Programs Copyright 118

ClickZ

APRIL 18, 2020

Adtaxi survey found that 68% of people find it helpful when ads show regard of the current scenario and 62% know that brands mean well. Surprisingly, consumers appreciate brands addressing the current situation in their ads. Here’s what the survey discovered: 45% are closely seeing ads. 67% expect a good rise in webinars.

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

Metadata

AUGUST 16, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Zoominfo

AUGUST 17, 2021

For example, did visitors recently attend a webinar? Well, HubSpot can also be used to assist and accelerate your sales cycle when it’s added to your conversational marketing platform — such as ZoomInfo Chat — and its chat flows. Ask them how it was. Automate post-chat workflows in HubSpot. Deliver Personalized Content to Leads.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

Sprout Social

JULY 19, 2023

Consumers can spot a sales pitch from a mile away. For example, along with Facebook Ads , add links to sign-ups and landing pages on your Instagram Stories to help drive conversions. Host more livestreams and webinars Livestream e-commerce is entertaining, educational and immersive–all ingredients for boosting video conversion rate.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Oktopost

SEPTEMBER 12, 2023

Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. Third-party data providers help you identify potential opportunities that are in your blind spots. This can include website visits, newsletter sign-ups, and ad interactions. This is where the fun stuff comes in: social media.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

MindFire

SEPTEMBER 13, 2021

Since each area ( Staffing, Sales & Marketing, and Production ) is worth a 45-minute discussion, we have a 3-part panel webinar series over six weeks. September 24th at 8:30 am Pacific Time – HOW TO STAFF What are the skill sets necessary for staff when a printer is adding OptiChannel to their services?

Campaigns 98

Campaigns Ad Building Creativity Webinar Metrics 98

Marketing Insider Group

SEPTEMBER 28, 2021

Action words that create urgency motivate people by adding a time factor into the mix. Save your spot! Attend this one-time-only webinar! When people feel that there are time limits on when they can access an opportunity, they’re more apt to make a quick decision to act. Examples: Get it now! Don’t forget! Get it today!

Content Marketing 345

Content Marketing Lead Scoring Lead Ranking Content 345

Litmus

SEPTEMBER 17, 2021

In this webinar, Joe Savitch (Director of Marketing and Operations at Altos Agency), Carin Slater (Email Marketing Specialist at Litmus), and I walked through common critical errors in emails—and how you can spot and fix them with Litmus. Didn’t make the live webinar? We recorded the whole thing. Here’s a recap of our answers.

Webinar Metrics 73

Webinar Metrics Marketing Analytics Tools Eye-Tracking Paid Search Agency 73

Martech

DECEMBER 17, 2021

Wrike said it has added a new artificial intelligence layer to the platform dubbed AI Project Risk Prediction. Wrike also said the AI will make recommendations when it spots red flags in order to help get your projects back on track. What’s new? Read next: What is Scrum, the project management framework agile teams rely on?

Marketing AI 103

Marketing AI Digital Asset Management Budget Programs Work Management 103

Zoominfo

JULY 25, 2023

Increase Conversion Rates Of course, the more spot-on your sales and marketing messaging and offers are, the higher your chances are of moving leads through the funnel and eventually converting them. A big advantage with today’s digital ads is the ability to target your TAM, meaning you only pay for impressions from the right people.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Liveintent

NOVEMBER 2, 2020

. “People are clamoring for credible news, so they’re going back to visiting local media sites directly,” says Fran Wills, CEO of Local Media Consortium, in a recent Real Time Banter webinar. ” At the same time, these publishers are reporting a 30–50% decline in ad revenue. Let’s take a look.

Traffic 124

Traffic Paid Search Agency Advertising Agencies Cost Per Thousand 124

Optinmonster

NOVEMBER 1, 2023

Upselling Opportunity: It’s a prime spot to introduce users to other products, services, or content they might find valuable. This is the part where most thank you pages fall short, but adding this one thing to your thank you page will make the world of difference in terms of your conversions and sales.

Examples 68

Examples Webinar Metrics Marketing & Strategy Landing Pages 68

Martech

DECEMBER 4, 2023

Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences. Value-based bidding: Driving efficiency and ROI Let’s shift gears and discuss what could be the most significant launch for B2B marketers: Google Ads value-based bidding (VBB).

B2B Marketing 106

B2B Marketing Trends B2B Planning 106

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. With social media analytics tools like Oktopost, you can easily centralize your data and spot patterns in your audience’s behavior.

Social Media 117

Social Media Trends Media B2B 117

Tomorrow People

NOVEMBER 23, 2018

Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry. Throwing up ads and compelling creatives just isn’t the same as connecting to your customers. The dynamic of buyers has changed.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Hubspot

NOVEMBER 30, 2016

One way to do just that is to create optimized Facebook Ads targeted at the right audience. Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment. In this post, we'll quickly go over the three overarching formats for Facebook Ads: right column, desktop News Feed, and mobile News Feed.

