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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers. Image from CDTA factsheet.

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Activating Amazon Ads for results that matter

Choozle

Targeting tools like geolocation, site, category, and keyword targeting help your campaigns find your ideal audience on the open web, but using exclusive ad inventory, proprietary data, and targeting tools from Amazon Ads will help you to launch campaigns for massive audiences programmatically and with precision. Amazon DSP Ads.

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New technologies are transforming the insurance industry — here’s how to innovate now

Salesforce Marketing Cloud

With insurtech, everyone — from underwriters to brokers to policyholders — immediately benefits. This could mean focusing on value (like Warby Parker), personalization (like Netflix), or efficiency (like Amazon). It frees carriers and brokers to be more human. Read about the digital imperative in insurance.

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The Wolf of Wall Street Needs Better Sales Content

Contently

You may know him from the book (and movie adaptation) The Wolf of Wall Street , which covers his rise and fall as a smarmy broker who convinced people to buy stocks under misleading or false information. We have collaborative editorial sessions,” said Erin Peralta, senior manager of global brand and content strategy for Amazon Pay. “We

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Why we care about performance marketing

Martech

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys.

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Enterprise Social Media and Personal Branding

Webbiquity

Third, while you can certainly buy many types of products from companies (e.g. books from Amazon, coffee from Starbucks, electronics from Best Buy), there are many products and services that purchased from individuals, even though there may be large company behind them. You should, of course.

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How to Explain Content Marketing to Anyone [Fresh Examples]

Content Marketing Institute

He explained that the newsletters didn’t have anything to do with the funds the broker was selling, but the information was solid and valuable – and it was useful research for the investments he makes. It ranks second in its category (and 71st most popular among all books on Amazon). He looks forward to receiving it each day.

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