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3 keys for better email engagement in Gmail

Martech

Maybe somebody published a LinkedIn post or Slack note that says emails have to be in the Primary tab to be seen. Or they say, “My engagement rates are down, and I need to change where my email shows up because 65% of my list is Gmail addresses.” ” Check how long it has been since you updated it or added new segments.

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Email marketing data to track and manage for success

illumin

By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button. Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand.

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How to Utilize B2B Email Marketing to Scale-up Your Business

SendX

How can you unlock its full potential and use it to grow your business? Now, let’s talk about what you can do to get the most out of B2B email marketing and successfully scale-up your business. However, wanting to leverage B2B emails and knowing how to do it are two completely different things. It really shouldn’t.

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10 Marketing Automation Mistakes You Might Be Making (And How to Avoid Them)

BenchmarkONE

Today’s marketing automation tools can provide targeted solutions for email and SMS campaigns, online ads, and promoted social media posts. For example, many businesses invest in email marketing tools thinking they can simply buy a large database of email addresses, and the software will do the rest of the work.

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What Is Buyer Intent Data? How Can I Increase Sales With It?

PureB2B

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. You can gauge the level of a buyer’s intent through the content they consume. Frequency of their visits and how often they return.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

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What Is Buyer Intent Data? How Can I Increase Sales With It?

PureB2B

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You can gauge the level of a buyer’s intent through the content they consume. Frequency of their visits and how often they return.