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

Vision6

DECEMBER 17, 2023

Here’s an example: Create compelling lead magnets: Offer valuable lead magnets, such as e-books, webinars, or exclusive offers, in exchange for email sign-ups. These can be e-books, webinars, and whitepapers. Sending ads to a large, unfiltered audience can be a waste of money and resources.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

SalesIntel

JULY 10, 2023

Instead of showing free demo ads to prospects who have never heard of you or ready-to-buy accounts getting lost at the bottom of the sales call list, intent data helps your efforts always make an impact. Add “Oomph” to Your Ads Intent data also enhances the effectiveness of your advertising efforts.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Biznology

DECEMBER 31, 2018

This is especially apt for YouTube webinars, many of which seem to be billboarded with a random screen grab from the middle of a demo. 6-Second Video Ads. It’s declared a trend on the strength of research suggesting that 61% of six-second ads lift brand awareness. Thumbnails (or poster frames) are really important.

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

chiefmartech

AUGUST 22, 2020

We’ve shipped our first episode of The Martech Show — our new hybrid webinar-podcast series “where marketing and technology collide.” Anita added her perspective on expansion and consolidation in the martech landscape through the lens of the thousands of firms that use CabinetM to manage their martech stacks.

Marketing Management 104

Marketing Management Paid Search Agency Webinar Metrics Education 104

Marketing Insider Group

JULY 14, 2020

If you ask most people, including CEOs, what market is , they’d probably say ads. Surprisingly, Coca-Cola recently halted ad spend, with a statement from the CEO that, “There is limited effectiveness to brand marketing.” The Advertising Research Institute reports that product sales decline after 48 ad impressions.

Paid Content 291

Paid Content Ad Frequency Paid Search Agency Marketing Budget 291

Martech

MAY 4, 2022

” She added, “It should be a high volume of accounts.” This content should be appropriate for that top-of-funnel spot — it’s often best ungated, served up in formats like sponsored content, content syndication and sponsored webinars. Click here to download! Action in-market accounts.

Account Based Marketing 107

Account Based Marketing ABM Webinar Metrics Effectiveness 107

Metadata

FEBRUARY 12, 2024

This go-go-go mindset is part of what makes B2B marketing such a thrill, but it can put you in a tough spot at times, too. Why slow down your paid ad strategy? After a quarter, a few learnings come to light, namely, that despite spending thousands on conversion ads, they’re only generating 25% of your pipeline.

Marketing AI 52

Marketing AI Cost per Lead Budget Programs CPL 52

Metadata

SEPTEMBER 28, 2023

So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Note: I sprinkled in some Google Search ads, too.) More specifically, you must experiment with the three As: audience, ads, and assets. Which people at those companies should see my ads?

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Brightedge

APRIL 21, 2022

In a recent BrightEdge webinar, we explored the challenges facing small SEO teams and learned the practical ways small teams can achieve big impact from SEO. Below are highlights from the webinar that you can put into practice. We talked in the webinar with two customers who are doing so every day. Put Principle into Practice.

SEO 52

SEO Webinar Metrics Keywords Work Management 52

Televerde

SEPTEMBER 10, 2020

The following is a preview of some of the topics to be discussed in our upcoming webinar, September 17, 2020. billion on digital ads this year, up 22.6% AI can help you spot trends and anticipate customer needs that may not be obvious from raw data alone — or even from what customers tell you directly via social media.

Marketing AI 103

Marketing AI Planning Digital Transformation Paid Search Agency 103

Outbrain

AUGUST 31, 2020

And it’s all happening in our free online workshop, How to Prep Your Cyber Weekend Ads Amid COVID-19 , on September 16! I want a spot. Join us at the latest Outbrain webinar workshop: How to Prep Your Cyber Weekend Ads Amid COVID-19. The post [Workshop] How to Prep Your Cyber Weekend Ads Amid COVID-19 – Sign Up Now!

Ads 26

Ads Webinar Metrics Network Marketing Tactics 26

Zoominfo

AUGUST 17, 2021

For example, did visitors recently attend a webinar? Well, HubSpot can also be used to assist and accelerate your sales cycle when it’s added to your conversational marketing platform — such as ZoomInfo Chat — and its chat flows. Ask them how it was. Automate post-chat workflows in HubSpot.

Hubspot 100

Hubspot Top of Funnel Conversion Sales Qualified Leads 100

The Marketing Blender

NOVEMBER 30, 2023

Data Blind Spots That Hinder B2B Growth Without a clear understanding of your B2B marketing and sales metrics, you might be missing opportunities for growth. Experimentation can include: A/B Testing: Create variations of your marketing materials (emails, ads, landing pages) and test them to see which performs better.

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

QuanticMind

JUNE 21, 2023

As TikTok itself puts it , “Creative that blends seamlessly into the platform's culture of authenticity and community-driven entertainment consistently outperforms repurposed or adaptive ads.” In-feed ads are the standard and what might automatically come to mind when you think about TikTok advertising. Want an example?

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

QuanticMind

OCTOBER 9, 2023

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? Deploy a simple split test of the same ad displayed in three places. Was it recommended to you by a colleague?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74