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50 Email Segmentation Tips You Need to Use Now

Optinmonster

Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Because smart marketers know the value of email list segmentation. For this, email segmentation is an absolute must.

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How to Automatically Segment Your Leads for Increased Profit

Optinmonster

Do you want to use lead segmentation to drive up your profits? Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. In this article, we’ll show you how to automatically segment your leads so you can increase your sales. What Is Lead Segmentation?

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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. This explosion of options has revolutionized media planning.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Creating optimized, quality content consistently is the way to win with SEO. Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result. Image: CMI.

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Marketing in the Age of Disruption

Marketing Insider Group

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. If you ask most people, including CEOs, what market is , they’d probably say ads. The Advertising Research Institute reports that product sales decline after 48 ad impressions. And do customers remember the ads?

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Brand lifts: does your advertising make an impact?

illumin

To put it in another way: it’s the measurement of how your ads are shifting and shaping customers’ perceptions and behaviors; the positive results that your brand has experienced (via customer’s brand interactions) after a marketing campaign. Specifically, it helps to uncover how an ad campaign impacts the perception of your product or brand.

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Elevate Your Marketing Game: Advanced Strategies for Personalized Campaigns

ClearVoice

Getting to grips with detailed audience segmentation can transform your campaigns, boosting engagement, clicks, conversions, and, ultimately, sales. Let’s take a deep dive into what advanced segmentation is all about, its types, how to implement them effectively, and best practices.