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How to Build a Digital Product Brand That Lasts

Webbiquity

when customers make a purchase, they can be automatically added to your customer email list, which is a great way to build customer loyalty. Choosing to sell eBooks (or offer them to B2B prospects in exchange for their contact details) is one great way to build your digital product brand and create value for your audience.

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Display advertising: glossary of key acronyms and terms

Bannerflow

An acquisition is determined when a user signs-up, makes a purchase, or performs a desired action in response to an ad. Ad agency. A company that provides services such as buying, tracking, creating, and planning ad campaigns on behalf of their client. Ad exchange. Ad network. Attribution. Bidding strategy.

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Click Funnels: How To Use Them and Biggest Benefits

ClearVoice

A landing page is a standalone web page where traffic is sent from various digital marketing channels such as online banner ads, social media sites, or email marketing campaigns. If driven to your site from an email, you could offer a web form to sign them up for your weekly email newsletter.

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Inbound Marketing STEPS

Valasys

Attract prospects to your business through sensitizing strategies like social media messaging, Search Engine Optimization, Pay Per Click advertising and Banner Ads. Through lead nurturing techniques, transfix the lead by offering them Blog posts, Newsletters, Ebooks, Whitepapers, etc in exchange for their contact information.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Newsletter. Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Make sure your ad keys in directly with what the search query. You can use via ad networks or ad exchanges to help you placing banner ads with a compelling message on websites or e-newsletters.

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A Guide to Retargeting (Remarketing) for B2B Marketers

KoMarketing Associates

The basic definition is that they let you show ads to people who have previously visited your website as they browse the web. As a marketer, you would present the ads to an audience you know is interested in your product. Thus, these ads are relevant to the interests of the viewers. Remarketing Ad Image via Retargeter.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding). Facebook Ads. Twitter Ads. Online Display. Doubleclick.