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How to find & vet content creators for your next campaign

Sprout Social

Other times, brands hire creators on a retainer to work on ad-hoc content assets for various channels like social media or email. Oftentimes, because they’re your biggest brand advocates, they’re already creating content around your products and services. Sometimes brands partner with creators for specific campaigns or launches.

Campaigns 101
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Instagram influencer marketing: what brands really need to know

Sprout Social

Sponsored content (#ad or #gifted posts). Sponsored posts are disclosed by creators with a tag such as #ad or #gifted if they were given the product for free. Through gifting, brands provide creators with free products in exchange for a post. There are tons of question marks around paid ad targeting. Translation?

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What Is Earned Media?

ClearVoice

“Earned media is when you have received a promotion for your brand in an outlet that you do not own, and no monies have been exchanged. Earned media is a result of organic outreach, typically in the form of a media pitch to a journalist or producer.” — Meghan Ely , owner of OFD Consulting. . You have not paid to be mentioned.

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Are You a Link Builder or Link Pusher? Understanding Backlinks

ClearVoice

Pay attention to potentially sketchy services. If you’ve decided to build up your backlinks, you might be tempted to use a service to help with the process. Paid links are supposed to carry the ‘rel=’sponsored’ tag and many do not. Do targeted outreach. Contact a niche market and simply ask. ” 3.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Promote your white paper using online press release distribution services. Most press release distribution services clearly spell out how many links you can include. Most press release distribution services clearly spell out how many links you can include. Relevant Blogger Outreach. Content Syndication. Paid Search.

Paper 100
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20 Best Lead Generation Tools You Need to Try Out in 2021

Outgrow

Now forget the worries of outreaching and prospecting all your working hours to collect the leads because we have brought some of the best lead generation tools to stack-up your marketing desk (virtual though). 2) Integration with major email services including Campaign Monitor, Zapier, Constant Contact, MailChimp, etc. 6 Hello Bar.

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9 Website Marketing Ideas for Manufacturing Companies

Brandpoint

Create content that allows your client examples to shine on your website — these are your proof points of a great product/service. Make sure that when you implement case studies you link the case studies to relevant pages of your website, like industry pages and service pages.