Digilant

MARCH 14, 2023

The most recent numbers show that audiences are tuning in to more podcasts more often, and podcast advertising is even the most recalled type of ad, with 86% of respondents saying they remember seeing or hearing advertisements through a podcast. However, host-read ads are more expensive and can date themselves quickly.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Frequency 52

Digilant

MAY 21, 2024

Advanced TV —encompassing streaming services, over-the-top (OTT) devices, connected TVs (CTV), addressable TV, free ad-supported television (FAST), programmatic TV, and more—presents a variety of opportunities for marketers to engage with their target audiences in more personalized, immersive, and impactful ways. Let’s look at some examples.

Advertising Channels 40

Advertising Channels Paid Search Agency Practices Advertising Agencies 40

Inbox Insight

OCTOBER 27, 2023

First party intent data is gathered through tracking tools such as cookies and analytics, surveys and other customer feedback and allows marketers to gain better insights into their customer’s behaviors, preferences and interests. The strength of a buyer’s intent can be gauged through the types of content consumed.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

illumin

DECEMBER 13, 2023

Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. Open rate is important because it tells marketers how their subject lines and email frequency impact their campaigns. Tracking this data also lets marketers create more effective communications.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Optinmonster

MARCH 16, 2020

For instance, if you want to show a specific lead magnet only to visitors who are reading blog posts from a specific category, you can do that. They also set expectations by telling you that they’ll be emailing you once per week, and they introduce you to their blog. They also recommend some fellow Crayon marketers to follow.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

SalesIntel

JUNE 13, 2023

The importance of quality over quantity takes an important seat at the table, and weeding out inactive subscribers, or even those that no longer actively engage with your content can save you time and valuable resources down the line. Usually, businesses include this option right at the beginning of their opt-in form.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Ontraport

NOVEMBER 4, 2019

The scope of what’s possible with marketing tracking is ever-growing — there are constantly new tools coming out that allow you to gain insight into a new area of customer behavior that you didn’t have access to before. We recommend looking at your marketing analytics in terms of the customer lifecycle. Cost per click (CPC).

Stats 64

Stats Cost per Acquisition Cost Per Click Ad Frequency 64

NetLine

DECEMBER 18, 2023

How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. Fortunately, intent data has become a mainstay among business analytics to do just that. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Valasys

JULY 26, 2021

In this blog post, we’ll break down the most important B2B strategies and look at some of the most effective approaches to generate leads. Paid social media advertising entails paying to have your ad displayed in front of the appropriate user, at the perfect point, in the perfect place. How can lead generation happen?

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Whale Pages

FEBRUARY 21, 2020

Recently, we wrote a blog post about how a well designed content marketing strategy can help you drive substantial traffic to your site. We’ll talk about the process of creating well thought out email journeys that will not only delight your readers, but also inspire them to buy from you. . What would bring you the most value?

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Hubspot

AUGUST 13, 2015

"How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. We've even blogged about it once before. What's Up With Those Big Bumps in 2012 and 2013?

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

Convert

JULY 14, 2021

Sure, there are quite a few free and open source A/B testing tools out there. When you’re starting out, free tools like Google Optimize are great. There are many tools out there that cost $0 to run tests and give you results. Also, you should know there’s another type of free tool you can opt for — Open source A/B testing tools.

Optimization 52

Optimization Google Tools Marketing Analytics Tools 52

Vidyard

MARCH 23, 2021

Figure Out Where Video Content Will Live 9. Measure Your Performance Define Your Video Marketing Goals In order to know whether you’ve actually achieved what you’ve set out to accomplish with your video marketing strategy, you need to set measurable goals. Video in Business Benchmark Report Know where you stand, so you can stand out.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40

GreenRope

MARCH 2, 2016

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Delivers analytics letting you know what works and what doesn’t. Blog posts. The third step in drip marketing is deciding its frequency.

Lead Nurturing 40

Lead Nurturing Campaigns Lead Scoring Lead Ranking 40