KoMarketing Associates

APRIL 19, 2018

I’m going to discuss one method that directly relates to keyword ranking. Among the top goals of any B2B company engaged in SEO work is to rank on the first page of Google results for their priority keywords. As with all content marketing initiatives, you must start with keyword research. Identify Priority Keywords.

SEO 149

SEO Top of Funnel SERP B2B 149

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53

SERP Paid Content Traffic Features 53

seo.co

JULY 19, 2021

When you type in a search term, or a keyword, into the search bar, you’ll receive billions and even trillions of results depending on your query. Google is owned by Alphabet Inc, and receives much of its profit from its landmark advertising service, Google Ads. This is the intent that a person has when searching for a keyword.

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

Only B2B

DECEMBER 8, 2020

Keyword is the key – Study your targeted audience before jumping to write. Whenever you start writing, extract the keywords of the topic this will give you a best place in the search result. You can think your page as a Wikipedia. Use keyword synonyms along with keywords to make it simple for google to catch your page.

Traffic 127

Traffic Lead Scoring Lead Ranking SEO 127

DAGMAR Marketing

DECEMBER 17, 2021

Schema markup, or schema tags, is a semantic vocabulary of code (or microdata) added to the HTML within the pages on your site. Once added, it shares important information with search engines like Google, allowing it to match search intent and enhance the appearance of your page on SERPs by making rich snippets more appealing.

SERP 103

SERP Click Rate SEO Wikipedia 103

Conductor

JULY 14, 2022

Google’s PageSpeed Insights added two new metrics to the PageSpeed Insights API and UI for Lighthouse. This is important because, during the update, many of the domains that lost market share and rank were Wikipedia and dictionary-type websites. What’s new in the Google May 2022 broad core algorithm update.

Google 111

Google Lead Scoring Lead Ranking Keywords 111

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. Keyword density. Keyword density is the number of times keywords/phrases appear in an article. Focus on high-level keyword research using paid tools.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Sharpspring

APRIL 7, 2021

You have to be working consistently on adding relevant content, optimizing existing pages and acquiring backlinks to finally start seeing highly anticipated organic traffic. All you need to do: Create a video targeting a relevant keyword. Higher organic ranking by adding more relevant answers to your content.

SEO 104

SEO Advertising Funnels Paid Search Agency Top of Funnel 104

Directive Agency

FEBRUARY 25, 2019

As a search marketer, you probably read numerous articles that say the same thing about the importance of keyword research and how to do it. Only a few of those articles will mention the most vital and often overseen part of keyword research – search intent. Also, alignment doesn’t stop at the search intent for a keyword.

PPC 67

PPC Intent Campaigns CPC 67

Moz

FEBRUARY 28, 2021

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop.

Features 60

Features SERP Stats Long Tail Marketing 60

Scoop.it

JANUARY 4, 2022

Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. That’s why having an SEO strategy that places you high up on page one of SERP is very important. Google Ads. Commonly, ads appear on top, even occupy the spotlight of organic search results.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Method and Metric

OCTOBER 2, 2019

Spell it out – Keywords. Google’s 2013 Hummingbird update meant that site owners no longer needed to include exact keywords, as the algorithm instead intelligently finds pages based on context, synonyms, and human speech patterns. So be sure to include exact, targeted keywords in meta tags, header tags, and your copy.

Optimization 88

Optimization Wikipedia Amazon Domain 88

Hubspot

DECEMBER 19, 2019

That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Google's Knowledge Graph uses data it has collected on user intent behind the keyword "Tom Cruise" to deliver this panel.

Google 68

Google Wikipedia Clickthrough Ideal Customer Profiles 68

Moz

FEBRUARY 4, 2020

Having a Wikipedia page can be enough, but I don't recommend creating pages just to get there — it will get deleted and waste your effort. It's common for the SERP to present a universal search result, which encompasses images, videos, maps, news, and shopping listings. Topics and semantics over keywords.

SEO 93

SEO Marketing AI Trends SERP 93

Hubspot

MAY 26, 2017

The kit includes the full ebook, a template, and a checklist -- everything you need to manage keywords, campaigns and ad groups successfully. You could also have the ad go to two different landing pages that are for the same offer. Finding New Keywords. On the left hand side is the list of keywords.

Paid Search Agency 76

Paid Search Agency Adwords Landing Pages PPC 76

Hubspot

AUGUST 7, 2018

To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. With 89% of B2B buyers and 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords. How to Do Online Marketing.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Moz

JULY 14, 2020

Google Ads. Dr. Pete — Moving Targets: Keywords in Crisis. There was no way that hair salons could have predicted that “how to cut hair” was going to be an opportunity keyword. We have enough to worry about, do we really need to keep adding to the list? Needless to say, many of us knew we were in for a ride. Census Data.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

Google Ads. Dr. Pete — Moving Targets: Keywords in Crisis. There was no way that hair salons could have predicted that “how to cut hair” was going to be an opportunity keyword. We have enough to worry about, do we really need to keep adding to the list? Needless to say, many of us knew we were in for a ride. Census Data.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Google Ads. Dr. Pete — Moving Targets: Keywords in Crisis. There was no way that hair salons could have predicted that “how to cut hair” was going to be an opportunity keyword. We have enough to worry about, do we really need to keep adding to the list? Needless to say, many of us knew we were in for a ride. Census Data.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

OCTOBER 15, 2020

Important pages may be your homepage, adding links to the new content, your blog, your resources page. Adding the links tells Google two things. A lot of people use a link on their homepage or link to older articles, but they forget that step of going back to the older articles on your site and adding links to the new content.

