Marketing Insider Group

AUGUST 17, 2010

Market Innovation: the rate at which we respond to market changes (possibly down to the individual level) with programs, campaigns and marketing-led activities. You can define this as the speed at which we move from a market response to a deal. Traditional Pipeline Acceleration.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

OCTOBER 28, 2010

If you use your CRM system to track marketing activities from inquiry to close, then you know how many opportunities you have created and how much sales pipeline that has generated. Create a “train schedule&# of activities that starts early in the year and ends late.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

SEPTEMBER 9, 2010

They show how brands with high loyalty and strong social currency command a price premium confirming the need for the tighter coordination of social brand activities. In simpler words, a brand’s social activities need to help your prospects with something that is relevant to your brand.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. The question is whether we are actively participating in it online. We all have a brand and need to channel our inner Brian Solis.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. The question is whether we are actively participating in it online. We all have a brand and need to channel our inner Brian Solis.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

SEPTEMBER 15, 2010

People do not “like&# brands on Facebook because they want to be marketed to. I closely follow people on Twitter who are active in sharing information relevant to my job. Channel: not every marketer belongs on Facebook. They “like&# you as part of an expression of who they are.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

DECEMBER 9, 2010

And that leads me to the next point… The Social Imperative I know many more people in my immediate (non-virtual) surroundings who are NOT active in social media than who are active. A balance for sure – but one that I think is achievable. When these folks ask me how I find the time, I tell them that it is an imperative.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

JUNE 7, 2010

This is one of the most positive outcomes of the social media activity in B2B marketing. ROI: How do you link social media activity to the bottom line? Michael Brenner Oct 4 2010 Thanks Claire, stage fright is so common but you are so right that we need to work out how to be most effective vs just being active.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

OCTOBER 7, 2010

Time Line Close The Time Line close is effective when a product or service will impact a prospect’s project plan, especially if the purchasing decision is a prerequisite to other activities in the project plan. Author: Robert Krekstein is a results-driven executive with 18 years of experience in both marketing and selling.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

MAY 12, 2010

Marketing needs to be the engine to identify qualified leads for sales. This is a foundational activity. Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. Why is this important?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 12, 2010

A lot of marketing teams are under pressure to hit lead goals and what seems to be happening is marketing teams are tempted to throw as many “leads” as they can to the sales team. IT vendors generally think more leads is better because it lowers the Cost Per Lead they have to pay and gives the sales team more activity.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Ranking 100

Industrial Marketing Today

OCTOBER 2, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Marketing Insider Group

OCTOBER 14, 2010

The following is written in the form of a response to an email that asks “where’s our search ads?&# I hope you find it helpful! Hello, I am truly glad you are interested in our marketing activities. Search is really hard to explain. So here’s my best shot.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

AUGUST 10, 2010

There are too many companies that claim to have a marketing strategy, but nobody can tell you what it is. I’ll give my 2 cents but would love to hear from anyone active in this discussion. How does this marketing strategy align w our business objectives? Who should we market to?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

There are too many companies that claim to have a marketing strategy, but nobody can tell you what it is. I’ll give my 2 cents but would love to hear from anyone active in this discussion. How does this marketing strategy align w our business objectives? Who should we market to?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 100

Marketing Insider Group

OCTOBER 12, 2010

They follow up on the first few appointments received from any new source, find little or nothing in the way of real activity based on a few calls to each “opportunity,” and then no longer call on any new “appointments” and do not make the “appearances.” And finally, appointment setting is more about activity than it is about opportunities.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

WebMarketCentral

NOVEMBER 24, 2008

Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities."

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

Marketing Insider Group

JULY 19, 2010

Download 7 Tips For Successful Lead Follow-up About the author: Robert Krekstein is a results-driven executive with 18 years of experience in both marketing and selling. He has demonstrated success in the creation and active management of aggressive marketing and sales plans.

Work Management 100

Work Management Marketing Management Lead Ranking Lead Scoring 100

WebMarketCentral

SEPTEMBER 3, 2009

9 Methods to increase your relationship with your online relations for lead generation or sales by LEADSExplorer This excellent post a great set of tips (such as "try to meet in real life" and "ask for help") for turning passive social media connections into active relationships that lead to additional online exposure, leads or sales.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

DECEMBER 17, 2008

The 4 Essential Elements of Web Design by Spinfield Designer Jason Nester offers highly practical advice (i.e. Flash, widgets and Web 2.0 It's heartening that he refers to SEO as "probably THE most essential element of Web design." colors need not apply) about the most critical factors in site design.

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

AUGUST 25, 2008

Testing the Quintura Site Search Widget by Pandia Search Engine News Quintura is an alternative search engine developed in Russia, based on semantic technology. What sets it apart from the crowd of other alternative search engines is the way it presents search results in Web 2.0-style

Tools 20

Tools Best Practices RSS PageRank 20

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Marketing Insider Group

JULY 29, 2010

I actively and passionately participate in social media conversations with authenticity and I do it because I want to. But I also believe success in building my personal brand is direct evidence of my abilities to execute an overall marketing strategy for the company – in essence to build the company brand.

Social Media 100

Social Media Personalization Brand Identity Branding 100

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

MAY 17, 2010

Yet, how many of us measure it, take steps to improve it, and hold ourselves accountable for ensuring this feedback loop is active, constructive and ultimately effective? It is not highly complex. It makes sense to anyone who hears it. What is the Service Profit Chain?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

Yet, how many of us measure it, take steps to improve it, and hold ourselves accountable for ensuring this feedback loop is active, constructive and ultimately effective? It is not highly complex. It makes sense to anyone who hears it. What is the Service Profit Chain?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. How to Use ANGELS to Energize Your Market. Cindy Bates. Cindy_Bates. SMB and Distribution. Colette Cote. alexhisaka.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. How to Use ANGELS to Energize Your Market. Cindy Bates. Cindy_Bates. SMB and Distribution. Colette Cote. alexhisaka.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

JUNE 6, 2011

He is an industry expert in the areas of SEO, interactive and digital technologies and author of Search Engine Marketing and several more books. He co-founded two Silicon Valley search engine marketing agencies and is a frequent speaker at search marketing conferences.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Marketing Insider Group

JUNE 4, 2010

Finally, the post from Daniel Flamberg, “Who Owns Social Media Monitoring” , suggests marketing should orchestrate social media for the organization and bring together a “collective” of functional silos in marketing, PR, and across our agencies to add value to marketing and communication activities.

Social Media 100

Social Media Demand Generation Agencies Media PR 100

WebMarketCentral

SEPTEMBER 14, 2009

DeskAway Somewhat similar to tools like Basecamp and Projjex , DeskAway is an online collaboration tool that supports ad hoc work teams by enabling them to manage and track projects, share large files, send secure messages and report on activities. tactics to boost b2b marketing results. tactics to boost b2b marketing results.

Tools 20

Tools Best Practices Web 2.0 Adwords 20

Directive Agency

JULY 26, 2016

Look for an SEO that will help train you and your team so that you can bring some of the core activities back in house. These activities are not only ineffective, but can also cause penalties. Do they actively talk at industry events and conferences?! Transparent & happy to share. Do they produce GREAT blog content?

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76