Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. Re-evaluate Your Marketing Strategy. Use Emotional Intelligence.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. The platform has more than 900 million users worldwide.

Linkedin 285

Linkedin Advertisements Advertising Practices 285

Optinmonster

DECEMBER 14, 2021

And just like any tough job, lead generation requires the right tools–even for professional marketers. Usually, this is done by offering a freebie (like a coupon, downloadable, or other enticing items) in exchange for an email address. Email Marketing : Nurture those leads with campaigns to keep them engaged with your brand.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Brandpoint

AUGUST 21, 2023

Our recent State of Digital Marketing for the Manufacturing Industry Research Report found a staggering 59% of respondents plan to increase their budget for social media marketing in the coming year. How do you effectively allocate your resources to achieve remarkable results?

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. Ross Simmonds, founder at Foundation Marketing , believes “Content distribution differentiates a piece of content that thrives and one that falls flat.”. Share on LinkedIn.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Oktopost

APRIL 26, 2021

Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. Want to learn how to create a social media marketing strategy for your business? Offer additional value.

Social Media 156

Social Media Media Ad Exchange Work Management 156

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 I’d also claim that it’s the largest marketing technology acqusition ever. If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.”

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Outgrow

JANUARY 11, 2021

Yet, we know of marketers who ace it and scale their businesses to new heights! Now forget the worries of outreaching and prospecting all your working hours to collect the leads because we have brought some of the best lead generation tools to stack-up your marketing desk (virtual though). Well, you’re not alone. How, you might ask?

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Customer Experience Matrix

MARCH 26, 2015

Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. One area where partners are especially common is ad management. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn).

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Oktopost

SEPTEMBER 21, 2023

Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks. This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved). Expanded reach: People follow people rather than companies.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? Good question!

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Martech Advisor

SEPTEMBER 26, 2019

Although it indeed takes time for B2B display advertising to yield results due to longer sales cycle, a well-crafted display ad campaign speeds up the conversion process and improves the conversion rate. Knowing where your competitors run ads will help you to identify how to spend your budget effectively. Know the Campaign Goals.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Hubspot

OCTOBER 17, 2018

But there's more to choose from than Facebook, Twitter, LinkedIn, Snapchat, and Instagram. Believe it or not, Quora is one such platform you might want to add to your marketing portfolio. Quora entered the social marketplace about eight years ago, and it has since become a website worthy of a marketer's attention. What Is Quora?

Ad Exchange 78

Ad Exchange Lead Scoring Lead Ranking Work Management 78

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

Word of Mouth 134

Word of Mouth Paid Content Conversion Work Management 134

New North

MAY 8, 2023

The primary metric of interest in any meaningful B2B marketing strategy effort will always be generating leads. But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. It’s a free ebook—in exchange for your business contact information.) Let’s chat.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Optinmonster

DECEMBER 22, 2022

Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. Email marketing is a top lead generation channel and most likely always will be. Email marketing is also easy to measure.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

TrustRadius Marketing

SEPTEMBER 28, 2022

Your marketing strategy should include a roadmap to optimize your customer interactions. In the age of digital marketing and instant communications, customer expectations are also greater than ever. Do some market research to find out what your target audience is looking for and how you can provide this.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

ClearVoice

JUNE 22, 2021

Links are beneficial for everyone, from freelance writers to content marketers. Some do everything from sending LinkedIn connection requests or aggressively follow my social media accounts. “Creating a robust network of journalists and various website niche connections are the core of a great PR and marketing agency.”

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

MKT1

FEBRUARY 12, 2024

Educating the rest of your company on marketing is often the hardest part of doing marketing. Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way. Yet, when it comes to doing this internally, marketers often fall short–very, very short. Nor should you.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. In this post, we share simple tips for B2B marketers to promote content pieces. Read more: B2B content marketing simplified.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. It happens… There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Optinmonster

NOVEMBER 3, 2021

If you upgrade to the pro version of RafflePress , you unlock even more powerful features, like: Build a distraction-free giveaway landing page. You can also get this content on your website by adding a social media feed. Use the Social Media Networks Your Audience Uses. Automate contest start and end times.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Hubspot

MARCH 11, 2020

You can use marketing tools like HubSpot's branding resources to help you along the way. With tools like HubSpot's marketing software , you can create surveys, segment your audience , and monitor the feedback and comments customers are leaving, all in one place. Make use of an email marketing strategy.

