FuboTV reports big ad gains from Unified ID 2.0
Martech
OCTOBER 4, 2022
Live TV streaming company FuboTV announced ad performance results from using open-source identity solution Unified ID 2.0. Performance and spend increases. FuboTV reports they saw ad impressions increase 25% year-over-year for campaigns that were transacted using Unified ID 2.0. Additionally, spend growth rate is 112.8%
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