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Marketo April 2024 releases: Webinar enhancements, Activities API update and more

Martech

The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and administrators. These can be accessed by calling the Get Activity Types endpoint to gather attribute details for each activity. Here’s what Adobe released for Marketo users in April.

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8 New GA4 Features You Absolutely Can’t Ignore

Marketing Insider Group

And this time, it’s the new GA4 features that are making waves. GA4 provides the tools and insights you need to gain this understanding, making it a key asset for any digital marketer. In this blog post, we’re diving right into the new GA4 features. GA4 (Google Analytics 4) isn’t just any old update.

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. It’s certainly one of ours.

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Martech activity slows in 2023 with less funding, launches

Martech

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. Emerging AI tools. In Q4, four new AI tools were announced, significantly different from the 13 in Q1, 34 in Q2 and 15 in Q3. M&A activity.

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11 Customer Journey Mapping Tools for B2B Marketers

Marketing Insider Group

Luckily, with the right customer journey mapping tools, you can create a specialized experience for your audience that not only improves satisfaction, but also creates opportunities for growth. Today, we’re sharing 11 customer journey mapping tools you can start using to make the mapping process more manageable and effective.

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Meta launches genAI features for ads

Martech

Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers. The post Meta launches genAI features for ads appeared first on MarTech. Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels. Text variations. Get MarTech!

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6 Decision Intelligence Tools You Should Be Using Right Now

Marketing Insider Group

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting. What is decision intelligence, and which tools do you need to be using right now?