Promotion 96

Promotion CMS Development Work Management Business 96

Content4Demand

NOVEMBER 10, 2020

When the world turned upside down in 2020, the E2open marketing team had to think quickly about how to pivot their company’s account-based marketing (ABM) plans. The model included adding more channels, creating new templates and a rehearsal guide, and identifying clear lines of who owns what in each webinar.

Account Based Marketing 82

Account Based Marketing ABM Webinar Metrics Click Rate 82

Martech Advisor

SEPTEMBER 23, 2019

Programmatic advertising is the process of automating the buying and selling of ad inventory in real-time through an automated bidding system. Programmatic advertising enables brands or agencies to purchase ad impressions on publisher sites or apps within milliseconds through a sophisticated ecosystem.

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Advertising Channels 96

Heinz Marketing

APRIL 11, 2022

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Super excited.

Privacy 104

Privacy Ad Exchange Communities Advertising Agencies 104

Zoominfo

AUGUST 18, 2021

Find the right way to break a few sales call rules, and you can fast-track your company to a hefty market advantage. In fact, a more purchase-ready prospect is likely to know more about the variety of products on the market. You know that your product is a cut or two above competing services elsewhere in the market.

Rules 130

Rules Sales Qualified Leads Lead Scoring Lead Ranking 130

Hubspot

JUNE 20, 2018

I have some bad news: Your email marketing database degrades by about 22.5% As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. every year. What is an email list? Create a free online tool or resource.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Huptech Web

DECEMBER 2, 2022

When a brand isn’t perceived well by its customers, chances are more that the brand may fail to survive in the market. Alongside, UGC will also be one of the most focused 2023 digital marketing trends. Customers’ reviews of products are an essential part of most marketing strategies as user-generated content of brands.

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

SpotMe Blog

JUNE 30, 2023

Use social media, email marketing, and promotional partnerships to spread the word. Or if you’re a professional services provider and strengthening network connections is a top priority for your audience, make sure there’s plenty of time for networking at your event. Host networking opportunities. Use an event app.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Optinmonster

APRIL 11, 2024

The Relation Between Social Media and Email Marketing Most brands fall into the trap of growing their social media following while ignoring their most valuable asset: their email list. Unless you have access to their inbox, marketing to those leads and making sales is going to be a lot harder. But the worst part?

Social Media 91

Social Media Media Ideal Customer Profiles Lock-In 91

Content Standard

JULY 26, 2017

If you’re a marketer, you should be worried about what the end of Internet neutrality could mean for your job. Before we lay out the implications for marketers, let’s provide a brief overview of what Internet neutrality is and how it created the Internet we know today. A Costly, Limited Future for Marketing.

Ad Exchange 47

Ad Exchange Paid Search Agency Internet Marketing Youtube 47

Outgrow

FEBRUARY 25, 2021

It was around this time that the Hotmails and the LinkedIns of the world were exploring what Sean Ellis eventually came to call “growth hacking”. Lo and behold, came growth hacking strategies that EVERY marketer started talking about. A growth hacker works at the intersection of product, marketing, and data.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Outbrain

DECEMBER 19, 2022

Content recommendation is an excellent way to promote your content because it works like an ad without feeling as disruptive as one. With Outbrain’s content recommendation ads , you can win 40% more engagement than display ads and maximize session time. Here’s how Plum promoted a research report through a LinkedIn carousel post.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Zoominfo

AUGUST 18, 2021

Mention Pricing on Cold Calls Talk About the Competition Prepare for the Discount Talk Master the Sales Call Monologue Bring in Your Customer Success Specialists Early Forecast Using Data, Not Instincts Find the right way to break a few sales call rules, and you can fast-track your company to a hefty market advantage. Better data return?

Rules 100

Rules Sales Qualified Leads Lead Scoring Lead Ranking 100

SpotMe Blog

JUNE 2, 2021

It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52