SEO 64

SEO API Tips Best Practices 64

Convince & Convert

JANUARY 18, 2024

Keyword Insights: Content Optimization Strategy Keyword Insights uses generative AI to find keyword ideas, cluster keyword lists, create content briefs, and optimize for search intent. Once you know your target keyword cluster, use the “Content briefs” feature to create a detailed and SEO-driven content brief.

Tools 120

Tools SERP Planning Domain 120

Moz

MAY 16, 2019

Important pages may be your homepage, adding links to the new content, your blog, your resources page. Adding the links tells Google two things. A lot of people use a link on their homepage or link to older articles, but they forget that step of going back to the older articles on your site and adding links to the new content.

SEO 70

SEO API Tips Content 70

Hubspot

MARCH 5, 2015

In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. Of course, publishers, whether marketers or journalists, have direct control over only a handful of Google’s evolving ranking criteria , and the factors that impact search results shift by topic and keyword.

Search Marketing 28

Search Marketing Wikipedia Domain SERP 28

Single Grain

SEPTEMBER 8, 2020

If people consistently click on your title more than other titles in the SERPs, Google will push your page higher in the rankings. But the best part is that, unlike paid ads or social media ads, there is no cost to increasing your clicks. . 3) Entice Your Audience with On-SERP SEO.

Paid Content 138

Paid Content Organization Lead Scoring Lead Ranking 138

Moz

MARCH 12, 2020

That's the SERP feature that you'll see about halfway down the page, which often has a couple of questions and you can click on it and there will be a little featured snippet or paragraph of text that will help you answer it. Look, Wikipedia ranks for everything, and every second sentence is cited and links off to another website.

Content 71

Content Custom Publishing Case Studies Google 71

Directive Agency

AUGUST 10, 2017

You find yourself asking a lot of questions, like “what keyword should I target?” And in this guide, you’ll find those answers to your most burning questions about SERPs, SERP features, keyword stuffing, and, of course, more. Q: Should I focus on monopolizing SERPs? For branded keywords, that number drops to 11%.

SERP 49

SERP Lead Generation Search Marketing Lead Scoring 49

seo.co

JANUARY 19, 2022

The relatively new SEO field involves strategies for ranking websites in search engine results pages (SERPs), thus increasing their exposure and popularity. We’re all familiar with this concept because of browser toolbars that assign web pages a PR value, generally ranging from 0 to 10+ (for sites like Wikipedia).

Paid Content 115

Paid Content PageRank SEO Lead Scoring 115

Single Grain

FEBRUARY 19, 2020

While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing. ” Now, only the highest-quality content will get the top ranking in Google's SERPs.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Single Grain

OCTOBER 30, 2023

If Wikipedia has taught us anything, it’s that staying updated can earn you a seat at the VIP table, i.e., Google’s first page. Posts that get the most traffic or regularly rank on the first page of the SERPs can be updated on a regular basis throughout the year (just keep your eye on its performance).

Lead Scoring 52

Lead Scoring Lead Ranking Ad Frequency Content 52

seo.co

OCTOBER 29, 2021

This definition of SEO writing from Ahrefs explains it nicely: SEO writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in Google and other search engines. Keyword Research & Content Gap Analysis. Keyword search volume analysis. What does it mean to write for SEO?

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

Directive Agency

NOVEMBER 13, 2018

So you’ve done keyword research and found a target keyword that has a good balance of search volume and not too high of a keyword difficulty score. Effectively assessing your opponents’ strengths and weaknesses is vital for positioning your content to gain keyword rankings that bring in traffic. Google Search Ads.

Lead Scoring 51

Lead Scoring Lead Ranking Paid Content Positioning 51

KoMarketing Associates

NOVEMBER 1, 2016

Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. In some cases, Google may pull additional information from Wikipedia and/or reviews from third party websites (including Google itself). Create Relevant Content.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

Valasys

FEBRUARY 5, 2020

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). Britney Muller, the Senior SEO Scientist at Moz advises targeting “ link-intent keywords ”.

SEO 59

SEO Practices Google Brand Identity 59

Single Grain

JANUARY 8, 2024

Central to the mechanics of these search engines is the Search Engine Results Page (SERP), a term that, while familiar to many, holds layers of complexity and significance. In this post, we’ll go deeper into the components of SERP, its evolution, strategies for optimization, and future trends. But what exactly is a SERP?

SERP 52

SERP Paid Content Marketing AI Mobile Advertising 52

Circle Studio

AUGUST 4, 2022

They generally include facts such as the proper name of the subject, a short summary (often pulled from a source such as Wikipedia), a picture, key facts, and links to the business’s website and social media profiles. Generally, Knowledge Graph will trust this information more than facts found on 3 rd party sources.

Google 60

Google B2B Business Ideal Customer Profiles 60

Hubspot

OCTOBER 15, 2018

We create great content, but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. In fact, adding more content to a poor existing site architecture can make it even harder for Google to find and rank your content. Now what?". million queries, 30% showed a featured snippet.

Lead Ranking 78

Lead Ranking Marketing & Strategy Content Long Tail Marketing 78